Measurable.energy Company Profile

Background

Overview

Measurable.energy is a UK-based technology company founded in 2018 by Dan Williams and Josh Eadie. The company specializes in designing and manufacturing AI-powered plug sockets that automatically identify and eliminate wasted energy in buildings, thereby reducing electricity costs and carbon emissions. Headquartered in Reading, UK, measurable.energy has expanded its operations to the United States and Singapore, aiming to have its technology in every commercial and residential building globally.

Mission and Vision

• Purpose: To eliminate all wasted energy in buildings.

• Vision: To have measurable.energy's plug sockets in every commercial and residential building worldwide.

• Mission: To empower individuals and organizations to minimize their carbon emissions using innovative technology.

Industry Significance

Measurable.energy addresses the significant issue of "small power" waste—energy consumed by devices that remain plugged in and operational even when not in active use. In office environments, plug power accounts for up to 40% of total electricity usage, with approximately half of it being wasted. By providing a solution that automatically manages and reduces this waste, measurable.energy plays a crucial role in advancing energy efficiency and sustainability in commercial and residential buildings.

Key Strategic Focus

Core Objectives

• Energy Efficiency: Develop and deploy technologies that significantly reduce energy consumption in buildings.

• Sustainability: Contribute to global efforts in reducing carbon emissions through innovative solutions.

• Market Expansion: Grow the company's presence in international markets, including the United States and Singapore.

Areas of Specialization

• Smart Power Management: Designing intelligent power outlets that monitor and control energy usage at the device level.

• Machine Learning Integration: Utilizing machine learning algorithms to optimize energy consumption patterns and identify wasteful behaviors.

• Sustainability Consulting: Providing insights and strategies to organizations aiming to achieve net-zero goals and comply with building decarbonization regulations.

Key Technologies Utilized

• AI-Powered Plug Sockets: Devices equipped with proprietary hardware and AI-driven software that automatically identify and eliminate wasted energy.

• Data Analytics Platforms: Dashboards and software tools that offer real-time monitoring, reporting, and insights into energy usage and savings.

• Machine Learning Algorithms: Algorithms that analyze usage patterns to optimize energy consumption and reduce waste.

Primary Markets Targeted

• Commercial Real Estate: Offices, retail spaces, and hospitality venues seeking to reduce operational costs and enhance sustainability.

• Public Sector: Government buildings, educational institutions, and healthcare facilities aiming to meet environmental targets.

• Residential Sector: Homeowners interested in minimizing energy consumption and carbon footprint.

Financials and Funding

Funding History

• Seed Investment (August 2021): Secured initial funding to support product development and early market entry.

• Series A Funding (January 2023): Raised £4.5 million led by Clean Growth Fund, with participation from RO Capital Partners, Vectr7 Investment Partners LLP, and MMC Ventures.

• Series A+ Funding (October 2024): Secured an additional £4 million co-led by Vertex Exploratory Fund and Clean Growth Fund, with support from existing investors including Bonheur ASA/Fred Olsen, The RO Group, Vectr7, and Roger Ferguson.

Total Funds Raised

Approximately £8.5 million across two funding rounds.

Notable Investors

• Clean Growth Fund: A UK-based clean tech venture capital firm.

• RO Capital Partners: The venture capital arm of the RO Group.

• Vertex Exploratory Fund: A subsidiary of Vertex Holdings, focusing on early-stage technologies.

• Bonheur ASA/Fred Olsen: Norwegian-listed holding company with interests in renewable energy and shipping.

• Vectr7 Investment Partners LLP: Investment firm supporting sustainable technologies.

• Roger Ferguson: Former Vice-Chair of the US Federal Reserve and economic adviser to President Obama.

Utilization of Capital

The funds are intended to accelerate growth, expand operations in the UK and international markets, particularly in Southeast Asia, and support technology development and marketing efforts to increase market share across various sectors.

Pipeline Development

Key Products

• Smart Plug Sockets: Devices that automatically identify and eliminate wasted energy from plugged-in appliances.

• Fused Spurs: Electrical devices designed to control and reduce energy consumption in specific appliances.

• Data Analytics Dashboards: Software tools that provide real-time monitoring, reporting, and insights into energy usage and savings.

Stages of Development

• Product Development: Ongoing refinement of hardware and software to enhance functionality and user experience.

• Market Expansion: Introduction of products into new geographic markets, including the United States and Singapore.

Target Conditions

• Energy Waste Reduction: Addressing the inefficiencies associated with devices that consume power even when not in active use.

• Carbon Emission Reduction: Contributing to global efforts in reducing carbon emissions through improved energy efficiency.

Anticipated Milestones

• Product Launches: Introduction of new products and features to meet evolving market demands.

• Market Penetration: Achieving significant adoption in target markets, particularly in Southeast Asia, the USA, and Europe.

Technological Platform and Innovation

Proprietary Technologies

• AI-Powered Plug Sockets: Devices that automatically identify and eliminate wasted energy from plugged-in appliances.

• Data Analytics Dashboards: Software tools that provide real-time monitoring, reporting, and insights into energy usage and savings.

Significant Scientific Methods

• Machine Learning Algorithms: Algorithms that analyze usage patterns to optimize energy consumption and reduce waste.

• Edge Computing: Processing data locally on devices to enable real-time decision-making and reduce latency.

Leadership Team

Dan Williams – Chief Executive Officer (CEO)

• Professional Background: Co-founder of measurable.energy with a focus on sustainability and energy impact. Previously developed strategies for organizations including Google, Telstra, Heathrow Airport, and the BBC.

• Key Contributions: Leading the company's mission to eliminate wasted energy in buildings and overseeing strategic direction.

Josh Eadie – Chief Technology Officer (CTO)

• Professional Background: Co-founder of measurable.energy with expertise in machine learning theory and robotics.

• Key Contributions: Leading the development of the company's innovative technology and ensuring its alignment with market needs.

Dave Wardell – Chief Commercial Officer (CCO)

• Professional Background: Experience in environmental tech and startup environments, with a focus on commercial operations.

• Key Contributions: Overseeing marketing, lead generation, business development, and customer satisfaction to maximize impact.

Ann Wong – Chief Finance Officer (CFO)

• Professional Background: Experience across corporates, start-ups, and scale-ups, including senior roles at NBCUniversal and KPMG.

• Key Contributions: Providing financial discipline and strategic oversight to support the company's growth and innovation.

Linsay Duncan – Chief Marketing Officer (CMO)

• Professional Background: Background in B2B marketing for purpose-led tech, SaaS, and data-driven companies.

• Key Contributions: Aligning marketing strategies with the company's mission to reduce wasted energy at scale.