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Mi Tienda De Arte

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Craftelier Company Research Report



Company Overview


  • Name: Craftelier

  • Mission: Craftelier embodies the spirit of fun, creativity, and freedom from conventional beauty standards to create an inclusive, imaginative environment. The company aims to bring creativity and artistic fulfillment to a broad audience through their diverse range of scrapbooking and crafting supplies.

  • Founded: The roots trace back to 1983 with the opening of a fine arts store in León's historical center, evolving into an online platform in 2011 known as mitiendadearte.com. It specialized in crafts and scrapbooking, which transformed into Craftelier in 2015 for the European market expansion.

  • Key People: Founded by Ana and Jose.

  • Headquarters: León, Spain

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Known For: Craftelier is widely recognized for its specialization in scrapbooking and crafting supplies. The brand acts as a hub for creativity, providing materials that cater to diverse creative pursuits.


Products


Overview:


Craftelier offers a wide array of crafting and scrapbooking products catering to different artistic needs and skill levels. The company offers tools, materials, and accessories vital for creative projects.

Featured Product: Mini Troqueladora Minty Cut


  • Description: The Minty Cut is a compact die-cutting machine, recent addition to Craftelier’s tools, designed for cutting and embossing.

  • Key Features:

  • Compact Size: Measures 20.5 x 9 x 12 cm, ideal for storage and portability.

  • Versatile Use: Compatible with most thin metal dies and embossing folders. Capable of cutting paper, card stock, vellum, EVA foam, and thin fabrics up to 1 mm.

  • User-Friendly: Operates through pressure with a simple hand crank and includes a suction base for stability during use.

  • Additional Accessories: Includes 3 plates for creating cutting/embossing "sandwiches."

  • Enhanced Durability and Functionality: Utilizes Mini Magic Mat accessories to preserve plates and increase functionality.


Recent Developments


  • New Products:

  • Minty Cut Introduction: The launch of the Minty Cut adds to the company’s range of crafting tools aimed at enhancing creative capabilities for users.

  • Features and Accessories:

  • The Minty Cut supports a range of Magic Mat accessories including:

  • Mini Magic Mat: Absorbs die cuts to prevent base plate damage.

  • Mini Magnetic Magic Mat: Holds dies in place without needing washi tape.

  • Silicone Embossing Mat: Enables embossing with dies.

  • Strategic Developments:

  • Transition from mitiendadearte.com to Craftelier in 2023 marks an important evolution, strengthening the brand’s identity and market position.


Further Information


For more information and specific details about additional products or corporate developments, interested parties are encouraged to contact Craftelier directly through provided communication channels such as:

  • Phone: (+34) 987 261 113

  • Email: info@craftelier.com


The company maintains an active presence on social media platforms which serves as an effective liaison for customer interaction and updates.