Company Research Report: Mearth Technology Pty. Ltd.

Company Overview

Name and Mission

Name: Mearth Technology Pty. Ltd.
Mission: Mearth aims to provide a more convenient, practical, economical, time-saving, and environment-friendly mode of urban transportation through the invention and continuous innovation of reliable electric scooters. By promoting zero-emission transportation, Mearth is contributing to a cleaner, greener future.

Founding Details

Founded: 2017
Founder: Ming Ye, a first-generation Australian citizen and Mechatronics Engineering graduate from the University of Sydney (USYD)

Key People

• Ming Ye: Founder and CEO

Headquarters

Location: No specific headquarters information available

Employees

Number of Employees: No information is available

Revenue

Revenue: No information is available

Recognition

Known For: Mearth is recognized as the pioneer and leading brand in the Australian electric scooters market, known for their commitment to innovation, quality, and sustainability in urban micromobility.

Products

Overview

Mearth offers a range of electric scooters designed for different user needs, alongside parts and accessories to enhance the riding experience. Here’s a high-level description and key features of each major product:

Product Lineup

1. Mearth S Series

• Models: Mearth S, Mearth S Pro

• Features:

• Simple yet superior riding experience.

• Lightweight, foldable, and portable designs.

• Key Specs:

• Motor Power: 350W

• Battery: Li-ion 180Wh / 360Wh

• Max Speed: 25-32 km/h

• Range: 15-45 km

• Enhancements:

• Brushless motor, new connection pin design, sinewave controller.

2. Mearth RS Series

• Models: Mearth RS, Mearth RS Pro, Mearth RS Outback

• Features:

• Designed for long-range and competitive rides.

• Enhanced by brushless motors and sinewave controllers.

• Key Specs:

• Motor Power: 500W-1000W

• Battery: Li-ion 36V / 48V

• Max Speed: 40 km/h

• Range: 65-100 km

• Dual motor system, robust frame, high-definition display screens.

3. Mearth City

• Features:

• Specifically designed for urban commuting.

• Lightweight, foldable, durable.

• Key Specs:

• Motor Power: 450W

• Battery: Li-ion 13Ah 36V

• Max Speed: 25 km/h

• Range: 25-30 km

4. Mearth GTS Air

• Features:

• High-performance, dual motor scooter designed for versatility.

• Key Specs:

• Motor Power: 1200W (dual motors)

• Battery: 48V 15.6A

• Max Speed: 50 km/h

• Range: 35-55 km

5. Mearth Platypus Electric Bike

• Features:

• Adaptable for various environments, inspired by the platypus.

• Key Specs:

• Motor Power: 500W

• Battery: 48V 12.75Ah

• Max Speed: 45 km/h

• Range: 70-75 km

Recent Developments

New Products and Features

• January 2018: Launch of the second-generation Mearth e-scooter.

• February 2019: Introduction of the Mearth X Series e-scooter.

• September 2020: Release of the Mearth S and S Pro electric scooters.

• December 2020: Introduction of the Mearth GTS Series.

• July 2021: Development of the Mearth RS series.

• December 2022: Upgrades to the Mearth S Series, RS Series, and GTS Series to 2023 versions.

• Late 2023: Launch of the Mearth Platypus Electric Bike and Mearth RS Outback model.

Partnerships

• Retail Partnerships: Collaborations with leading Australian retailers such as Harvey Norman, Decathlon, Retravision, JB Hi-Fi, Bunnings, and Intersport.

• 80+ Partners: Partnerships include brands like Harvey Norman, Liquimoly, and McDonald’s.

Community Initiatives

• 2020 COVID-19 Response: Donation of electric scooters to healthcare workers during the pandemic.

• Ambassador Quest 2024: Launched a campaign for enthusiasts to become brand ambassadors.

Events and Campaigns

• Father’s Day Sale (August 2024): Discounts up to $400 on e-scooters.

• Mearth Ambassador Quest (June-August 2024): Video competition to engage customers and expand brand awareness.

Final Notes

This detailed research report highlights Mearth's commitment to innovation in electric scooters, their diverse product portfolio, strategic retail partnerships, community engagement efforts, and recent developments. The continuing evolution and market presence of Mearth underscore their leading role in the electric scooter industry in Australia.