Company Market Research Report: Merit Beauty
1. Company Overview
Name:
Merit Beauty
Mission of the Company:
Merit Beautys is the antidote to the overwhelming world of beauty. They simplify what it takes to get ready by creating well-edited essentials that help you do more with less. They believe in creating impossible-to-mess-up products designed to meet the reality of daily routines.
When was the Company Founded and by Whom:
No information is available.
Key People in the Company:
No information is available.
Where is the Company Headquartered:
No information is available.
Number of Employees:
No information is available.
Revenue of the Company:
No information is available.
What is the Company Known For:
Merit is known for minimalist, vegan, cruelty-free, and EU-compliant makeup products that simplify beauty routines with high-quality, easy-to-use essentials.
2. Products
Products Offered and High-Level Descriptions:
Great Skin™ Moisturizer
A lightweight cream (50 ml) that preps skin for makeup, soothes the skin barrier, provides hydration, and makes skin feel firmer and elastic.
Key Features:
- Moisturizing: Provides deep hydration due to hyaluronic acid.
- Firms and Primes: Features the Great Skin™ Complex with peptides, spermidine, and barrier polysaccharides.
- Soothes: Contains oat extract and glycerin.
Great Skin™ Instant Glow Serum
A lightweight, bi-phase serum (50 ml) that hydrates and plumps skin for a healthy glow.
Key Features:
- Hydrating: 4 types of hyaluronic acid.
- Plumping: Caffeine-rich cacao seed extract and Japanese goldthread root.
- Brightening: Niacinamide for smoothing texture.
The Minimalist
A perfecting complexion stick intended to replace foundation and concealer.
Key Features:
- Buildable Coverage: Light-to-medium coverage that is breathable.
- Hydrating: Fatty acids condition skin and lock in moisture.
- Correcting: Sea daffodil extract reduces pigmentation and dark spots.
Five Minute Morning
Core collection of products for a complete routine in just five minutes.
Key Features:
- Essential Makeup: Includes The Minimalist, Flush Balm, Shade Slick, Brush No. 1, Day Glow, Clean Lash, and Brow 1980.
Brow 1990
A sheer gel pencil for filling and defining brows.
Key Features:
- Nourishing: Sunflower oil and safflower extract for hydration.
- Precision: Microfine pencil for creating soft strokes.
Clean Lash
Lengthening mascara that does not smudge and is easy to remove.
Key Features:
- No Clumping: Proprietary tubing technology.
- Conditioning: Fatty acids and olive oil esters.
- Easy Removal: Removes easily with warm water and cleanser.
Solo Shadow
A cream-to-powder eyeshadow for a soft-matte finish.
Key Features:
- Long-Wearing: Lasts up to 8 hours without creasing.
- Soothes: Chamomile and calendula extracts.
- Nourishing: Sunflower seed oil and peptides.
3. Recent Developments
Recent Developments:
No information is available.
New Products Launched:
- Great Skin™ Priming Moisturizer: A lightweight cream that preps, soothes, hydrates, and firms the skin.
New Features Added to Existing Products:
No information is available.
Any New Partnerships:
No information is available.
Conclusion
Merit Beauty is a modern minimalist brand dedicated to making high-quality, vegan, cruelty-free, and effective beauty products. Despite the lack of comprehensive company details and recent developments, Merit Beauty stands out in the crowded beauty market with its clean, accessible, and user-friendly products.
