Michael Hatcher & Associates, LLC

Background

Founded in 1986 by Michael L. Hatcher, Michael Hatcher & Associates, LLC has evolved from a modest operation with a pickup truck and two employees into a leading commercial landscape firm in the Mid-South. The company's mission is to deliver exceptional landscaping services that enhance the aesthetic and functional value of commercial properties. With a vision centered on operational excellence and customer satisfaction, the firm has become a significant player in the landscape industry, recognized for its comprehensive service offerings and commitment to quality.

Key Strategic Focus

Michael Hatcher & Associates specializes in commercial landscape installation, irrigation, and maintenance services. Their portfolio includes professional offices, medical facilities, retail centers, industrial developments, homeowners associations (HOAs), retirement communities, hotels, and multi-family developments. The company emphasizes a customer-centric approach, ensuring that each project aligns with the client's vision and the property's unique requirements. By integrating innovative landscaping techniques and sustainable practices, they aim to create environments that are both visually appealing and environmentally responsible.

Financials and Funding

As of 2022, Michael Hatcher & Associates reported a revenue of $22.5 million, marking a 4% increase from the previous year. This growth trajectory reflects the company's successful expansion strategies and its ability to secure and execute substantial contracts. Notably, the firm was ranked No. 125 on Landscape Management's 2023 List of Top 150 revenue-generating firms in the landscape industry, underscoring its financial stability and industry prominence.

Pipeline Development

In July 2024, Michael Hatcher & Associates expanded its commercial operations to Huntsville, Alabama, recognizing the region's rapid economic growth and the increasing demand for high-quality commercial landscaping services. This strategic move included hiring local talent and investing in the local economy to establish a strong presence in North Alabama.

Technological Platform and Innovation

The company has demonstrated a commitment to innovation through the development of a 22-acre Landscape Center, which includes a 10,000-square-foot office facility, display gardens, raised planters, and urban gardening opportunities. This center serves as both a showcase of the company's capabilities and an educational resource for the community, reflecting their dedication to sustainability and urban agriculture.

Leadership Team

Michael L. Hatcher, Founder and President

Established the company in 1986 and has been instrumental in its growth and strategic direction.

Russ Sneed, Chief Executive Officer

Oversees the company's operations and strategic initiatives, including recent expansions and acquisitions.

Leadership Changes

In March 2025, Michael Hatcher & Associates acquired certain assets of Grounds Control, a landscape provider in Huntsville, Alabama. As part of this acquisition, Frank Tortorigi Jr., the founder and president of Grounds Control, joined the company in an upper management role, bringing his extensive experience and local market knowledge to the team.

Competitor Profile

Market Insights and Dynamics

The commercial landscaping industry is experiencing steady growth, driven by increasing investments in commercial real estate and a heightened emphasis on sustainable and aesthetically pleasing outdoor spaces. Companies that offer comprehensive services and demonstrate adaptability to market trends are well-positioned to capitalize on these opportunities.

Competitor Analysis

Key competitors in the commercial landscaping sector include:

Dale Partners Architects P.A.

Reported revenue of $12.4 million with 48 employees.

JBHM Architecture

Reported revenue of $16.9 million with 58 employees.

Cooke Douglass Farr Lemons Architects & Engineers

Reported revenue of $15.4 million with 53 employees.

These firms offer a range of architectural and landscaping services, contributing to a competitive market landscape.

Strategic Collaborations and Partnerships

Michael Hatcher & Associates has engaged in strategic acquisitions to strengthen its market position:

Acquisition of Green King Spray Services (May 2021): This move expanded the company's Master Lawn division, enhancing its service offerings in lawn care fertilization and weed control.

Acquisition of Grounds Control Assets (March 2025): This acquisition expanded the company's footprint in North Alabama and integrated experienced local management into the team.

Operational Insights

The company's strategic expansions and acquisitions have bolstered its market position, particularly in the Mid-South and North Alabama regions. By integrating local talent and focusing on customer-centric services, Michael Hatcher & Associates differentiates itself through a combination of operational excellence, innovative practices, and a commitment to community engagement.

Strategic Opportunities and Future Directions

Looking ahead, Michael Hatcher & Associates is poised to leverage its established reputation and recent expansions to further penetrate the commercial landscaping market. Opportunities for growth include:

Geographic Expansion: Building upon the successful entry into the Huntsville market to explore additional regions with growing demand for commercial landscaping services.

Service Diversification: Enhancing service offerings to include advanced sustainable landscaping solutions and smart irrigation technologies.

Community Engagement: Continuing to invest in educational initiatives and community projects to strengthen brand presence and foster long-term client relationships.