Mendje Company Profile

Background

Overview

Mendje is a digital platform based in Pristina, Kosovo, dedicated to providing online therapy, mentoring, and coaching services aimed at supporting individuals' mental health and personal growth. Established in 2025, Mendje is the first and only tele-therapy service in Kosovo, offering accessible mental health support to a wide audience.

Mission and Vision

Mendje's mission is to enhance mental well-being by offering secure and accessible online therapy sessions, webinars, and mental health programs. The platform envisions a world where individuals can easily connect with licensed therapists, fostering personal growth and emotional resilience.

Primary Area of Focus

The company focuses on delivering comprehensive mental health support through digital means, catering to both individual clients and organizations seeking to improve employee well-being.

Industry Significance

As the first tele-therapy service in Kosovo, Mendje plays a pivotal role in addressing the growing need for accessible mental health resources in the region. Its innovative approach contributes to the global trend of integrating digital solutions into healthcare, particularly in mental health services.

Key Strategic Focus

Core Objectives

Accessibility: Provide easily accessible mental health support to individuals across Kosovo and the Albanian-speaking diaspora.

Comprehensive Services: Offer a range of services, including one-on-one therapy sessions, webinars, and mental health programs tailored to diverse needs.

Corporate Partnerships: Collaborate with businesses to enhance employee well-being through specialized mental health initiatives.

Specific Areas of Specialization

Tele-Therapy Services: Delivering therapy sessions via secure online platforms, ensuring privacy and convenience.

Mental Health Programs: Developing and implementing programs aimed at promoting mental well-being in various settings.

Employee Well-being Initiatives: Partnering with organizations to provide mental health support tailored to workplace environments.

Key Technologies Utilized

Secure Online Platforms: Utilizing encrypted video conferencing tools to maintain confidentiality during therapy sessions.

Digital Content Delivery: Employing webinar and e-learning technologies to disseminate mental health education and resources.

Primary Markets or Conditions Targeted

Individual Clients: Offering services to individuals seeking mental health support, particularly within the Albanian-speaking community.

Corporate Clients: Providing tailored mental health programs for organizations aiming to support their employees' well-being.

Financials and Funding

Funding History

Mendje was founded in 2025 by Kushtrim Morina, a systems engineer with experience in cloud and AI technologies. The company has secured initial funding from its founder, indicating a self-funded startup model in its early stages.

Total Funds Raised

Specific details regarding the total funds raised by Mendje are not publicly disclosed.

Notable Investors

The primary investor is the founder, Kushtrim Morina. No additional external investors have been publicly identified.

Intended Utilization of Capital

While specific plans for the utilization of capital are not detailed, it is anticipated that funds will be directed towards:

Platform Development: Enhancing the digital infrastructure to support a growing user base.

Service Expansion: Broadening the range of mental health services offered to meet diverse client needs.

Marketing and Outreach: Increasing awareness and accessibility of services within target markets.

Pipeline Development

Key Pipeline Candidates

As a digital platform, Mendje's pipeline focuses on the continuous development and refinement of its online therapy services, mental health programs, and corporate partnerships.

Stages of Clinical Trials or Product Development

Mendje is in the early stages of product development, focusing on establishing a robust digital platform and building partnerships with organizations to offer comprehensive mental health support.

Target Conditions

The platform addresses a wide range of mental health conditions, including anxiety, depression, stress, and other emotional well-being concerns.

Relevant Timelines for Anticipated Milestones

Platform Launch: Completed in 2025, marking the introduction of tele-therapy services in Kosovo.

Service Expansion: Ongoing efforts to diversify service offerings and reach a broader audience.

Partnership Development: Continuous engagement with corporate clients to implement employee well-being programs.

Technological Platform and Innovation

Proprietary Technologies

Mendje utilizes secure online platforms for delivering therapy sessions and digital content, ensuring confidentiality and accessibility.

Significant Scientific Methods

The platform employs evidence-based therapeutic approaches, integrating traditional methods with digital tools to enhance user engagement and effectiveness.

AI-Driven Capabilities

While specific AI-driven capabilities are not detailed, the founder's background in AI technologies suggests potential future integration of AI to personalize therapy sessions and improve service delivery.

Leadership Team

Kushtrim Morina

Position: Founder and CEO

Professional Background: Systems Engineer with experience in cloud and AI technologies.

Key Contributions: Established Mendje as the first tele-therapy service in Kosovo, leveraging technical expertise to create a secure and accessible platform for mental health support.

Arbnora Kllokoqi

Position: Founder

Professional Background: Managing Director of HYLA d.o.o - Kosovo branch; DEI & Mental Health Advocate.

Key Contributions: Co-founded Mendje, contributing to its strategic direction and advocating for diversity, equity, and inclusion within the platform's services.

Competitor Profile

Market Insights and Dynamics

The mental health digital services market is experiencing significant growth, driven by increasing awareness of mental health issues and the demand for accessible support. Mendje's unique position as the first tele-therapy service in Kosovo provides a competitive edge in addressing the needs of the Albanian-speaking community.

Competitor Analysis

While specific competitors in Kosovo are not identified, the broader digital mental health services market includes platforms offering online therapy and mental health resources. Mendje differentiates itself by focusing on the Albanian-speaking population and providing culturally relevant services.

Strategic Collaborations and Partnerships

Significant Collaborations

Mendje is actively seeking partnerships with organizations to implement employee well-being programs, aiming to enhance mental health support within corporate environments.

Strategic Opportunities and Future Directions

The company plans to expand its service offerings, integrate advanced technologies to personalize therapy sessions, and explore new markets to broaden its impact on mental health support.