Mediashaker - Comprehensive Analysis Report

Summary

Mediashaker is an Edmonton-based digital creative agency with over 27 years of experience, specializing in comprehensive digital solutions. Its core mission is to build "harder working websites" and provide business automation services, empowering companies, associations, and non-profits by integrating all elements of their business through their online presence. The company focuses on enabling clients to control their digital assets and marketing efforts, allowing for rapid response to market trends, reduction of outsourcing costs, and acceleration of business growth. Mediashaker positions itself as a local expert, offering deep insights into the Edmonton market and delivering integrated digital solutions that combine strategy, design, and workflow automation.

1. Strategic Focus & Objectives

Core Objectives

Mediashaker's primary objectives are centered on delivering quantifiable results for clients. This includes creating engaging and well-ranking websites designed to attract new customers daily and achieve measurable business outcomes. The company aims to simplify business operations for small teams managing larger organizations by providing user-friendly interfaces that facilitate easy management of information, members, marketing campaigns, event registrations, and website content.

Specialization Areas

The company's key areas of expertise include:

Web Development: Offering comprehensive web design and e-commerce development.

E-commerce Solutions: Specializing in tailored e-commerce solutions for associations, B2B businesses, and multi-warehouse operations, alongside bespoke shipping applications.

Digital Marketing: Providing search engine optimization (SEO), online advertising (Google Ads, Facebook, Instagram), social media management, and content creation.

Business Automation: Implementing an integrated CRM for lead management, invoicing, quoting, and online payments, aiming to connect and automate various business functions through online presence.

Custom App Development: Developing custom applications to meet specific client needs.

Target Markets

Mediashaker primarily targets:

Companies

Associations

Non-profit organizations

The market positioning strategy emphasizes providing integrated digital solutions with a local expert approach, deeply understanding the Edmonton market dynamics to serve these diverse segments effectively.

2. Technology & Innovation

Technology Stack

Mediashaker leverages a proprietary Web Content Management System (CMS) called ShoutCMS. This platform enables both technical and non-technical users to have comprehensive control over website content creation, management, and updates. The system is designed to provide agility in responding to market trends and reduce costs associated with outsourced updates.

Proprietary Developments

ShoutCMS: Their in-house developed CMS is a core proprietary asset.

Integrated CRM System: A centralized system that manages customer contacts, mass mailing, quoting, invoicing, and online payment processing, fully integrated into their digital solutions.

Custom Applications: Development of bespoke software and specialized e-commerce solutions, including custom shipping applications, are built for scalability and robustness.

Technical Capabilities

Mediashaker's technical capabilities extend to creating complex online forms and building seamless workflows for various needs such as sales requests and membership applications. These workflows are fully integrated with their CRM for automated data collection and streamlined processes, enhancing operational efficiency for clients.

3. Talent and Growth Indicators

Hiring Trends and Workforce

Mediashaker is categorized as a company with 10 to 49 employees, reflecting a focused and specialized team structure. The company explicitly states its commitment to an expert, local team with no outsourcing, where team members specialize in their respective fields. This approach ensures hands-on guidance for clients throughout the process of building an online business.

Company Growth Trajectory Indicators

The company's long-standing presence in the market for 27 years and its consistent emphasis on a "business-first approach" are strong indicators of strategic growth and a sustained focus on client success and long-term viability.

Employee Sentiment and Culture Insights

While specific aggregated employee sentiment data is not publicly detailed, client reviews often highlight several positive aspects of Mediashaker's team and culture, including:

Strong project management skills.

Ability to stay within budget.

Effective teamwork and professionalism.

High level of expertise in their respective fields.

4. Social Media Presence and Engagement

Digital Footprint

Mediashaker is actively involved in digital marketing services for its clients, managing Google Ads, Facebook, and Instagram campaigns, and providing SEO services. For its own brand, the company's digital footprint emphasizes data-driven digital marketing strategies and the creation of custom campaigns.

Brand Messaging and Positioning

The company's messaging prominently features a "no contracts" policy for its marketing services, aiming to build client relationships based on provable results each month. This strategy positions Mediashaker as a results-oriented and client-trust-focused agency. They also highlight their expertise in educating clients on the benefits and workings of their digital presence.

Thought Leadership Initiatives

Mediashaker engages in content optimization, blog writing, and backlinking to improve website rankings, strategies that also contribute to their own thought leadership by demonstrating expertise in digital marketing best practices.

5. Market Analysis

Market Overview

The market for web design, e-commerce, and digital marketing in Edmonton continues to experience robust demand. Businesses are increasingly seeking strong online presences, optimized digital sales channels, and expanded marketing reach.

