MIC Food Group Company Profile

Background

Company Overview

Founded in 1987 as Mercadagro International Corporation by Alfredo Lardizabal Sr., MIC Food Group is a family-owned enterprise specializing in ready-to-use frozen tropical food products. The company pioneered the frozen plantain industry over 35 years ago with the introduction of prepared and frozen tostones. Today, MIC Food offers a diverse range of frozen, ready-to-heat and serve products, including sweet plantains, yuca (cassava), boniato, sweet potatoes, pineapple, and other tropical specialties. Headquartered in Miami, Florida, MIC Food operates GFSI-certified supply plants in Central and South America, ensuring consistent quality and supply.

Mission and Vision

MIC Food is committed to enhancing culinary experiences by providing high-quality, natural, and preservative-free tropical food products. The company aims to make authentic tropical dishes accessible and convenient for a diverse clientele, including restaurants, healthcare facilities, food manufacturers, and private label brands.

Key Strategic Focus

Core Objectives

• Product Innovation: Continuously expanding the product portfolio to include a variety of frozen tropical fruits and vegetables that cater to evolving consumer preferences.

• Quality Assurance: Maintaining high standards through GFSI-certified supply plants and a commitment to natural, preservative-free ingredients.

• Market Expansion: Strengthening presence in various sectors, including restaurants, healthcare, food manufacturing, and retail, by offering tailored solutions.

Primary Markets

MIC Food serves a diverse range of sectors:

• Restaurants & Catering: Providing ready-to-serve, chef-approved frozen products that ensure consistency and quality.

• Healthcare: Offering easy-to-prepare mashes designed to meet specific dietary and healthcare needs.

• Manufacturers: Supplying natural, versatile ingredients for meal and product development.

• Business & Industries: Enhancing institutional menus with globally-inspired, convenient frozen products suitable for large-scale operations.

• Deli: Diversifying retail offerings with natural, consistent, and versatile products.

• K-12 and Higher Education: Providing nutritious, globally-inspired products to inspire delightful dining experiences for students.

Financials and Funding

Revenue

As of April 2025, MIC Food Group's annual revenue is estimated at $3.8 million.

Funding History

Specific details regarding MIC Food Group's funding history are not publicly disclosed.

Product Portfolio

Key Products

• Sweet Plantain Slices: Ready-to-heat slices under the Big Banana® brand.

• Yuca (Cassava) Fries: Available in thin and steak cuts under the Tio Jorge® brand.

• Sweet Potato Fries: Offered in various cuts, including 3/8” straight cut and battered, under the United Flavors® brand.

• Tri-Color Sweet Potato Fries: A blend of different sweet potato varieties, providing a colorful and flavorful option.

• Sweet Potato Tots and Hash Brown Patties: Convenient, ready-to-heat options for diverse culinary applications.

Technological Platform and Innovation

Proprietary Technologies

MIC Food utilizes Individual Quick Freezing (IQF) technology to preserve the natural flavor, texture, and nutritional value of its products. This method ensures year-round availability and consistent quality.

Scientific Methodologies

The company employs advanced processing and packaging techniques to maintain product integrity and extend shelf life without the use of preservatives.

Leadership Team

Key Executives

• Alfredo Lardizabal Sr. – Founder and CEO.

• F. A. – Chief Executive Officer.

• C. L. O. – Chief Strategy Officer.

• F. R. – Chief Executive.

Competitor Profile

Market Insights and Dynamics

The frozen tropical food industry is experiencing growth due to increasing consumer demand for convenient, ethnic, and plant-based food options. The market is characterized by a focus on quality, authenticity, and innovation.

Competitor Analysis

Key competitors include:

• Goya Foods: Offers a wide range of Latin American food products, including frozen tropical items.

• Rich Products Corporation: Provides an extensive portfolio of frozen food products to foodservice operators and in-store bakeries.

• Dole Food Company: A major player in the fruit and vegetable industry, offering a variety of frozen products.

• Greenyard: Specializes in fresh and frozen fruits and vegetables, serving a global market.

• Taylor Farms: Focuses on fresh and prepared vegetables, including some frozen offerings.

Strategic Collaborations and Partnerships

MIC Food has established long-standing partnerships with major Hispanic-owned food companies in the U.S., contributing to its position as a leading importer of frozen plantain products. The company also collaborates with various sectors to provide tailored solutions, including private label and co-packing services.

Operational Insights

Competitive Advantages

• Vertical Integration: Control over sourcing, processing, and distribution ensures quality and consistency.

• Product Diversity: A broad range of tropical products caters to various market segments.

• Customization: Ability to offer private label and co-packing services tailored to client specifications.

Strategic Opportunities and Future Directions

Expansion Plans

MIC Food aims to expand its market presence by:

• Product Innovation: Developing new products to meet emerging consumer trends.

• Market Penetration: Strengthening relationships with existing clients and exploring new sectors.

• Sustainability Initiatives: Enhancing environmentally conscious practices throughout the supply chain.

Contact Information

• Website: micfood.com

• LinkedIn: MIC Food Group

• Headquarters: Miami, Florida, USA