Metalcraft of Mayville Inc. - Comprehensive Analysis Report
Summary
Metalcraft of Mayville Inc. (MOM), established in 1922 and headquartered in Mayville, Wisconsin, is a premier manufacturer specializing in precision metal fabrication and custom manufacturing solutions. The company began as a die-sinking business, transforming into a metal-stamping operation, and has since grown into a critical supplier for Fortune 500 companies across a multitude of industries. Its core mission is built upon delivering superior service at competitive prices, fostering individual talent, and achieving profitable business growth. Metalcraft of Mayville is recognized for its unwavering commitment to quality, punctual delivery, and continuous process improvement, cementing its significant role in the industrial manufacturing sector.
1. Strategic Focus & Objectives
Core Objectives
Metalcraft of Mayville's primary objectives are centered on providing excellent service at a fair price, maximizing individual talents within its workforce, and profitably growing the business. These objectives underpin the company's long-term sustainability and strategic direction, focusing on customer value and internal development.
Specialization Areas
The company offers extensive pre- and post-fabrication services, including CAD/CAM engineering and design, Pro-E workstations, precision tooling, product assembly, machining, and conventional and powder painting. Its technical capabilities are robust, employing laser cutting, plasma and contour cutting, robotic and conventional welding, punch and turret pressing, press braking, shearing, and comprehensive quality inspection services. Through the Metalcraft Automation Group, it delivers pre-engineered automation systems like CNC machine tending (RoboTrex), robotic welding (RoboArc), robotic metal finishing, robotic milling, and robotic forming automation.
Target Markets
Metalcraft of Mayville targets a broad array of primary markets, including the construction, agriculture, military, material handling, industrial, mining, power generation, and commercial lawn care industries. Its divisions further specialize in:
Contract Manufacturing for Large OEMs: Tailored solutions for major original equipment manufacturers.
Scag Power Equipment: An established product line for commercial lawn care.
Metalcraft Automation Group: Automation solutions for internal use and external customers in the U.S. manufacturing industry.
Versatran Trucks: Industrial carriers, including non-CDL options like the 6T Retriever.
Metalcraft Plastics Group: Rotational plastic molding and value-added assembly services.
The company is also actively exploring innovation through partnerships in advanced battery technology.
2. Financial Overview
Funding History
Metalcraft of Mayville Inc. is a privately held company that has historically secured a total of $188 million in funding. Its annual revenues are estimated to range between $100 million and $1 billion, with another estimate placing annual revenue at $160 million. While specific details regarding recent funding rounds, key investors, or the exact utilization of capital are not publicly disclosed, the company's substantial financial capacity supports its high-value, scalable solutions and enables it to undertake large-scale supply contracts.
3. Product Pipeline
Key Products/Services
Scag Power Equipment: An industry-leading brand offering a comprehensive line of commercial lawn care equipment. This product line is a significant contributor within the commercial landscaping market.
Metalcraft Automation Group (MAG):
RoboTrex: Pre-engineered automation systems designed for CNC machine tending, capable of boosting productivity significantly for customers.
RoboArc: Robotic weld cells engineered to enhance production efficiency, safety, and weld quality.
RoboMill and RoboFinisher: Systems for robotic milling and metal finishing applications.
Robotic Forming Automation: Solutions for automated metal forming processes.
Versatran Trucks: Specializes in industrial carriers, including non-CDL options such as the 6T Retriever, catering to various material handling and transport needs.
Metalcraft Plastics Group: Provides rotational plastic molding services and value-added assembly, diversifying Metalcraft's material capabilities beyond metal.
4. Technology & Innovation
Technology Stack
Metalcraft of Mayville leverages a sophisticated technology stack that includes CAD/CAM engineering and design software, Pro-E workstations for product development, and internal business systems such as iCIMS, Loftware, and Minitab.
Proprietary Developments
A cornerstone of its innovation lies within the Metalcraft Automation Group, which develops and offers proprietary pre-engineered automation systems. These include:
RoboArc: Robotic weld cells designed to significantly increase production, enhance safety, and improve quality.
RoboTrex: Automation systems for CNC machine tending, which have demonstrated productivity boosts of up to 600% for some customers.
RoboMill and RoboFinisher: Specialized robotic systems for milling and metal finishing.
Scientific Methodologies
The company employs advanced engineering and design capabilities, utilizing CAD/CAM and Pro-E workstations for precise product development. Its manufacturing processes incorporate sophisticated techniques such as robotic and conventional welding, laser cutting, plasma, and contour cutting, reflecting a commitment to advanced production methods.
Technical Capabilities
Metalcraft of Mayville's commitment to quality is underscored by its ISO 9001:2015 registration and NADCAP certification. These certifications affirm the application of stringent quality management systems and high standards in metal fabrication, crucial for serving demanding industries.
5. Leadership & Management
Executive Team
Randy Gloede: President & CEO
Martin Gallun: CEO, Chairman of the Board
S. Scott Schaefer: Vice President of Finance & Controller
D. Diane Goodrich: Vice President of Human Resources
Tom Schraufnagel: VP OEM Sales, Vice President of OEM Sales
M. Mike Bemis: CFO
Maria K. Oldenburg: VP of OEM Engineering
Jennifer Krentz: Director of Human Resources
Recent Leadership Changes
In May 2018, Randy Gloede was appointed President and COO of Metalcraft of Mayville, a key leadership transition contributing to the company's operational and strategic direction.
