Company Research Report: MessyWeekend

Company Overview

• Name: MessyWeekend

• Mission of the Company: MessyWeekend aims to provide high-quality luxury frames, sunglasses, and sports glasses at the best possible prices, challenging the traditional eyewear industry dominated by a few large players.

• Founded: 2018

• Founded By: No information is available

• Key People in the Company: No information is available

• Headquarters: Copenhagen, Denmark

• Number of Employees: No information is available

• Revenue of the Company: No information is available

• Company Known For: MessyWeekend is known for producing premium eyewear with uncompromising craftsmanship, focusing on affordability and sustainability through initiatives like their Clean Oceans program.

Products

• Sunglasses

• High-Level Description: MessyWeekend offers a wide range of sunglasses available for both men and women, including prescription options and blue light filtering lenses.

• Key Features: Crafted from high-quality materials, featuring UV400 protection, some models include polarized lenses, and frames are made from durable materials such as acetate and Swiss TR90.

• Blue Light Glasses

• High-Level Description: These glasses are designed to filter out harmful blue light emitted by digital screens.

• Key Features: Equipped with Nylon lenses that block 100% of blue light under 410nm and 45% on the 410nm-450nm spectrum. Available with standard or premium coatings for anti-reflection, anti-scratch, and water-repellent properties.

• Snow Goggles

• High-Level Description: Designed for winter sports, these goggles offer high-contrast lens technology.

• Key Features: Provide exceptional optical clarity and protection, suitable for sports enthusiasts.

• Accessories

• High-Level Description: A range of accessories to complement eyewear.

• Key Features: Include cases and cleaning kits made from sustainable materials.

Recent Developments

• New Product Launches: Introduction of various sunglasses collections such as "NEW DEPP" with multiple color variants like Champagne Green and Black Gradient Blue.

• New Features: Development of high-contrast lens technology for sports glasses and the ongoing innovation in the blue light glasses segment.

• Partnerships: Collaborations with brands such as EDWIN, Parlez, and Logan Paul’s MAV™ collection, which have helped expand MessyWeekend's reach and market presence.

Sustainability Initiatives

• Clean Oceans Program: MessyWeekend is committed to removing plastic waste from oceans, with every purchase contributing to this project. The company has already helped remove over 260 tonnes of plastic.

Production Practices

• Material Selection: Frames are made from high-quality acetate and Swiss TR90 for durability and flexibility. The lenses provide full UV protection.

• Ethical Manufacturing: MessyWeekend maintains strong relationships with suppliers in China, ensuring facilities meet ethical standards in terms of working conditions and waste management.

Expansion & Market Reach

• Global Presence: MessyWeekend products are available in over 35 markets worldwide, sold in more than 1,000 retailers including prestigious stores like Selfridges and Harvey Nichols. The company operates online stores in six countries and has physical outlets in Denmark and Georgia.

• Visitor Engagement: Their websites receive over 19 million visitors annually, highlighting their substantial digital reach.

Conclusion

MessyWeekend continues to challenge the eyewear industry by offering affordable luxury eyewear with a strong emphasis on sustainability and customer satisfaction. Their strategic partnerships, ethical production practices, and the Clean Oceans program demonstrate their commitment to both quality and environmental responsibility.