Meals On Wheels Atlanta Inc: Comprehensive Company Profile
Background
Overview
Meals On Wheels Atlanta (MOWA) is a nonprofit organization dedicated to supporting senior independence through meals, shelter, education, and community services. Established in 1965, MOWA has grown from a small soup kitchen to a significant provider of services for low-income and homebound seniors throughout the Atlanta area. The organization delivers over 600,000 nourishing meals annually and offers home repair services to senior and veteran homeowners, ensuring they maintain their independence and remain in their homes as they age.
Mission and Vision
MOWA's mission is to support senior independence through meals, shelter, education, and community. Its vision is to ensure that no Atlanta area senior is hungry, cold, or forgotten.
Key Strategic Focus
Core Objectives
MOWA aims to eliminate senior hunger in the Atlanta area and help ensure that the community's seniors have the support they need to maintain their independence, health, and quality of life as they age.
Areas of Specialization
- Home-Delivered Meals Program: Provides nourishing meals to older adults who are unable to afford or access adequate nutrition.
- Home Repair Services: Ensures senior clients' homes are safe, warm, and dry, allowing them to maintain independence and continue living at home as they age.
Key Technologies Utilized
While specific technologies are not detailed in the available sources, MOWA employs a commercial kitchen facility to prepare meals and utilizes a network of volunteers for meal delivery.
Primary Markets Targeted
MOWA primarily serves low-income and homebound seniors in the Atlanta area, addressing issues of food insecurity and social isolation.
Financials and Funding
Funding History
MOWA raises 97% of its funding from private donations each year.
Recent Funding Rounds
In November 2025, MOWA's 37th Annual "A Meal to Remember" gala raised a record-breaking $1.3 million, funding over 800 meals for seniors on the waiting list.
Notable Investors
Specific investors are not detailed in the available sources.
Intended Utilization of Capital
The funds raised are utilized to support MOWA's meal services program, home repair services, and other initiatives aimed at supporting senior independence.
Pipeline Development
Key Pipeline Candidates
MOWA's primary focus is on expanding its meal services and home repair programs to meet the growing demand among seniors in the Atlanta area.
Stages of Development
The organization is continually enhancing its service offerings to address the needs of the senior community.
Target Conditions
MOWA targets issues of food insecurity, social isolation, and the need for home repairs among seniors.
Anticipated Milestones
MOWA aims to reduce its waiting list of over 800 seniors and expand its meal production capacity.
Technological Platform and Innovation
Proprietary Technologies
Specific proprietary technologies are not detailed in the available sources.
Significant Scientific Methods
MOWA employs medically tailored meal plans, including diabetic and low-sodium options, to help mitigate diet-related chronic health conditions among seniors.
Leadership Team
Key Executives
- Charlene Crusoe-Ingram: CEO of Meals On Wheels Atlanta.
Board Members
In May 2025, MOWA announced the appointment of new board members:
- Michael Astwood: Founder of ASRT, Inc., providing specialized expertise in health, science, and medicine.
- Kevin Gillespie: Renowned chef and restaurateur, known for his work at Gunshow and Nàdair in Atlanta.
- Michelle Marshall: Founder and CEO of The PurposeWell Group, a consulting and impact strategy firm.
- Alfredo Martin: Executive director of The Columbia Foundation, with over 20 years of experience in finance.
In December 2025, additional board members were appointed:
- Karyn Greer: Award-winning journalist with over 30 years of experience in Atlanta.
- Tavia Pitts: Senior vice president at Paramount Global, overseeing BET Her Network and advertising sales.
- Theo Ratliff: 16-year NBA veteran and co-founder of Prime Resources, a sustainable energy company.
- Keshia M. Tiemann: Attorney at Greenberg Traurig, specializing in labor and employment matters.
Competitor Profile
Market Insights and Dynamics
The nonprofit sector addressing senior hunger and isolation is competitive, with several organizations operating in the Atlanta area.
Competitor Analysis
- Atlanta Community Food Bank: Focuses on alleviating hunger in the Atlanta area.
- Boys & Girls Clubs of Metro Atlanta: Provides programs for youth development.
- Feeding America: National network of food banks.
Strategic Collaborations and Partnerships
MOWA collaborates with various organizations and community partners to enhance its service offerings and reach.
Operational Insights
MOWA differentiates itself through its comprehensive approach, combining meal delivery with home repair services and social support to address the multifaceted needs of seniors.
Strategic Opportunities and Future Directions
MOWA aims to expand its meal production capacity, reduce its waiting list, and enhance its service offerings to meet the growing demand among seniors in the Atlanta area.
