Measured Company Profile

Background

Overview

Measured is an AI-powered marketing effectiveness platform founded in 2017, headquartered in Santa Monica, California. The company specializes in incrementality-based measurement and optimization, enabling marketers to validate, plan, test, and optimize advertising spend to drive business growth. With a global team of over 150 professionals, Measured serves more than 160 leading brands, optimizing over $35 billion in media spend.

Mission and Vision

Measured's mission is to empower marketers with actionable, trusted decisions by providing transparent and effective measurement solutions. The company's vision is to lead the charge in incremental measurement, helping brands understand the true impact of their media investments and optimize for maximum growth.

Industry Significance

As a pioneer in incrementality-based measurement, Measured has established itself as a leader in the marketing analytics industry. Its innovative approach addresses the growing need for accurate and actionable insights into marketing effectiveness, positioning the company as a critical partner for brands seeking to enhance their media strategies.

Key Strategic Focus

Core Objectives

Measured focuses on delivering comprehensive marketing measurement solutions that enable brands to:

Validate the effectiveness of their advertising spend.

Plan and execute data-driven marketing strategies.

Test and optimize campaigns for improved performance.

Drive business growth through informed decision-making.

Areas of Specialization

The company specializes in:

Incrementality testing to assess the true impact of marketing efforts.

Media mix modeling for strategic allocation of advertising budgets.

Platform attribution to understand the contribution of various channels.

Key Technologies Utilized

Measured employs advanced AI and machine learning algorithms to analyze large datasets, providing marketers with precise and actionable insights into campaign performance.

Primary Markets Targeted

Measured primarily serves enterprise brands across various industries, including e-commerce, retail, and consumer goods, helping them optimize their media investments and achieve measurable business outcomes.

Financials and Funding

Funding History

Measured has raised a total of $28.2 million in funding over multiple rounds. Notable investors include Y Combinator and Initialized Capital.

Recent Funding Rounds

In May 2022, Measured completed a Series B funding round, raising $21 million.

Utilization of Capital

The capital raised has been utilized to:

Enhance product development and technological capabilities.

Expand the company's global presence.

Strengthen customer support and operational infrastructure.

Pipeline Development

As a private company, Measured does not publicly disclose specific pipeline candidates or detailed timelines for product development milestones. However, the company continues to innovate and expand its platform capabilities to meet the evolving needs of marketers.

Technological Platform and Innovation

Proprietary Technologies

Measured's platform integrates various proprietary technologies, including:

Automated incrementality experimentation.

Agile media mix modeling.

Platform attribution analytics.

Significant Scientific Methods

The company employs advanced machine learning algorithms and data science methodologies to analyze complex datasets, providing marketers with precise insights into campaign performance.

AI-Driven Capabilities

Measured leverages AI to automate data analysis, enabling real-time insights and facilitating rapid decision-making for marketers.

Leadership Team

Key Executives

Trevor Testwuide: CEO and Co-founder. Trevor has over 20 years of experience in building and growing enterprise technology companies. He holds an MBA from the University of Southern California and a degree in mechanical engineering from Santa Clara University.

Nick Stoltz: Chief Strategy Officer. Nick plays a pivotal role in shaping Measured's strategic direction and growth initiatives.

Mahesh Jeswani: Senior Vice President of Product. Mahesh leads product development, ensuring the platform meets the evolving needs of marketers.

Helen Park: Senior Vice President of People. Helen oversees human resources, fostering a culture of innovation and excellence within the company.

In April 2025, Measured appointed Brad Moran as Chief Revenue Officer to oversee all revenue-generating activities, including sales, partnerships, and customer success alignment, aiming to scale the company's market presence.

Competitor Profile

Market Insights and Dynamics

The marketing analytics industry is experiencing significant growth, with the market projected to increase from $5.35 billion in 2024 to $6.23 billion in 2025, representing a compound annual growth rate (CAGR) of 16.4%.

Competitor Analysis

Key competitors in the marketing analytics space include:

Flosum: Provides technology solutions in the private sector.

TRS Information Technology: Offers technology services in the public sector.

Peak: Specializes in technology solutions in the private sector.

Babelway: Operates as a subsidiary in the technology sector.

These competitors offer various services in the technology and data management sectors, contributing to a dynamic and competitive market landscape.

Strategic Collaborations and Partnerships

In March 2025, Measured launched the 'Measured Certified Partners' Program, integrating leading marketing agencies such as New Engen, Wpromote, January Digital, and WITHIN into their service offerings. This strategic move allows Measured to tap into new customer bases through established agency relationships, diversifying its revenue streams and solidifying its position as a leader in incrementality-based measurement.

Operational Insights

Measured's strategic initiatives, such as the 'Measured Certified Partners' Program, are designed to boost revenue by expanding its reach through agency partnerships. The company's focus on automated experimentation and measurement indicates a framework for delivering accurate insights, supporting its financial performance and market position.

Strategic Opportunities and Future Directions

Measured's growth strategy involves:

Partnerships: Collaborating with marketing agencies to broaden its reach.

Technological Advancements: Enhancing platform capabilities to meet evolving industry needs.

Global Expansion: Scaling solutions internationally, as evidenced by the UK launch in October 2022.

These initiatives position Measured to capitalize on the growing demand for data-driven marketing solutions, supporting its long-term growth and success.