MDO Holdings Company Profile

Background

MDO Holdings is a Raleigh-based investment and management firm dedicated to fostering creativity and entrepreneurial spirit to build healthier and stronger communities. The company operates across three primary sectors: health and fitness, startup development, and commercial real estate. By adopting a collaborative approach, MDO Holdings encourages cross-industry relationships that drive innovation and adaptability, thereby influencing the industries and markets it engages with.

Key Strategic Focus

MDO Holdings concentrates on:

Health and Fitness: Managing and investing in wellness-oriented businesses to promote community well-being.

Startup Development: Supporting emerging companies with resources and strategic guidance to stimulate growth and innovation.

Commercial Real Estate: Diversifying investments across various property types to create opportunities and enhance community infrastructure.

Financials and Funding

As of May 2025, MDO Holdings reported annual revenues of approximately $300 million, reflecting its robust financial standing in the wellness and fitness services industry. The company's commercial real estate portfolio encompasses over 450,000 square feet of office and retail space, indicating substantial physical assets.

Operating Companies

MDO Holdings' operating portfolio includes:

O2 Fitness Clubs: A chain of fitness centers offering equipment, classes, and personal training services across North and South Carolina.

Renew Wellness: Clinics providing holistic wellness services, including physiotherapy, recovery, preventive care, and performance training.

Loop Nutrition: Offers personalized wellness plans through in-person and telehealth sessions with registered dietitians.

Thrive: Provides medical expertise supporting wellness journeys, focusing on medical weight loss and testosterone replacement therapy.

Midtown Yoga: Delivers transformative yoga experiences aimed at nourishing the mind, body, and soul.

GritBox Fitness: Combines kickboxing with strength training in a 45-minute class designed for all fitness levels.

BB’s Crispy Chicken: Aims to offer 'better for you' meals, focusing on high-quality, fresh ingredients.

Rosecomb Beer Garden: Features a selection of 24 rotating taps in a casual setting, complemented by food offerings from BB’s Crispy Chicken.

Durham Food Hall: Houses ten chefs under one roof, emphasizing fresh, local ingredients and sustainable practices.

Happy + Hale: Provides fresh, healthy food options to fuel well-being and happiness.

Rise: Serves Southern biscuits, righteous chicken, and sweet treats in a swift service line.

Taylor & Associates Insurance Group: An independent firm creating custom insurance and risk management programs for commercial clients.

Leadership Team

Michael D. Olander, Jr.: Owner and CEO

Justin Mascho: Executive Vice President

Colleen Hamilton: Vice President of Brand Marketing

Cooper Elias: Vice President of Marketing Operations

Jared Nadler: Controller

Len Morton: Vice President of Finance

Mary-Landis Middleton: Director of Human Resources

Rachel Chase: Creative Director

Christy Percival: Director of Operations, Midtown Yoga

Justin Simpson: Director of Operations, Hospitality

Kelly Kennedy: Director of Operations, Gritbox Fitness

Competitor Profile

Market Insights and Dynamics

The wellness and fitness industry is experiencing significant growth, driven by increasing health consciousness and demand for holistic wellness solutions. The market is characterized by a blend of traditional fitness centers and innovative wellness services, catering to diverse consumer needs.

Competitor Analysis

MDO Holdings faces competition from various entities, including:

Apollo Global Management: An alternative asset management company with a diverse investment portfolio.

Amundi: A global asset management firm operating in various sectors.

Invesco: Provides investment management services across multiple industries.

Schroders: A wealth management company offering services to individuals, families, and charities.

Strategic Collaborations and Partnerships

MDO Holdings emphasizes collaborative relationships across its business lines, fostering synergies that drive growth and innovation. This approach enables the company and its partners to adapt and thrive in their respective markets.

Operational Insights

By integrating health and fitness, startup development, and commercial real estate, MDO Holdings creates unique experiences that positively impact communities. This diversified strategy allows the company to leverage cross-industry opportunities and maintain a competitive edge.

Strategic Opportunities and Future Directions

MDO Holdings is poised to expand its influence in the wellness and fitness industry by continuing to invest in innovative startups and diversifying its real estate portfolio. The company's commitment to fostering creativity and entrepreneurial spirit positions it to capitalize on emerging market trends and drive sustainable growth.