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Miami Grill

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Company Profile: Miami Grill



Overview


Miami Grill is a prominent fast-casual restaurant chain based in South Florida, known for its vibrant South Beach inspired brand concept. Established as Miami Subs, the company has evolved over the past 30 years, offering a diverse menu that includes wings, cheesesteaks, gyros, angus burgers, grilled Mahi Mahi, wraps, and a selection of beer and wine. The emphasis on freshly made, made-to-order meals along with availability for pickup, drive-thru, and delivery options highlights its dedication to customer convenience.

Leadership and Key Personnel


The leadership team of Miami Grill drives its strategic direction and growth. Richard Chwatt is the President and CEO, overseeing the company's expansion and diversification. Evan Friedman, as the Executive Vice President of Business Development & Sales, spearheads growth strategies across new territories. Melanie Satisky, the Chief Financial Officer, manages the financial health of the organization. Robin Cohen, as the Vice President of Marketing, leads the brand's promotional and engagement strategies.

Company Performance and Expansion


With an estimated annual revenue of approximately $32.5 million, Miami Grill has marked itself as a key player in the fast-casual dining sector. The company plans to open new locations in Las Vegas and within Walmart stores as part of its expansion strategy. A significant rebranding effort in 2014 transitioned from "Miami Subs" to "Miami Grill," reflecting its broadened menu offerings.

Franchise Opportunities


Miami Grill offers attractive franchising opportunities tailored to support varied investor profiles. The franchise model integrates innovative concepts like the "Express Double Drive Through," aiming for efficient operations and quicker returns on investment. Franchise fees are competitively set at $45,000 domestically and $55,000 internationally.

Reputation and Customer Engagement


Miami Grill actively engages its customer base through strong online presence and social media platforms like Instagram and LinkedIn, leveraging hashtags such as #MiamiGrill. The restaurant's association with celebrity co-owner Pitbull significantly bolsters its market visibility and customer appeal, although customer reviews highlight varied feedback on service aspects.

Market Positioning and Strategic Initiatives


Miami Grill's market positioning is reinforced by its dynamic menu aligning with health-conscious trends and authentic cultural flavors. It maintains competitiveness through continuous menu innovation and enhancements in service delivery models. Strategic growth and brand identity expansion are facilitated via targeted franchise development and partnerships.

Competitive Landscape


The fast-casual dining market is intensely competitive, with notable rivals such as The Cheesecake Factory, Burger King, Mitchells & Butlers, and KFC. These competitors possess larger market footprints and established customer bases. Miami Grill distinguishes itself through its cultural theme and varied menu offerings, catering to a broad audience.

Recent Developments


Miami Grill is committed to refining its operational efficiencies and enhancing customer experience to meet evolving market demands. Key initiatives focus on franchise expansion and aligning service offerings with the vibrant lifestyle synonymous with Miami’s culture.

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