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Mediabonnet

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MediaBonnet Inc. Company Research Report





Company Overview



Name:
MediaBonnet Inc. (formerly Rose Wagner Media Inc.)

Mission:
At MediaBonnet, the mission centers on leveraging advertising as a strategic tool for positive impact, transforming impressions into measurable results, balancing short-term performance with long-term brand success.

Founded:
2011 by Rose Wagner.

Key People:
  • Rose Wagner: Founder; experienced over 30 years in the Atlantic Canadian advertising industry.

  • Tinu Bruchanova: CEO; with a background in international business and advertising platforms.

  • Anton Kostov: Performance Lead; expertise in international digital marketing.

  • Ben Cameron: Director, Media; 24 years of experience in media strategy, planning, and buying.

  • Brittany Kenyon: Director Operations; extensive experience in media budgets.

  • Jenna Deyarmond: VP, Media; specialization in digital strategies and Public Relations.

  • Jeff Preston: Media Analyst; background in culinary and marketing.

  • Dayo Emmanuel: Digital Media Strategist.


Headquarters:
1496 Bedford Hwy, Suite 304, Bedford, Nova Scotia B4A 1E8, Canada.

Number of Employees:
2-10 employees.

Revenue:
No information is available.

Notable for:
MediaBonnet is known for building omnichannel marketing campaigns towards brand awareness, public engagement, and measurable results. The company stresses the importance of transparency in their processes, customer-centricity, and collaborative expertise in delivering high-impact advertising solutions.



Products



Product Offerings:
No specific product information is available. However, the company provides various services, including:

  • Media Consulting: Utilizing data-driven marketing intelligence to aid in customer journey approach.

  • Campaign Management: For advocacy, brand awareness, and other strategic communications.

  • Media Buying: Across traditional media and digital & emerging media platforms.

  • Audience Research, Digital Media & Social Media Strategy


Key Features of Products:
No detailed key features are available, however, MediaBonnet's offerings revolve around:

  • Multichannel ad campaigns that encompass both traditional and digital media for comprehensive audience coverage.

  • Strategic media planning focusing on transparency and optimization of marketing spend to achieve higher ROI and measurable outcomes.




Recent Developments



Recent Changes and Developments:
  • Name Change: Effective July 10th, transitioned from Rose Wagner Media Inc. to MediaBonnet Inc., reflecting growth in team and capabilities.

  • Industry Awards: Celebrated the success of Halifax International Airport Authority's Summer Readiness campaign, awarded by Airports Council North America for excellence in public relations.

  • Economic Observations: Company provided insights into the Canadian inflation metrics and implications for advertising budgets, emphasizing a strategic approach.


New Product Launches:
No information is available.

New Features on Existing Products:
No information is available.

Partnerships:
The company is a member of the Interactive Advertising Bureau Canada and the Canadian Out-of-Home Marketing and Measurement Bureau, which supports its adherence to industry standards.



This report provides a comprehensive overview of MediaBonnet Inc., illustrating its foundation, operational ethos, and strategic directions. With key focus areas on innovative advertising solutions and customer-centric values, MediaBonnet continues to thrive in the competitive landscape of the advertising industry.