MM

Mention Me

www.mention-me.com link_icon

Market Research Report: Mention Me Ltd.



Table of Contents


1. [Company Overview](#company-overview)
  • [Name, Mission of the Company](#name-mission-of-the-company)

  • [Founders and Founding Year](#founders-and-founding-year)

  • [Key People](#key-people)

  • [Headquarters](#headquarters)

  • [Number of Employees](#number-of-employees)

  • [Revenue](#revenue)

  • [Company Expertise](#company-expertise)

2. [Products](#products)
  • [Product Overview](#product-overview)

  • [Key Features](#key-features)

3. [Recent Developments](#recent-developments)
  • [Recent Developments](#recent-developments)

  • [New Products](#new-products)

  • [New Features](#new-features)

  • [Partnerships](#partnerships)




Company Overview


Name, Mission of the Company


Company Name: Mention Me Ltd.

Mission: To empower brands by harnessing the exponential power of their fans through referral and customer advocacy intelligence, creating sustainable business growth by engaging best customers, acquiring new ones, and transforming marketing economics.

Founders and Founding Year


Founders/Initial Employees: No information is available.

Founding Year: 2013

Key People


  • Andy Cockburn: CEO & Co-Founder

  • Diane Larramendy: COO

  • David Witts: Senior CRM Manager, Ecommerce Europe

  • Suriya Liensavanh: Global Head of CRM


Headquarters


Headquarters:
  • Mention Me Ltd, UK


Number of Employees


Number of Employees: No information is available.

Revenue


Revenue: Over $2 billion in delivered revenue for customer-obsessed brands around the globe.

Company Expertise


Known For:
  • Referral marketing platform helping brands scale through the exponential power of their fans.

  • Development and usage of AI-powered Customer Advocacy Intelligence Platform.

  • Integration capabilities with different martech stacks like Emarsys, Klaviyo, etc.

  • Trusted by 500+ brands, including PUMA, Huel, BrandAlley, and others.


Products


Product Overview


Mention Me's offerings are centered around referral marketing and customer advocacy:

1. Customer Advocacy Intelligence Platform
  • Description: An AI-powered platform designed to identify, nurture, and activate customer advocates.

  • Key Features:

  • First-party referral data generation and usage.

  • Integration with existing martech stacks.

  • Personalised communications based on insights from advocacy data.


Key Features


  • Referral Engineering®: A method to systematically create and activate loyal brand fans.

  • Insightful Analytics: Measures referral impact, customer acquisition cost, CLTV, and generates advocacy data to inform marketing strategies.

  • Martech Integrations: Seamless connections with platforms such as Emarsys, Klaviyo, etc., to enhance marketing efficiency and performance.


Recent Developments


Recent Developments


1. Expansion:
  • Referral program expansion to 19 additional countries.

  • Significant growth in mailing list subscribers from 30,000 to 185,000.


New Products


  • No new product releases have been noted.


New Features


1. Smart Experiment:
  • Implemented machine-learning capabilities like Propensity to Refer® to automatically adjust targeting strategies and content engagement.


Partnerships


  • SAP: Collaboration for customer advocacy strategies.

  • Emarsys: Utilizing the integration capabilities to enhance performance.

  • Trustpilot: Part of the customer advocacy strategy to integrate reviews and community feedback.


Additional Cases and References


  • Huel: Implementation of a referral program that resulted in high engagement with 22% of customers referring friends, and a 12% increase in yearly referral revenue.

  • Db: Achieved a 5x ROI through integrating referral marketing into their existing customer data systems, leveraging AI-powered insights.

  • PUMA: Utilizing advocacy data gained insights into customer behavior, leading to a 6x ROI.




No further information available for fields: Founders and Founding Year, Number of Employees. If additional commentary or insights are required, please consider obtaining more comprehensive data from company resources or other research channels.