Mena for Touristic & Real Estate Investment Company Profile

Background

Overview

Mena for Touristic & Real Estate Investment, established in 1980, is an Egyptian company specializing in construction, real estate investment, project management, and urban development. The company operates both locally and internationally, with a portfolio that includes residential, commercial, and resort projects. Mena has developed and marketed over 125 unique housing projects across Egypt, Sudan, and Lebanon.

Mission and Vision

Mission: To provide and deliver clients and residents with excellent real estate offerings that meet and exceed expectations, offer employees opportunities for personal and professional development, and deliver secure and consistent returns to shareholders.

Vision: To be one of the market-leading real estate development companies in the Middle East and North Africa region.

Key Strategic Focus

Core Objectives

Mena focuses on delivering high-quality real estate developments, including residential, commercial, and resort projects, while ensuring customer satisfaction and sustainable growth.

Areas of Specialization

Construction: Engaging in the development of residential, commercial, and resort properties.

Real Estate Investment: Identifying and capitalizing on lucrative real estate opportunities.

Project Management: Overseeing projects from inception to completion, ensuring timely and within-budget delivery.

Urban Development: Planning and executing urban development projects that enhance community living standards.

Key Technologies Utilized

While specific technologies are not detailed in the available sources, Mena's commitment to quality and innovation suggests the use of advanced construction techniques and project management tools.

Primary Markets Targeted

Mena primarily targets the Egyptian market, with expansions into Sudan and Lebanon, focusing on both local and international clients seeking quality real estate investments.

Financials and Funding

Funding History

Mena is a publicly listed company on the Egyptian Stock Exchange under the ticker symbol MENA. Specific details regarding total funds raised and recent funding rounds are not available.

Financial Performance

Revenue: In 2024, Mena reported a revenue of EGP 7.83 million, a decrease of 26.55% compared to the previous year's EGP 10.67 million.

Net Income: The company reported a net loss of EGP 25.68 million in 2024, a 171.1% increase in losses compared to 2023.

Earnings Per Share (EPS): The EPS for the trailing twelve months (TTM) is -0.11 EGP.

Market Capitalization: As of December 31, 2025, Mena's market cap was EGP 1.16 billion.

Pipeline Development

Specific details regarding Mena's pipeline development, including key projects, stages of development, target conditions, and anticipated milestones, are not available.

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not detailed, Mena's commitment to quality and innovation suggests the use of advanced construction techniques and project management tools.

Significant Scientific Methods

The company emphasizes quality and customer satisfaction, indicating the use of industry-standard construction practices and project management methodologies.

Leadership Team

Key Executives

Mohammed Ahmed Abbas Ali: Chief Executive Officer (CEO)

Abdel Karim Abu Al-Nasar Latif: Chief Financial Officer (CFO)

Khaled Masood: Chief Operating Officer (COO)

Hesham Mohamed: Head of Investor Relations

Board of Directors

Khalifa Butti Amir Yusuf Ahmed Al Muhairi: Chairman

Ayman Mohammed Sabry Abdel Gayed Sayed Ammar: Deputy Chairman

Bader Mufarej Al Saraheed: Board Member

Ahmed Ibrahim El Sayed Saad: Board Member

Mohamed Mubarak Al Hajri: Board Member

Khalifa Saif Al Muhairbi: Board Member

Leadership Changes

Specific details regarding recent significant changes or appointments within Mena's leadership are not available.

Competitor Profile

Market Insights and Dynamics

The real estate development market in Egypt and the MENA region is competitive, with several key players offering a range of residential, commercial, and resort projects.

Competitor Analysis

Talaat Moustafa Group Holding: A leading real estate developer in Egypt, known for large-scale residential and commercial projects.

Emaar Misr for Development: A subsidiary of Emaar Properties, focusing on premium residential and commercial developments in Egypt.

Palm Hills Developments: Specializes in integrated residential communities and commercial developments across Egypt.

Strategic Collaborations and Partnerships

In October 2025, Mena received a letter of intent from Saudi Arabia-based IRC Company to manage, develop, and expand the operations of the Mena Garden City Club, a subsidiary of Mena Resorts Company. This potential collaboration is subject to board approval and represents a strategic move to enhance operational capabilities.

Operational Insights

Mena's strategic considerations include enhancing operational efficiency, expanding its market presence, and leveraging partnerships to strengthen its competitive position in the real estate development sector.

Strategic Opportunities and Future Directions

Strategic Roadmap

Mena aims to expand its portfolio by developing new residential and commercial projects, both locally and internationally, while maintaining a focus on quality and customer satisfaction.

Future Business Directions

The company plans to explore new markets within the MENA region and potentially beyond, leveraging its expertise in real estate development and project management.

Opportunities for Expansion

Potential opportunities include entering emerging markets, forming strategic alliances, and diversifying its project offerings to include mixed-use developments and sustainable projects.

Positioning for Future Objectives

Mena's established reputation and experience position it well to capitalize on future growth opportunities in the real estate sector.