MetroTex Association of REALTORS® Market Research Report

Background

Overview

The MetroTex Association of REALTORS® (MetroTex) is a professional organization serving real estate professionals in the Dallas-Fort Worth metropolitan area. Established in 1917, it has grown to become one of the largest REALTOR® associations in the United States, representing nearly 40,000 members as of 2025.

Mission and Vision

MetroTex's mission is to empower REALTORS®, partners, and communities through innovative, inclusive, and member-focused real estate resources. The association envisions being the industry-leading platform that launches success for its members and the communities they serve.

Primary Area of Focus

MetroTex focuses on providing comprehensive support to real estate professionals, including training courses, market research, and access to multiple listing services (MLS). The association also emphasizes advocacy, professional development, and community engagement to enhance the real estate experience for both professionals and consumers.

Industry Significance

As one of the largest REALTOR® associations in the nation, MetroTex plays a pivotal role in shaping the real estate landscape in North Texas. Its extensive membership base and comprehensive services make it a significant entity in the real estate industry, influencing market trends, policy decisions, and professional standards.

Key Strategic Focus

Core Objectives

Advocacy: Strengthening legislative influence at local, state, and national levels to protect homeowner interests and promote the real estate profession.

Professional Development: Offering robust training, workshops, and certification opportunities to enhance the skills and knowledge of real estate professionals.

Member Services: Providing access to cutting-edge tools, technologies, and resources to support members in their business operations.

Specific Areas of Specialization

Multiple Listing Services (MLS): Offering comprehensive MLS platforms to facilitate property listings and transactions.

Market Research: Providing monthly and annual market reports supported by the Texas A&M Real Estate Research Center to keep members informed about market trends.

Professional Development: Delivering TREC-approved elective and mandatory continuing education courses, as well as opportunities to satisfy Code of Ethics and Fair Housing requirements.

Key Technologies Utilized

Member Portal: An upgraded platform that streamlines membership management and provides easy access to benefits.

MyMetroTex Campus: A centralized platform for members to register for courses, attend events, and stay updated with industry insights and news.

Primary Markets or Conditions Targeted

MetroTex primarily serves real estate professionals in the Dallas-Fort Worth metropolitan area, focusing on enhancing their business operations, professional development, and market knowledge.

Financials and Funding

Funding History

As a non-profit organization, MetroTex's funding primarily comes from membership dues, educational programs, and events. Specific details regarding total funds raised and recent funding rounds are not publicly disclosed.

Notable Investors

As a member-based association, MetroTex does not have external investors. Its financial resources are generated through member contributions and services offered.

Intended Utilization of Capital

MetroTex allocates its resources towards enhancing member services, developing educational programs, investing in technology infrastructure, and supporting advocacy efforts to benefit the real estate community.

Pipeline Development

Key Initiatives

New Headquarters: In December 2022, MetroTex moved into a new 42,000-square-foot headquarters in Irving, Texas, featuring event spaces, meeting rooms, and classrooms for professional development courses.

Merger with CCAR: In July 2025, MetroTex merged with the Collin County Area REALTORS® (CCAR), creating a unified association with nearly 40,000 members, enhancing advocacy, professional development, and member value.

Target Conditions

These initiatives aim to strengthen the association's infrastructure, expand its membership base, and improve services for real estate professionals in the North Texas region.

Relevant Timelines

New Headquarters: Completed and operational since December 2022.

Merger with CCAR: Approved by members in July 2025, with the merger becoming effective in September 2025.

Technological Platform and Innovation

Proprietary Technologies

Member Portal: An upgraded platform that streamlines membership management and provides easy access to benefits.

MyMetroTex Campus: A centralized platform for members to register for courses, attend events, and stay updated with industry insights and news.

Significant Scientific Methods

Market Research Reports: Providing monthly and annual market reports supported by the Texas A&M Real Estate Research Center to keep members informed about market trends.

AI-Driven Capabilities

FOREWARN Partnership: In November 2024, MetroTex partnered with FOREWARN to offer real-time information solutions for agent safety, allowing members to verify identities and search for criminal histories using just a phone number.

Leadership Team

Key Executives

Justin Landon: CEO of MetroTex, leading the association through significant growth and strategic initiatives, including the merger with CCAR.

Johnny Mowad: President of MetroTex, overseeing the association's operations and strategic direction.

Mary Leidy: CEO of CCAR, who played a pivotal role in the merger with MetroTex.

Leadership Changes

Merger with CCAR: In July 2025, MetroTex and CCAR members approved a merger, creating a unified association with nearly 40,000 members. Justin Landon continues as CEO of the merged organization.

Competitor Profile

Market Insights and Dynamics

The real estate association landscape in North Texas is competitive, with several organizations vying to provide services to real estate professionals. The merger between MetroTex and CCAR positions the unified association as the largest in the region, enhancing its influence and ability to serve its members effectively.

Competitor Analysis

Houston Association of REALTORS®: The largest REALTOR® association in Texas, with over 50,000 members.

San Antonio Board of REALTORS®: A significant association serving the San Antonio area.

Austin Board of REALTORS®: Serving the Austin metropolitan area.

Strategic Collaborations and Partnerships

FOREWARN Partnership: In November 2024, MetroTex partnered with FOREWARN to offer real-time information solutions for agent safety, enhancing member services.

Property Shield Partnership: In November 2024, MetroTex partnered with Property Shield to enhance the protection and integrity of real estate data for its members.

Operational Insights

The merger with CCAR has streamlined operations, reduced per-member costs, and expanded the association's reach, providing a competitive advantage in the North Texas real estate market.

Strategic Opportunities and Future Directions