Growth Potential

The growth potential for Mediashaker lies in the increasing demand for integrated digital solutions that offer comprehensive content management, CRM functionalities, and workflow automation. This trend indicates a strong market appetite for platforms that empower businesses with greater control and efficiency over their digital operations. The company is well-positioned to capitalize on this by tailoring solutions for specific sectors, such as associations, B2B, and non-profits, which they already target.

Key Market Trends

Integrated Digital Platforms: A significant trend is the demand for comprehensive digital platforms that unify various business functions.

Local Expertise: Within regional markets like Edmonton, there is a strong preference and value placed on local expertise.

Data-Driven Marketing: Businesses increasingly seek marketing strategies based on data and measurable results.

Market Challenges and Opportunities

Challenges may include the highly competitive nature of the digital agency market. Opportunities stem from the continuous digital transformation of businesses and the need for specialized solutions that offer significant operational efficiencies and measurable ROI. The focus on local expertise represents a key differentiation opportunity for Mediashaker.

6. Strategic Partnerships

Mediashaker engages in collaborative partnerships primarily through its extensive client portfolio, developing web platforms and digital strategies for a diverse range of organizations.

Motor Dealers Association of Alberta: Partnership involving web platform and digital strategy development.

Alberta Assessors Association (AAA): Collaboration on their web platform and digital strategies.

Federation of Alberta Gas Co-ops: Partnership for digital infrastructure and strategy.

Potato Growers of Alberta (PGA): Development of web platforms and digital strategies.

Foamking: Work with a service company, likely on lead generation websites and digital presence.

Rockland: Engagement with an industrial company, similar to Foamking, focusing on business growth through digital solutions.

These client relationships demonstrate Mediashaker's capability to implement solutions for varied organizational needs, from membership management and recurring billing for associations to lead generation websites for businesses.

7. Operational Insights

Mediashaker's operational strategy is anchored in a "business first approach" that integrates strategy, design, and workflow automation to create "harder working websites." These websites connect all aspects of a business's operations and empower clients with control over their digital assets.

Competitive Advantages

Extensive Experience: Over 27 years of experience in the digital creative agency sector.

Local Expertise: A team of local experts specializing in various fields, operating without outsourcing, providing deep understanding of the Edmonton market.

Proprietary Technology: The ShoutCMS platform offers clients significant control over their online content, serving as a distinct technological differentiator.

360 Service Offering: A comprehensive service model that includes design and brand development, content management, workflow automation, clear communication, sales development, and ongoing support and maintenance.

Flexible Marketing Services: A "no contracts" policy for digital marketing services, emphasizing data-first, personalized strategies with provable results, which builds trust and flexibility for clients.

Operational Strengths

Integrated Solutions: Ability to seamlessly combine web design, e-commerce, digital marketing, and custom app development.

Client Empowerment: Focusing on solutions that provide clients with greater control and self-sufficiency over their digital presence.

Project Management: Demonstrated ability to manage projects effectively, stay within budget, and foster strong teamwork, as highlighted by client feedback.

Areas for Improvement

While the provided information does not explicitly detail areas for improvement, continuous innovation in the proprietary CMS and CRM systems, alongside expanding specialized e-commerce solutions, would likely enhance their market position further in a rapidly evolving digital landscape.

8. Future Outlook

Strategic Roadmap

Mediashaker's strategic roadmap indicates a continued focus on leveraging its integrated platform to serve businesses, associations, and non-profits. The emphasis will remain on delivering solutions that streamline operations, enhance productivity, and drive conversions for their clients.

Growth Strategies

Opportunities for growth and expansion are likely to include:

Deepening Specialization: Further enhancing its expertise in tailored e-commerce and custom app development, particularly for complex scenarios like multi-warehouse and B2B clients.

Refining Marketing Strategies: Continuously refining its data-first marketing strategies to deliver even more precise and impactful results.

Client Empowerment: Continued development of its CMS and integrated CRM to provide clients with even more comprehensive control over their digital assets, positioning Mediashaker as a long-term strategic partner.

Expansion Opportunities

The company's extensive experience and local expert team provide a strong foundation for continued leadership in the Edmonton area digital market. Expansion opportunities may also lie in adapting its proven integrated solutions to serve complementary geographic regions or niche industries requiring similar comprehensive digital transformations.

Future Challenges and Mitigation Strategies

Future challenges may include keeping pace with rapidly evolving digital technologies and aggressive competition from other agencies. Mediashaker's strategy to mitigate these challenges involves continuous platform development, maintaining a highly specialized local team, and a persistent focus on delivering measurable client results, thereby reinforcing its value proposition and strategic partnership approach.