Memo is a data platform that provides public relations (PR) and communications professionals with precise readership and engagement insights for earned media coverage. Founded in 2018, Memo is headquartered in New York City and operates as a privately held company.
Background
Memo's mission is to empower storytellers by giving earned media the credit it deserves. The company offers a unique platform that reports unique visitors to earned media coverage at the article level, directly from publishers. This approach provides PR and communications teams with accurate metrics for reporting and decision-making, while also demonstrating the value of earned media for publishers. Brands such as Walmart, Samsung, Google, Taylor Made, and Major League Baseball trust Memo to measure real impact, enhance strategy, and make data-driven decisions during crises.
Key Strategic Focus
Memo's strategic focus centers on delivering precise readership and engagement data for earned media. By collecting data on impressions and proxy metrics, the company provides insights into campaign summaries, competitive analyses, content strategies, and crisis management. This enables digital publishers and PR professionals to draw actionable insights for business growth.
Financials and Funding
Since its inception, Memo has raised a total of $19 million over two funding rounds. In August 2021, the company secured $12 million in a Series A funding round. Notable investors include Flex Capital, Founder Collective, Susa Ventures, MHS Capital, Jonah Goodhart (former founder and CEO of Moat), and Matt Minoff (former Chief Digital Officer of Meredith).
Technological Platform and Innovation
Memo distinguishes itself through its proprietary platform that offers article-level readership data directly from publishers. This innovation allows PR and communications teams to access accurate metrics for earned media coverage, transforming traditional measurement methods into comprehensive solutions with precise insights.
Leadership Team
- Eddie Kim: Founder & CEO
- Karlie Santucci: Chief Customer Officer
- Brad Kagawa: Chief Technology Officer
- Alexandra Shea: VP of Product Management
- Dan Fahy: VP of Sales
- Dianna Vazquez: VP of Customer Experience
- Joe Park: VP of Operations
- Katrina Dene: VP of Communications
These leaders bring diverse expertise to Memo, driving the company's mission to provide accurate earned media insights.
Competitor Profile
Memo operates in the media and information services industry, focusing on providing PR professionals with data-driven insights. The market is characterized by a growing demand for accurate measurement of earned media impact.
Key competitors include:
- Reply.io: Develops an AI-driven sales engagement platform.
- Prowly: Provides software solutions for public relations.
- Propel PRM: Offers public relations management solutions.
- Leadership Connect: Provides people intelligence services focusing on business, government, and media sectors.
These companies offer various tools and platforms aimed at enhancing PR and communications strategies.
Strategic Collaborations and Partnerships
Memo has established partnerships with numerous publishers, including BuzzFeed, Meredith, New York Magazine, and PopSugar. These collaborations enable Memo to provide comprehensive readership and engagement insights, enhancing the value of earned media for both PR professionals and publishers.
Operational Insights
Memo's strategic positioning in the market is bolstered by its unique ability to offer article-level readership data directly from publishers. This capability differentiates Memo from competitors and provides a distinct competitive advantage in delivering accurate earned media insights.
Strategic Opportunities and Future Directions
Looking ahead, Memo aims to expand its platform's capabilities, potentially incorporating advanced analytics and AI-driven insights to further enhance the value provided to PR and communications professionals. By continuing to innovate and strengthen partnerships with publishers, Memo is well-positioned to meet the evolving needs of the industry.
Contact Information
- Website: memo.co
- LinkedIn: linkedin.com/company/memo-co
- Twitter: @memo_co
- Facebook: facebook.com/memo.co
Memo's headquarters are located in New York City, operating as a remote-first company with an office in the city.
