Company Market Research Report: MediaWallah

Company Overview

Name

• MediaWallah

Mission

• MediaWallah's mission is to empower data owners by providing flexible, transparent, and scalable identity solutions to maximize identity ROI and forge independent identity strategies.

Founded

• Exact founding date is not available. However, it is noted that MediaWallah is more than a decade old.

Founders

• Nancy Marzouk is identified as the Founder.

Key People

• Nancy Marzouk: Founder & CEO

• Bobby Atefi: Chief Data Scientist

• Ryan Teshima-McCormick: Chief Business Officer

Headquarters

• New York, NY, USA

Number of Employees

• No specific information on the total number of employees is available.

Revenue

• No revenue information available.

Known For

• MediaWallah is known for its identity resolution solutions, which provide advanced workflows, security, and scalability to align, share, and protect standard and custom data across silos.

Products

MediaWallah Identity Solutions

• Architecture™ Identity Suite:

• Designed for enterprises to manage identity operations, customer-level data, and evolving strategy.

• Provides control, transparency, and security for consented user-level identity.

• Omni-Channel Identity Graph:

• Built for reach, accuracy, and precision, addressing a dynamic array of identity signals and channels.

• Data Onboarding and Enrichment:

• Merges dormant data with active signals for precision targeting and measurement at scale.

Key Features

• Identity Resolution: Connects various data points to create cohesive customer identities.

• Data Security: Ensures ultra-secure data portability.

• Real-Time Processing: Provides rapid data matches for real-time addressability.

• Customization: Offers tailored identity solutions allowing businesses to pivot nimbly.

Recent Developments

New Products Launched

• MediaWallah Identity Builder: A Snowflake native app empowering customers to resolve identity data within their Snowflake environment.

New Features

• An advanced identity verification product to address classification inconsistencies in CTV inventory, filtering out mislabeled IDs to enhance targeting accuracy.

Partnerships

• Partnership with 33Across: This collaboration aims to enhance data onboarding and programmatic advertising efficiency by streamlining data processes across more than 30 programmatic platforms.

Recognitions

• Recognized as "One to Watch" in Snowflake's Modern Marketing Data Stack Report, highlighting MediaWallah's continuous innovation in identity and onboarding solutions.

Research Inclusions

• MediaWallah has been included in two major identity resolution research reports by Snowflake and Forrester, marking its influence in identity resolution.

Conclusion

MediaWallah continues to identify itself as a leader in the identity resolution field by delivering innovative, data-driven marketing solutions that are both flexible and scalable, enabling enterprises to navigate a complex data environment effectively.