Market Research: Metro Atlanta Chamber and Competitor Profiling

Overview

Metro Atlanta Chamber (MAC) is a prominent organization serving the business community for over 165 years, located at [191 Peachtree Street N.E., Suite 3400, Atlanta, GA 30303](https://www.metroatlantachamber.com). The chamber represents businesses, colleges, universities, and nonprofits in a wide 29-county area. Its mission is to foster regional prosperity by driving economic growth, ensuring a favorable business climate, and positioning Atlanta as a globally recognized region.

Key Personnel

Katie Kirkpatrick - President & CEO

[LinkedIn](https://www.linkedin.com/in/katiekirkpatrick)
Focus: Workforce attraction and regional economic development through public policy initiatives.

Alex Gonzalez - Chief Innovation and Marketing Officer

[LinkedIn](https://www.linkedin.com/in/agonz)
Role: Leading innovative cultures and events like InnovATL2023 to position Atlanta as an entrepreneurial hub.

Dan Corso - President, Atlanta Sports Council

[Contact](mailto:asc@macoc.com)
Contribution: Central to securing major sports events for the region.

Doug Ray - Chief Financial Officer

[LinkedIn](https://www.linkedin.com/in/douglastray)
Experience: Over 35 years in financial management, overseeing MAC's financial co-operations.

Marshall Guest - Senior VP, Public Policy & Communications

[LinkedIn](https://www.linkedin.com/in/marshallguest)
Focus: Policy shaping for business climate enhancement and competitive standing of the region.

Recent Developments and Initiatives

Economic Development: Appointment of Kristi Brigman as Chief Economic Development Officer, aimed at boosting business retention and growth.

Diversity, Equity, and Inclusion (DEI) Efforts: Spearheaded by Michael Baptiste, actively enhancing diversity practices within member organizations.

Atlanta Growth Collective: Connects high-growth companies with resources and mentorship.

Investment and Economic Impact

Investment in Goodr: Participation in a $1.5M seed round for Goodr, supporting innovative startups.

Backed by ATL Initiative: Facilitated over $1 billion in investments, creating 3,600+ jobs in metro Atlanta.

Strategic Initiatives

Talent Attraction and Retention: Introducing the talent brand "Atlanta – Where You Belong" to maintain top talent.

Export Development: The Metro Export Challenge supports local companies in global expansion.

Competitor Profiling

Georgia Hispanic Chamber of Commerce

Established: 1984

Focus: Business formation, economic development, and civic engagement for Hispanic businesses.

Location: 270 Peachtree St. NW, Suite 2200, Atlanta, GA 30303

Contact: 404-929-9998, [info@ghcc.org](mailto:info@ghcc.org)

Website: [ghcc.org](https://www.ghcc.org)

Georgia Chamber of Commerce

Focus: Legislative advocacy, economic development, and supporting member businesses.

Key Areas: Workforce preparedness, rural prosperity, and the new Georgia economy.

Location: Atlanta, Georgia

Website: [gachamber.com](https://www.gachamber.com)

Denver Metro Chamber of Commerce

Established: 1867

Focus: Networking, business education, and advocacy for business-friendly policies.

Location: 1445 Market Street, Denver, CO 80202

Website: [denverchamber.org](https://denverchamber.org)

Detroit Regional Chamber

Focus: Economic development, policy advocacy, and member services.

Key Initiatives: MichAuto and educational talent strategy statewide.

Location: Detroit, Michigan

Website: [detroitchamber.com](https://www.detroitchamber.com)

South Fulton Chamber of Commerce

Focus: Business development through events, networking, and advocacy in South Fulton.

Contact: (770) 964-1984, [info@southfultonchamber.com](mailto:info@southfultonchamber.com)

Website: [southfultonchamber.com](https://southfultonchamber.com)

The Metro Atlanta Chamber operates in a competitive environment with several regional and national organizations. Each competitor offers distinct advantages in advocacy, business development, and member services. The MAC's unique emphasis on economic growth, talent acquisition, and export development deftly positions it against these competitors.