Company Research Report: Meelunie

Company Overview

Name: Meelunie

Mission: Meelunie's mission is to create a balanced world where plant-based solutions drive positive impact. They envision sustainable agriculture and climate neutrality becoming mainstream to prevent the depletion of natural resources.

Founded: Meelunie was established in 1867 by Pieter Glasz.

Key People: No information is available.

Headquarters: Amsterdam, Netherlands

Number of Employees: Approximately 100 employees.

Revenue: Approximately €250 million.

What the Company is Known For: Meelunie is known as a leading global supplier of plant-based starches, sweeteners, and proteins. It is recognized for its trusted brands such as Windmill potato starch and an ever-growing assortment of organic products. The company is valued for its reliability and integrity.

Products

Product Overview: Meelunie offers a comprehensive range of plant-based ingredients, including starches, proteins, and sweeteners. Their products cater to food, animal nutrition, and industrial applications. The company also emphasizes organic and sustainably-produced products.

Key Products and Features:

1. Starches:

Product Examples: Potato starch, corn starch, tapioca starch, pea starch, wheat starch.

Key Features: Used in food, pet food, feed, aquafeed, and industrial applications. Known for qualities like adhesion, binding, and moisture retention.

2. Proteins:

Product Examples: Pea protein concentrate, pea protein isolate, potato protein, wheat protein.

Key Features: Known for being neutral in taste and color, ideal for a variety of food applications.

3. Sweeteners:

Description: Includes a range of sweeteners used in various applications.

Key Features: Sourced from high-quality, reliable processes.

4. Organic Products:

Product Examples: Organic flours, starches, proteins, flakes, and other ingredients.

Key Features: Meets the highest product and service standards, expanding choice for consumers interested in organic options.

5. Industrial Starches:

Product Examples: Cationic and oxidized versions of potato, corn, and tapioca starches.

Key Features: Enhance product performance in industries like paper, carton, adhesives, and textiles.

Recent Developments

Recent Developments:

B Corp Certification: In June 2024, Meelunie achieved B Corp certification. This certification underscores their commitment to the community and aligns with their mission for a positive plant-based impact. B Corp encompasses over 8,500 companies in 220 industries across 90 countries, including well-known names like Alpro and Ben & Jerry’s.

New Products Launched: Meelunie has introduced new innovative products such as fava isolate proteins from a Danish facility. These products are entirely neutral in taste and color, expanding their functional food applications.

New Features Added: No specific new features are noted for existing products.

New Partnerships: No information is available regarding recent partnerships.

Additional Notes

Brands: Meelunie is strongly associated with its own brand and sub-brands like Windmill and Promill, signifying quality and reliability.

Sustainability: Inspired by the United Nations Sustainable Development Goals, Meelunie focuses on initiatives like Zero Hunger, Good Health and Well-Being, Responsible Consumption and Production, and Climate Action. These goals reinforce Meelunie’s commitment to sustainability and social responsibility.

Global Presence: With over 150 years of experience, Meelunie exports to over 100 countries and operates with regional offices in the United States, China, Singapore, South Africa, Mexico, and Argentina.

Historical Significance: Founded originally as a hulling mill in 1867, the company now stands as a modern independent trading firm rooted in Amsterdam, heavily emphasized on long-term relationships and entrepreneurial spirit.