Integrated Company Profile: The Cold Brew Project & Colibri Mountain Coffee
Leadership Team
Maria Mejia
- Role: Founder and CEO of The Cold Brew Project; Co-founder of Colibri Mountain Coffee.
- Education: Alumna of Stanford University Graduate School of Business.
- Location: Greater San Francisco Bay Area, California, USA and San Antonio, Texas.
- Contact: maria@thecoldbrewproject.com | 832-943-2559
Maria Mejia's career is marked by a deep commitment to enhancing coffee quality and supporting equitable supply chains. She leverages her Colombian heritage and business acumen to lead two distinct companies in the coffee industry, both committed to sustainability and quality.
The Cold Brew Project
Location: Greater San Francisco Bay Area, California, USA
Mission: To produce naturally sweet cold brew coffee free from added sugars, focusing on rewarding coffee workers through equitable supply chains.
Key Offerings
- Products: Naturally sweet cold brew coffee.
- Services: Cold brew on tap for offices.
Strategic Focus
- Promotes a sugar-free coffee experience using meticulously sourced beans and precise brewing processes.
- Aims to expand presence in the Bay Area, aligning with health-conscious and socially responsible consumer values.
Engagement Opportunities
- Collaboration: Partner with local businesses to increase market penetration.
- Experiential Marketing: Conduct free tasting events to showcase product quality.
- Education: Host workshops on sustainable coffee practices, emphasizing the brand's mission and founder's expertise.
Digital Presence
- Active on Instagram to engage with consumers and promote brand values.
Colibri Mountain Coffee
Location: San Antonio, Texas
Mission: Elevate Colombian coffee in the U.S. market by promoting quality and traceability from farm to cup.
Key Offerings
- Direct community engagement through a coffee cart at La Tuna Icehouse & Grill, providing easy access to Colombian coffee.
Competitive Edge
- Ensures high standards in coffee imports exclusively sourced from Colombia, emphasizing cultural stories and traditions.
Competitive Landscape
Key Competitors:
1. Bulletproof 360, Inc.
- Focuses on functional products with an emphasis on wellness and high-quality, science-backed ingredients.
2. Philz Coffee
- Known for personalized service and unique blends like the Iced Mint Mojito with significant retail presence.
3. Black Rifle Coffee Company
- Veteran-owned, combining specialty coffee with patriotic branding, serving military and first responders.
4. Death Wish Coffee
- Markets itself as having the "world's strongest coffee" for bold flavor seekers, prioritizing Fair Trade practices.
5. Verve Coffee Roasters
- Offers high-quality, meticulously roasted coffee with a focus on community connection.
Business Strategy and Operations
Retail and Partnerships
- Local Engagement: Emphasizes a local-first retail model by partnering with businesses like La Tuna, applying innovative approaches to retail through mobile carts.
Supply Chain Management
- Collaborates with importers such as Yellow Rooster Coffee Imports and Royal Coffee New York, ensuring a consistent supply chain aligned with sustainability and quality.
Future Outlook
- Expansion Goals: The Cold Brew Project aims to consolidate its presence in the Bay Area while exploring additional markets.
- Product Focus: Colibri Mountain Coffee intends to capitalize on the rising demand for unique specialty coffees, leveraging storytelling and direct consumer engagement.