6. Talent and Growth Indicators
Hiring Trends and Workforce
Metalcraft of Mayville maintains operations across seven facilities in southern Wisconsin, employing over 1,000 office and production staff. Other estimates suggest employee counts of 313, 378, or 750 personnel. The company has observed an 8% growth in its employee count over the past year. Current recruitment efforts are active, with open positions including Material Handlers, Welders, Production Helpers, Machine Product Trimmers, Robotic Weld Programmers, Powder Painters, Production Supervisors, Laser Operators, Assemblers, and professional roles such as Customer Service Analyst.
Company Growth Trajectory Indicators
The company demonstrates a clear growth trajectory through strategic acquisitions, including FJR Manufacturing (2018), Gamache Systems and Versatran Inc. (2019), and Robbins Manufacturing Inc. in Fall River (2021). These acquisitions have expanded manufacturing capacity and diversified product offerings.
Employee Sentiment and Culture Insights
Employee reviews highlight a professional yet relaxed work environment. Interns, in particular, commend the comprehensive exposure to various departments. The company offers a competitive benefits package, including paid training, health and dental insurance, access to a 24/7 health clinic, tuition reimbursement, professional development opportunities, and dedicated volunteer days, fostering a positive and supportive culture.
Company Size and Expansion Metrics
With over 1,000,000 square feet of manufacturing space spread across its seven facilities, Metalcraft of Mayville possesses substantial operational capacity, indicating significant scale and ongoing expansion capabilities.
7. Social Media Presence and Engagement
Metalcraft of Mayville leverages its social media presence, as indicated on its careers page, to highlight community engagement and internal events. The company actively uses platforms to celebrate employee milestones such as "Workiversaries," acknowledge achievements, and share other employee-centric content, focusing on showcasing company culture and career opportunities.
8. Recognition and Awards
Industry Recognition
Metalcraft of Mayville has earned several prestigious recognitions and certifications:
Quality Certifications: Achieved QS-9000 certification in 1998, ISO 9000 accreditation in 2006, and is currently ISO 9001:2015 registered for its quality management systems. It also holds NADCAP certification, signifying adherence to rigorous aerospace and defense industry standards.
Industry Awards:
Awarded the Bronze Certification from Caterpillar in 2010.
Received the Statement of Support Award in 2016 for its dedicated support of the National Guard and Reserve.
Recognized with the West Bend Chamber and City of West Bend Economic Development Catalyst of the Year award.
Community Engagement: Demonstrates commitment to community development by awarding student scholarships, including four $3,000 scholarships (renewable for up to four years) for the 2025-2026 academic year.
9. Competitive Analysis
Metalcraft of Mayville Inc. operates within a highly competitive sector of precision metal fabrication and manufacturing services. Key competitors include, but are not limited to:
Abrams Airborne Manufacturing
Orizon Aerostructures
O'Neal Manufacturing Services
TWB Company
Thai Summit America
Mayville Engineering Company (offering broad metal fabrication, tube bending, machining, welding, coating, and assembly services)
Merit Technologies Worldwide
Phillips Service Industries
Modineer Group
Kapco Metal Stamping
JOHNSON LEVEL & TOOL MFG.
U.S. BLADE MFG.
Some competitors, such as Benteler, exhibit significantly higher annual revenues, underscoring the dynamic nature of the market.
10. Market Analysis
Market Overview
Metalcraft of Mayville operates within the industrial machinery manufacturing sector, strategically serving both large Original Equipment Manufacturers (OEMs) and specialized niche markets, including landscaping equipment and industrial automation. The demand for precision metal fabrication is significantly influenced by the requirements of pivotal industries such as agriculture, construction, military, and power generation.
Growth Potential
The company's strategic expansion into automation solutions and specialized product lines, like commercial lawn care equipment and industrial carriers, positions it advantageously within key growth segments. The increasing adoption of automation across the manufacturing landscape further amplifies its potential for expansion.
Key Market Trends
Current market trends indicate a growing emphasis on advanced manufacturing techniques, automation integration, and supply chain optimization. Metalcraft of Mayville's focus on these areas aligns with broader industry shifts towards efficiency and technological advancement.
Market Challenges and Opportunities
Challenges in the market include intense competition and the need for continuous technological adaptation. However, significant opportunities arise from the increasing demand for specialized manufacturing solutions, the expansion of automation technologies in U.S. manufacturing, and the potential for leveraging strategic partnerships to capitalize on new technologies, such as advanced battery applications, to augment existing product lines and develop innovative solutions.
11. Strategic Partnerships
Metalcraft of Mayville has engaged in several strategic collaborations and acquisitions to bolster its market position and expand capabilities:
Acquisitions:
FJR Manufacturing (2018): Expanded manufacturing capacity.
Gamache Systems and Versatran Inc. (2019): Further boosted capacity and diversified product offerings, particularly for its Versatran truck brand.
Robbins Manufacturing Inc. in Fall River (2021): Continued to expand capacity and product offerings, reinforcing its market presence.
* Technology Partnerships: The company engages in strategic partnerships, including collaborations with American Battery Solutions and its own Scag Power Equipment division, indicating a focus on integrating advanced technologies and exploring new frontiers in its various product lines.
12. Operational Insights
Metalcraft of Mayville differentiates itself through comprehensive capabilities encompassing design, fabrication, and logistics, housed within over 1,000,000 square feet of manufacturing space across seven facilities. Its backward integration strategy, specifically through the Metalcraft Automation Group, offers significant internal advantages in process optimization and provides valuable automation solutions to other manufacturers, thereby enhancing productivity and quality
