M

Mgid

www.mgid.com link_icon

MGID Market Research Report



Company Overview



Name: MGID

Mission: To empower advertisers and publishers with technology, yielding outstanding advertising experiences for both product and consumer.

Founded: 2008

Founders: No information is available.

Key People:
  • Sergii Denysenko, Chief Executive Officer

  • Kenneth López Triquell, Vice President of Global Sales

  • Sergio Vives, Vice President of Publisher Business Development

  • Oleksii Borysov, Vice President of Product

  • Ievgen Nagorny, Chief Technical Officer

  • Nickolas Rekeda, Chief Marketing Officer

  • Alex Chaban, Head of Sales


Headquarters: Santa Monica, California, United States

Global Offices: 12 representative offices including locations in Ukraine, Brazil, India, Italy, Philippines, Spain, Thailand, Vietnam, and Singapore among others.

Number of Employees: 700+ employees

Revenue: No information is available.

Known For: MGID is known for introducing content discovery through native widgets and being a pioneer in various markets across the globe. They provide a platform that helps publishers monetize and nurture audiences as well as drive performance and awareness for brands.

Products



MGID offers a platform focused on native advertising and performance marketing.

  • Content Websites: Over 32,000 content websites

  • Campaigns Annually: Over 100,000 new campaigns annually

  • Unique Visitors Monthly: 850 million+

  • Content Recommendations Monthly: 185 billion+


Key Features:
  • OpenRTB compliant technology

  • Fully customizable and responsive ad formats

  • Transparency in placements and advertisements


Recent Developments



  • Strategic Partnerships:

  • Fast River became an exclusive partner for MGID, expanding its reach.

  • MGID formed a strategic alliance with ClickBank, enhancing market capabilities.

  • Partnership launched with Memorable to enable AI in pre-flight campaign assessments.


  • Leadership Expansion:

  • Appointments of Alex Distadio as Regional Head and Guillaume Cribier as Head of MGID’s new team, strengthening company leadership.


  • Awards:

  • Won Bronze Stevie® Award for Innovation in Technology Development in 2024.


  • Product Enhancements:

  • Launched a new dashboard for MGID Ads in February 2024 to streamline ad campaign execution.

  • Introduced AI-driven performance prediction tools for ad campaigns.


Locations and Key Offices



  • Ukraine: Borshchahivska Street‬, Kyiv

  • United States: 1149 Third Street, Santa Monica, CA

  • Singapore: MGID ASIA PTE. LTD., Prudential Tower, Singapore

  • Brazil: Av. Paulista, Sao Paulo

  • India (Multiple locations): Gurugram and Mumbai

  • Italy (Multiple locations): Milan and Rome

  • Philippines: Bonifacio Global City, Taguig

  • Spain: Explanada Street, Madrid

  • Thailand: Rama 9 Road, Bangkok

  • Vietnam: Sonatus Building, Ho Chi Minh City


Industry Recognition



MGID has been recognized with several industry accolades, highlighting its impact in advertising solutions and fraud prevention initiatives. Its approach is centered around creating high-quality creatives, blending human creativity with AI capabilities to ensure engaging and effective advertising experiences.

Conclusion



MGID continues to forefront innovative advertising solutions with a rich history of leading native advertising advancements. Despite fierce competition, MGID distinguishes itself with strategic partnerships, significant global reach, and robust product developments—securing its place as a key player in the ad tech industry.