Miami Ad School Company Profile

Background

Overview

Miami Ad School, established in 1993 by Ron and Pippa Seichrist, is a private, for-profit institution specializing in creative education. With its headquarters in Miami, Florida, the school has expanded globally, offering programs in cities such as Atlanta, New York, San Francisco, Berlin, Buenos Aires, and more.

Mission and Vision

The school's mission is to equip students with real-world skills and experiences necessary for a successful career in the creative industry. By combining practical training from industry professionals with hands-on projects, Miami Ad School aims to prepare students to thrive in the ever-evolving world of creativity.

Industry Significance

Recognized as one of the world's leading institutions in advertising and design education, Miami Ad School has been honored multiple times as the Future Lions School of the Year at Cannes, more than any other school. Its graduates are known for securing positions in top agencies and companies worldwide, contributing significantly to the creative industry.

Key Strategic Focus

Core Objectives

• Real-World Training: Provide students with practical experience through collaborations with leading agencies and brands.

• Global Exposure: Offer opportunities for students to study and intern in various cities worldwide, enhancing their global perspective.

• Award-Winning Portfolio Development: Encourage students to participate in major creative competitions, building portfolios that stand out in the industry.

Areas of Specialization

Miami Ad School offers programs in:

• Art Direction

• Copywriting

• Design

• Photography & Video

• Digital Media & Social Strategy

• Strategic Planning

• Creative Direction

Key Technologies Utilized

The curriculum integrates the latest industry tools and technologies, including:

• Advanced design software

• Digital marketing platforms

• Social media analytics tools

• User experience (UX) design methodologies

Primary Markets Targeted

The school caters to aspiring creatives aiming for careers in:

• Advertising agencies

• Design firms

• Marketing departments

• Media companies

• Tech startups

Financials and Funding

Tuition and Fees

• Undergraduate Tuition (2024): $19,400

• Average Financial Aid Received: $2,869

Revenue

The school's revenue is estimated between $100 million to $250 million.

Pipeline Development

Program Offerings

Miami Ad School provides a range of programs tailored to different career paths:

• Portfolio Programs: Two-year courses in Art Direction, Copywriting, Design, and Photography & Video.

• Master's Programs: Offered in partnership with Florida International University, including Art Direction, Copywriting, Social Media Strategy, and Strategic Planning.

• Boot Camps: Intensive 10- to 12-week programs in Digital Media & Social Strategy, Strategic Planning, and Creative Direction.

Timelines and Milestones

• Portfolio Programs: Start four times a year (January, April, July, October) and last for eight quarters.

• Boot Camps: Offered periodically throughout the year, with specific start dates announced on the school's website.

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not publicly disclosed, Miami Ad School emphasizes hands-on training with industry-standard tools and platforms.

Significant Scientific Methods

The curriculum incorporates:

• Design thinking methodologies

• User-centered design principles

• Data-driven marketing strategies

• Emerging technologies in digital media

Leadership Team

Founders

• Ron Seichrist: Former creative director and co-founder.

• Pippa Seichrist: Former creative director and co-founder.

Key Instructors

The school boasts a roster of industry professionals serving as instructors, including:

• Fernando Machado: Chief Marketing Officer, Activision Blizzard.

• Belen Marquez: Global Associate Creative Director/Art Director, Facebook/WhatsApp.

• Carlos Roncajolo: Vice President, Experience Strategy, Zimmerman.

• Marcelo Perrone: Vice President Strategic Planning, Y&R.

• José Azanza Arias: Founder, IMMIGRANT.

• Clara Herrera Flikstein: Head of Marketing, Americas, Skyscanner.

Leadership Changes

In June 2019, Sabine Georg, a former Google manager, became the new Managing Director and sole shareholder of Miami Ad School Europe GmbH.

Competitor Profile

Market Insights and Dynamics

The creative education sector is highly competitive, with institutions striving to offer innovative programs that align with industry demands. The market emphasizes practical experience, global exposure, and strong industry connections.

Competitor Analysis

Key competitors include:

• New World School of the Arts: A public magnet high school and college in Miami offering programs in visual and performing arts.

• School for Advanced Studies: A public magnet high school in Miami providing advanced placement and dual enrollment courses.

These institutions offer specialized programs but may not provide the same level of global exposure and industry integration as Miami Ad School.

Strategic Collaborations and Partnerships

Miami Ad School has established partnerships with:

• Florida International University: Offering joint Master's programs.

• Furman University: Collaborating on educational initiatives.

• Global Agencies and Brands: Providing students with real-world projects and internship opportunities.

Operational Insights

Competitive Advantages

• Global Network: Campuses in multiple countries offer students diverse cultural experiences.

• Industry-Experienced Faculty: Instructors are active professionals, ensuring curriculum relevance.

• Award-Winning Portfolio Development: Students consistently win major industry awards, enhancing employability.

Strategic Opportunities and Future Directions

Expansion Plans

Continued growth into emerging markets and strengthening existing international partnerships.

Program Development

Introducing new courses that align with evolving industry trends, such as AI in design and advanced digital marketing strategies.

Technological Integration

Enhancing online learning platforms to provide flexible learning options for a global student base.

Contact Information

• Website: miamiadschool.com

• Social Media:

• Instagram: @miamiadschool

• Facebook: Miami Ad School

• Twitter: @miamiadschool

• LinkedIn: Miami Ad School

For specific inquiries, prospective students and partners are encouraged to visit the official website and contact the relevant department through the provided channels.