MetaSense Marketing Company Profile

Background

Overview

MetaSense Marketing is a full-service digital marketing agency headquartered in Philadelphia, Pennsylvania, with additional offices in West Berlin, New Jersey, and Vadodara, India. Established in 1999, the company specializes in delivering comprehensive digital solutions, including web development, search engine optimization (SEO), social media marketing, and e-commerce services. MetaSense Marketing is renowned for its proprietary iMetaDex™ technology, a patented SEO tool designed to enhance website performance and search engine rankings.

Mission and Vision

Mission: To operate with integrity and honor the trust placed in the company by employees, clients, and patients, providing world-class service and consistently delivering the highest quality of care through safe and proven practices.

Vision: To be the benchmark for recruiting services in the healthcare industry, recognized for the integrity of its people, the ethics of its business practices, and the quality of its service.

Primary Area of Focus

MetaSense Marketing focuses on enhancing clients' online presence through tailored digital marketing strategies, aiming to drive measurable results and foster business growth. The company serves a diverse clientele, including small businesses, large corporations, and advertising agencies, offering customized solutions to meet various digital marketing needs.

Industry Significance

As a leader in digital marketing, MetaSense Marketing has been recognized for its innovative approach and commitment to client success. The company's inclusion in the Inc. 5000 list for multiple years underscores its rapid growth and impact in the industry.

Key Strategic Focus

Core Objectives

Client-Centric Approach: Developing and executing comprehensive digital marketing strategies tailored to each client's unique business goals.

Innovation: Continuously enhancing service offerings through proprietary technologies like iMetaDex™ to maintain a competitive edge.

Growth and Expansion: Expanding the client base and service offerings to include a wide range of industries and digital marketing services.

Specific Areas of Specialization

Search Engine Optimization (SEO): Improving website visibility and search engine rankings through on-page and off-page optimization techniques.

Pay-Per-Click (PPC) Advertising: Managing targeted advertising campaigns to drive traffic and conversions.

Website Design and Development: Creating responsive, user-friendly websites that align with clients' brand identities.

Social Media Marketing: Leveraging platforms like Facebook, Instagram, and Twitter to engage audiences and build brand awareness.

E-Commerce Solutions: Developing and optimizing online stores to enhance user experience and sales performance.

Key Technologies Utilized

iMetaDex™: A proprietary, patented SEO tool designed to enhance website schema markup recognition and improve search engine rankings.

Google Analytics: For tracking and analyzing website traffic and user behavior.

Bootstrap: A framework for developing responsive and mobile-first websites.

Google Tag Manager: For managing and deploying marketing tags without modifying code.

Primary Markets Targeted

MetaSense Marketing serves a diverse range of industries, including automotive, e-commerce, healthcare, and professional services, providing tailored digital marketing solutions to meet the unique needs of each sector.

Financials and Funding

Funding History

Specific details regarding MetaSense Marketing's funding history are not publicly disclosed. The company has achieved significant growth, as evidenced by its inclusion in the Inc. 5000 list for multiple years, indicating strong financial performance and market presence.

Recent Financial Milestones

Inc. 5000 Recognition: MetaSense Marketing was ranked No. 1724 on the Inc. 5000 list in 2017, reflecting a three-year sales growth of 226%.

Philadelphia100® Award: In December 2025, MetaSense Inc., the parent company of MetaSense Marketing, earned the Philadelphia100® Award for the fourth time, securing the 70th spot on the list of the fastest-growing companies in the Greater Philadelphia region.

Intended Utilization of Capital

While specific details on the utilization of capital are not publicly disclosed, the company's growth and expansion suggest investments in technology development, service diversification, and market expansion to enhance its digital marketing capabilities and client offerings.

Pipeline Development

Key Pipeline Candidates

MetaSense Marketing continues to develop and refine its proprietary iMetaDex™ technology, aiming to enhance its SEO services and provide clients with advanced tools for improving online visibility and search engine rankings.

Stages of Development

The iMetaDex™ tool has been patented, indicating that it is in the advanced stages of development and ready for deployment in client projects.

Target Conditions

The primary focus of iMetaDex™ is to improve website schema markup recognition, thereby enhancing search engine optimization and online visibility for clients across various industries.

Anticipated Milestones

The successful integration and deployment of iMetaDex™ in client projects are expected to lead to improved search engine rankings and increased client satisfaction, further solidifying MetaSense Marketing's position in the digital marketing industry.

Technological Platform and Innovation

Proprietary Technologies

iMetaDex™: A patented SEO tool developed by MetaSense Marketing to enhance website schema markup recognition and improve search engine rankings.

Significant Scientific Methods

Data-Driven Strategies: Utilizing analytics and performance data to inform decision-making and optimize digital marketing campaigns.

Advanced Coding Techniques: Implementing cutting-edge coding practices to develop responsive and efficient websites.

AI-Driven Capabilities

While specific AI-driven capabilities are not detailed, the development of iMetaDex™ suggests an integration of advanced algorithms and data analysis techniques to enhance SEO performance.

Leadership Team

Key Executives

Jatin V. Mehta, PhD, MBA: CEO of MetaSense Inc., the parent company of MetaSense Marketing. Dr. Mehta founded the company in 1999 and has been instrumental in its growth and success.

Professional Backgrounds

Dr. Jatin V. Mehta: With a background in Biomedical Engineering from the Indian Institute of Technology, Mumbai, and advanced degrees from the University of Massachusetts and the Wharton School of Business, Dr. Mehta has led MetaSense Inc. through significant growth and innovation.

Key Contributions

Leadership and Vision: Dr. Mehta's strategic direction has been pivotal in establishing MetaSense Marketing as a leader in digital marketing and in the development of proprietary technologies like iMetaDex™.

Competitor Profile

Market Insights and Dynamics

The digital marketing industry is characterized by rapid technological advancements and a growing emphasis on data-driven strategies. Companies are increasingly focusing on providing comprehensive solutions that integrate SEO, PPC, social media marketing, and e-commerce services to meet diverse client needs.

Competitor Analysis

KlientBoost: Specializes in pay-per-click marketing and landing page solutions, offering services that complement MetaSense Marketing's offerings.

SmartSites: A full-service digital agency providing website design, development, SEO, and PPC services, operating in a similar market segment.

DashClicks: Offers a SaaS platform for digital marketing agencies, integrating various marketing tools into a single platform, presenting a technological alternative to MetaSense Marketing's services.

Strategic Collaborations and Partnerships

MetaSense Marketing has established partnerships with various technology providers to enhance its service offerings, including collaborations with Google for advertising solutions and integrations with platforms like Facebook and Instagram for social media marketing.

Operational Insights

MetaSense Marketing differentiates itself through its proprietary iMetaDex™ technology, offering unique SEO capabilities that set it apart from competitors. The company's comprehensive service suite and client-centric approach contribute to its strong market position.