Mercedes-Benz India - Comprehensive Analysis Report
Summary
Mercedes-Benz India Pvt. Ltd., a wholly-owned subsidiary of the German Mercedes-Benz Group, was founded in 1994. Headquartered in Chakan, Pune, Maharashtra, the company is involved in designing, manufacturing, importing, and selling passenger cars, commercial vehicles, and auto components. It offers vehicles with petrol and diesel engines, buses, parts, accessories, and related merchandise, and is known for pioneering the luxury car market in India.
1. Strategic Focus & Objectives
Core Objectives
Mercedes-Benz India focuses on designing, manufacturing, importing, and selling passenger cars, commercial vehicles, and auto components. The company provides a wide range of vehicles powered by petrol and diesel engines.
Specialization Areas
Mercedes-Benz India specializes in the luxury automotive sector, offering a range of high-end passenger vehicles and commercial vehicles.
Target Markets
Mercedes-Benz India targets the luxury vehicle market segment in India.
2. Financial Overview
Funding History
Mercedes-Benz India Private Limited is an unlisted private company with an authorized share capital of INR 1,250.00 cr and a total paid-up capital of INR 1,185.83 cr. Mercedes-Benz India's operating revenue range is Over INR 500 cr for the financial year ending on 31 March 2024.
3. Product Pipeline
Key Products/Services
Mercedes-Benz India offers a diverse range of products:
- Passenger Cars: Designs, manufactures, imports, and sells luxury passenger cars.
- Commercial Vehicles: Provides a range of commercial vehicles.
- Auto Components: Manufactures and supplies various auto components.
- Parts and Accessories: Offers parts and accessories for their vehicles.
4. Technology & Innovation
Technology Stack
Mercedes-Benz operates its largest research & development center outside of Germany in Bangalore, established in 1996. This center, along with the Pune R&D center, employs 2,000 engineers and IT specialists.
5. Leadership & Management
Executive Team
- Piyush Shailendra Arora: Board Member and Director.
- Roland Sebastian Folger: Board Member and Director.
- Amit Atre Govind: Board Member and Director.
- Manfred Ausweger: Board Member and Director.
- Stephan Andreas Kroel: Board Member and Director.
- Vyankatesh Vijay Kulkarni: Key Person.
- Santosh Gopal Iyer: Key Person.
- Emrah Ozer: Key Person.
6. Competitive Analysis
Major Competitors
Mercedes-Benz India competes with other luxury car manufacturers in the Indian market.
7. Market Analysis
Market Overview
Mercedes-Benz India has a network presence in 47 Indian cities.
8. Strategic Partnerships
Mercedes-Benz India is integrated into Mercedes-Benz's Global Production Network, with an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand, and Vietnam.
9. Operational Insights
Mercedes-Benz India operates a plant in Maharashtra spread across 100 acres, established in 2009, along with plants in Bangalore and Pune. The Maharashtra plant is recognized as a top CKD plant within Mercedes-Benz globally. An expanded production facility was opened in June 2015 with an investment of INR 2,200 crores, giving it the largest installed production capacity for any luxury carmaker in India.
10. Future Outlook
Strategic Roadmap
Mercedes-Benz India is positioned to leverage its production capabilities, R&D efforts, and established market presence to pursue future growth and expansion opportunities in the Indian luxury vehicle market.
