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Media.Net

www.media.net link_icon

Company Research Report: Media.net



1. Company Overview


  • Name: Media.net

  • Mission: To provide innovative advertising technology solutions for publishers and advertisers globally.

  • Founded By: Serial internet entrepreneur, Divyank Turakhia.

  • Key People:

  • Vaibhav Arya - Chief Executive Officer

  • Karan Dalal - SVP Business Operations

  • Headquartered:

  • US HQ: New York

  • Global HQ: Dubai

  • Number of Employees: 1300+ globally

  • Revenue: Second largest contextual advertising business worldwide by revenue

  • Known For: Being one of the largest ad tech companies globally, providing innovative advertising solutions across search, native, display, mobile, local, products, and video.


2. Products


2.1 Main Product Offerings


1. Contextual Ads
  • Description: Revolutionary ad strategy based on proprietary ad format.

  • Key Features: Filters user’s intent via search keywords for more targeted ads, increasing advertiser willingness to pay.


2. Display Ads
  • Description: High-quality display ads connected with major buyer networks.

  • Key Features: Access to global demand, operational overhead management, strong DSP relationships.


3. Native Ads
  • Description: Customized ads for higher user engagement.

  • Key Features: Customized look and feel, increased engagement, drives audience to relevant content.


2.2 Product Attributes


  • Products are designed to auto-learn and optimize for smart ad display and user experience.

  • They incorporate machine-learning algorithms, sophisticated data processing, and detailed analytics.

  • The Display-to-Search (D2S) ad format identifies user search intent to provide high-conversion opportunities.


3. Recent Developments


3.1 New Initiatives and Partnerships


  • Facebook Audience Network Partnership (Mar 22, 2017): Enhances publisher access to premium demand.

  • Partnership with NewsGuard (Apr 28, 2022): Focus on responsible advertising in news, avoiding misinformation.

  • Partnership with LiveRamp (Feb 11, 2021): Strengthens contextual targeting for addressability.


3.2 Leadership Changes


  • Recent CEO Update (Oct 15, 2018): Vaibhav Arya appointed CEO, with Divyank Turakhia as a special advisor.


3.3 Strategic Acquisitions


  • Acquisition (Aug 22, 2016): Acquired by a Chinese consortium for $900 million, marking one of the largest ad tech deals.


4. Company Achievements and Market Position


  • Market Position: Among Top 5 largest ad tech companies by market cap globally.

  • Innovation: Creators of the display-to-search ad format.

  • Ad Performance: Manages traffic generating 70+ million paid ad clicks monthly, significantly higher than industry averages.


5. Locations and Operations


  • Global Presence: Key operation centers in New York, Los Angeles, Dubai, Zurich, Mumbai, Pune, and Bangalore.


6. Cultural and Employee Insights


  • Work Culture: Known for excellent work culture, perks, and talented staff.

  • Employee Advantages: Work-life balance emphasis, innovative and transparent work environment.

  • Social Impact Initiatives: Engages in community service and supports social causes.


Closing Statement


Media.net stands at the forefront of the advertising technology domain, continually innovating and expanding its foothold across global markets while committing to high ethical standards in advertising. The efficient use of machine learning and data analytics underpins its strategic objectives, making it a leader in the ad-tech space.