Mentionables Company Profile

Background

Overview

Founded in 2017, Mentionables is a direct-to-consumer lingerie brand headquartered in Lehi, Utah. The company offers a diverse range of lingerie products, including bras, bralettes, panties, chemises, teddies, camiknickers, babydolls, women's robes, pajamas, and rompers.

Mission and Vision

Mentionables aims to revolutionize the lingerie shopping experience by providing an enjoyable, guilt-free, and empowering environment. The brand emphasizes inclusivity and authenticity, featuring model-free photography to foster a sense of empowerment and connection among its customers.

Key Strategic Focus

Core Objectives

Model-Free Representation: By showcasing products without models, Mentionables promotes body positivity and allows customers to envision themselves in the lingerie.

Inclusive Sizing: The brand offers a wide range of sizes to cater to diverse body types, ensuring accessibility for all customers.

Community Engagement: Mentionables fosters a strong, inclusive community by normalizing discussions around topics often considered taboo, thereby creating a supportive environment for its audience.

Primary Markets

Operating primarily in the United States, Mentionables targets consumers seeking a unique and empowering lingerie shopping experience. The brand's focus on inclusivity and authenticity appeals to a broad demographic, including individuals who value body positivity and diverse representation.

Financials and Funding

Revenue

In the most recent six months, Mentionables has earned an estimated $7.2 million in sales revenue from its e-commerce business, with over 157,000 units sold.

Funding History

Specific details regarding Mentionables' funding history, including total funds raised and notable investors, are not publicly disclosed.

Product Development

Product Range

Mentionables offers a curated selection of 234 products, with an average price of $37.17. The product catalog includes:

Lingerie: Bras, bralettes, panties, chemises, teddies, camiknickers, babydolls.

Sleepwear: Women's robes, pajamas, rompers.

Best-Selling Products

Some of the top-performing products include:

Eyelash Lace Crotchless Teddy - Navy: Priced at $59.99, this item has achieved significant sales.

Eyelash Lace Crotchless Teddy - Pearl: Also priced at $59.99, this product is among the best-sellers.

Lacy Caged Crotchless Teddy - Misty Jade: Retailing at $44.95, this item has garnered substantial customer interest.

Technological Platform and Innovation

E-Commerce Platform

Mentionables operates on the Shopify platform, utilizing a suite of high-value applications to enhance the online shopping experience.

Proprietary Technologies

The brand's unique model-free photography approach sets it apart in the industry, allowing customers to focus solely on the products without the influence of traditional modeling.

Leadership Team

Key Executives

Emily Kelly: Founder and CEO of Mentionables, Emily has been instrumental in shaping the brand's vision and growth since its inception.

Natalie Rumbaugh: Serving as the Marketing Specialist, Natalie plays a crucial role in developing and executing marketing strategies.

Peyton Gregerson: As the Content Creation and Social Media Manager, Peyton oversees the brand's content strategy and social media presence.

Leadership Changes

As of the latest available information, there have been no significant recent changes or appointments within the company's leadership team.

Competitor Profile

Market Insights and Dynamics

The lingerie market is highly competitive, with numerous brands vying for consumer attention. Mentionables differentiates itself through its model-free approach and emphasis on inclusivity.

Competitor Analysis

Key competitors include:

LingerieDiva: Offers a wide range of lingerie products with a focus on affordability.

Yandy.com: Known for its extensive selection and frequent promotions.

Adore Me: Provides a subscription-based model with personalized lingerie selections.

These competitors primarily focus on traditional marketing and product presentation methods, contrasting with Mentionables' unique model-free approach.

Strategic Collaborations and Partnerships

Mentionables has engaged in philanthropic initiatives, such as hosting annual bra drives in partnership with organizations like Free the Girls, which supports survivors of human trafficking.

Operational Insights

Competitive Advantages

Model-Free Photography: This approach allows customers to focus on the products without the influence of traditional modeling, promoting body positivity.

Inclusive Sizing: Offering a wide range of sizes ensures accessibility for a diverse customer base.

Community Engagement: By fostering open discussions and a supportive environment, Mentionables builds strong customer loyalty.

Strategic Opportunities and Future Directions

Expansion Plans

Potential opportunities include expanding product lines, exploring international markets, and enhancing technological capabilities to further personalize the shopping experience.

Innovation Focus

Continued emphasis on inclusivity and authenticity, coupled with technological advancements, positions Mentionables to adapt to evolving consumer preferences and maintain a competitive edge.