Company Research Report: Mercury Marine

Company Overview

• Name: Mercury Marine

• Mission: Mercury Marine is fueled by a passion for the water and aims to provide the most reliable and intuitive propulsion solutions, committed to being the best partner for stakeholders.

• Founded: No information is available

• Founders: No information is available

• Key People: No information is available

• Headquarters: Mercury Marine is a division of Brunswick Corporation.

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Mercury Marine is renowned for its outboard engines and marine propulsion systems, including high-performance products and outstanding customer service.

Products

• Avator 7.5e: An electric outboard that includes a promotional bonus of an additional 1kWh battery, enhancing range and runtime.

• FourStroke Outboards: Known for their light weight and high performance, designed to help users reach new destinations.

• Verado Outboards: Noted for intelligent power management features, these outboards automatically manage battery power.

• ProKicker Motors: Provide elite trolling performance, especially reliable in adverse weather conditions.

• SmartCraft® Technologies: Includes digital gauges, displays, controls, and connectivity solutions designed to enhance the boating experience.

• Digital Throttle & Shift System: These upgraded controls offer enhanced ergonomics and responsive performance.

• Warranty & Product Protection: Mercury offers world-class warranties and extended service contracts for coverage after the standard warranty expires.

Product Features

• SmartCraft Digital Gauges: Provide precise engine data and offer control access on a compact interface.

• SmartCraft Displays: Integrate engine performance data and controls on a compatible onboard display.

• Digital Control Systems: Facilitate smooth and precise handling both while driving and docking.

• Connectivity via Mercury Marine App: Transforms mobile devices into a hub for data monitoring and dealer connections.

Recent Developments

• Major Facility Expansion: Mercury Marine has broken ground on a significant expansion to its propeller manufacturing facility and is enhancing its diecast capabilities with a new $9 million expansion.

• Joystick Piloting Capabilities: Enhanced through a software update, allowing automatic adjustments against wind, waves, and current.

• Sustainability Achievements: Earned ninth consecutive Green Masters designation, with ambitious 2025 and 2030 sustainability targets.

• New Supply Agreement: Partnered with BRP to become the preferred outboard engine for Alumacraft, Manitou, and Telwater brands.

• Product Introductions: Released new Verado®, FourStroke, Pro XS®, and SeaPro® models with engines ranging from 175-300hp.

• Charitable Contributions: Exceeded a donation goal for the Fond du Lac County United Way.

Recent Promotions

• Get 7 Promotion: Offered extended warranty coverage and financial incentives to encourage purchases and repowering with Mercury outboards.

• Mercury Giveaway: Launched a promotion where participants could win a new Mercury outboard motor.

• Bonus Battery Promotion: With the purchase of an Avator 7.5e electric outboard, buyers receive an additional battery to double range and runtime.

Additional Information

• CSR and Sustainability: Mercury Marine is committed to sustainable practices in product development and manufacturing, emphasizing the use of resources in communities where their products are produced and used.

This report draws upon the latest available details regarding Mercury Marine's offerings and strategic developments. For further information or detailed inquiries, please refer to Mercury Marine's official communiqués or contact their marketing communication channels.