MediaJel Company Profile

Background

MediaJel, established in 2017, is a data-driven advertising technology company specializing in providing compliant digital marketing solutions for regulated industries, notably cannabis, CBD, and alcohol. The company's mission is to create an equitable digital marketing landscape, offering brands access to high-quality, omnichannel media platforms. MediaJel's proprietary technology and data tools enable brands and retailers to engage target consumers effectively throughout the buyer's journey, from awareness to brand loyalty.

Key Strategic Focus

MediaJel's strategic focus centers on delivering comprehensive digital marketing and advertising solutions tailored for regulated industries. The company specializes in:

• Programmatic Advertising: Utilizing proprietary software to execute high-performance campaigns.

• Search Engine Optimization (SEO): Enhancing online visibility for clients.

• Paid Search Campaigns: Managing Google Ads and other paid search initiatives.

• Website Design and Content: Developing user-friendly websites and engaging content.

By integrating these services, MediaJel aims to help brands identify, reach, and engage their ideal consumers, ensuring compliance with industry regulations.

Financials and Funding

In June 2019, MediaJel secured a $2.5 million Seed Round of financing led by Merida Capital Partners, bringing the company's total funding to $3.0 million. This investment was intended to expand sales and marketing capabilities and accelerate artificial intelligence product development. Additionally, in February 2022, MediaJel launched MediaJel Capital, an online funding platform designed to help regulated marketers access essential funds for brand awareness and customer acquisition initiatives.

Technological Platform and Innovation

MediaJel's technological platform is built to support the unique needs of regulated industries. Key components include:

• Proprietary Data Management Platform: Facilitates compliant marketing and advertising solutions.

• Programmatic Software: Enables precise ad targeting and execution.

• Compliance Tools: Ensures all marketing activities adhere to industry regulations.

• Audience Data and Analytics: Provides insights into consumer behavior to optimize campaigns.

These technologies empower clients to execute scalable digital marketing campaigns and engage consumers effectively.

Leadership Team

MediaJel's leadership team comprises experienced professionals dedicated to driving the company's mission:

• Jake Litke, Chief Executive Officer: Leads the company's strategic direction and growth initiatives.

• Sadie Reyes, President: Manages corporate functions, including daily operations.

• Chris Andrews, Chief Data Officer: Oversees technology roadmaps, software products, and data solutions.

• Eduardo Silva, Chief Revenue Officer: Focuses on revenue generation through client acquisition and retention.

• Guillermo Bravo, Chief Evangelist: Manages client, partner, and technologist relationships to develop new solutions.

• Scott Smith, Chief Growth Officer: Accelerates organic growth via marketing strategy and brand management.

Leadership Changes

In September 2021, following the merger with Foottraffik, MediaJel announced a new C-level executive team to prioritize scalable growth and innovative SaaS solutions for regulated industries.

Competitor Profile

Market Insights and Dynamics

The digital marketing landscape for regulated industries is evolving rapidly, with increasing demand for compliant advertising solutions. The cannabis market, in particular, is experiencing significant growth, necessitating specialized marketing strategies.

Competitor Analysis

MediaJel's competitors include:

• Solocal Group: A France-based company engaged in local online communication.

• Jellyfish: Provides digital marketing solutions globally.

• Qwarry: Offers advertising targeting without using cookies.

• Six Spoke Media: A digital advertising agency offering business and brand strategies.

These companies offer various digital marketing services, but MediaJel's specialization in regulated industries sets it apart.

Strategic Collaborations and Partnerships

MediaJel has formed several strategic partnerships to enhance its offerings:

• Merger with Foottraffik (July 2021): Combined programmatic advertising with SEO and digital advertising capabilities to deliver comprehensive marketing solutions.

• Partnership with Smart AdServer (October 2021): Aimed to build a community of cannabis publishers rooted in compliance and data ownership.

• Collaboration with Narrative (April 2022): Launched the MediaJel Data Shop, allowing businesses to purchase cannabis audience data easily.

Operational Insights

MediaJel's strategic considerations include:

• Compliance Focus: Ensuring all marketing activities adhere to industry regulations.

• Data-Driven Strategies: Utilizing proprietary data tools to inform marketing decisions.

• Client-Centric Approach: Tailoring solutions to meet the unique needs of clients in regulated industries.

These factors contribute to MediaJel's distinct competitive advantages in the market.

Strategic Opportunities and Future Directions

MediaJel's strategic roadmap includes:

• Expansion of Services: Continuously enhancing digital marketing solutions to meet evolving client needs.

• Technological Innovation: Investing in AI and data analytics to improve campaign performance.

• Market Penetration: Expanding presence in emerging markets within the regulated industries sector.

By leveraging its current strengths, MediaJel is well-positioned to achieve these objectives and drive future growth.