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Measurelab

www.measurelab.co.uk link_icon

Market Research Report on Measurelab



Company Overview



Name:


Measurelab Ltd.

Mission:


Measurelab enables marketing and product teams to trust their data and use it to drive measurable growth. They focus on identifying efficiencies, improving experiences, and increasing sales through analytics, insights, automation, and AI.

Founding:


Measurelab was founded in September 2013 by Dara Fitzgerald and Mark Rochefort.

Key People:


  • Mark Rochefort: Co-founder (Ops & Tech Director)

  • Dara Fitzgerald: Co-founder

  • Steven Elliott: Managing Director

  • Magdalena Pajak: Analysis Lead

  • Daniel Reed: Principal Analytics Consultant & Trainer

  • Victor Sarker: Senior Analytics Engineer

  • George Mendham: Principal Analytics Consultant

  • Katie Kaczmarek: Lead Analytics Engineer

  • Matthew Hooson: Head of Engineering and Technology

  • Elisa Liu: Digital Analyst

  • Scott Hellmund: Lead Analytics Consultant

  • Nasima Khatun: Analytics Consultant

  • James Humphreys: Lead Analytics Consultant & Trainer

  • Olade Honvo: Analytics Associate

  • Máté Tarr: Digital Analyst

  • Lizzie Boyd: People & Culture Lead

  • Will Hayes: Marketing Manager

  • Hugo Jones: Analytics Associate

  • Mark McKenzie: Principal Analytics Consultant

  • Prasanna Venkatesan: Senior Analytics Engineer


Headquarters:


No information is available.

Number of Employees:


No information is available.

Revenue:


No information is available.

Known For:


Measurelab is known for its excellence in digital analytics, specializing in Google Marketing and Google Cloud platforms for marketing and product analytics, visualization, and automation.

Products



  • Consultancy Services:

  • Measurelab offers expertise in strategy, data collection, visualization, analysis, engineering, modeling, activation, and enablement.

  • Key Features:

  • Implementation and auditing of marketing data

  • Advanced reports and dashboards

  • Use of machine learning for data modeling

  • Activation of custom audiences and customer segments


  • Training and Workshops:

  • Measurelab provides CIPD-accredited courses and workshops, particularly in Google Analytics, Google Tag Manager, and Looker Studio.


Recent Developments



Recent Developments in the Company:


No specific recent developments are provided.

New Products Launched:


No information is available.

New Features Added to Existing Products:


No specific features introduced are mentioned.

New Partnerships:


No information is available.

Customer Success Stories



  • EDF Energy: Helped save 250GB+ a day in BigQuery processing.

  • University of the Arts London: Accumulated significant web performance improvements by reducing container size and improving core web vitals.

  • Pret: Implemented Adjust and GA4 for better mobile app attribution and cross-platform insights.

  • Sanderson: Bridged the gap between online and offline platforms utilizing Google Analytics and BigQuery.

  • Google Store, Barker and Stonehouse, Waitrose, Lush: Various analytics optimizations and improvements.


Training and Enablement



  • Training Courses and Workshops: Measurelab tailors curricula to specific organizational needs, delivering sessions both remotely and in-person.

  • Post-training Support: Ongoing support and enablement offerings ensure teams leverage their newfound skills effectively.


Contacts



  • Email: hello@measurelab.co.uk

  • LinkedIn: Available

  • Twitter: Available


Measurelab is dedicated to helping its clients leverage data to drive significant business outcomes by offering specialized analytics services and support.