Company Research Report: Miche Mix®
Company Overview
Name, Mission of the Company
- Name: Miche Mix®
- Mission: Miche Mix aims to bring the original Michelada experience, a traditional Mexican beer-based beverage, to consumers globally. Their focus is on preserving authenticity by using 100% Mexican spices and ingredients to create the most genuine Michelada mixers.
Founding Information
- Founded: No information is available
- Founders: No information is available
Key People
- No information is available
Headquarters
- Location: Monterrey, Mexico
Number of Employees
- No information is available
Revenue
- No information is available
What is the Company Known For
- Known For: Miche Mix is the first-ever company to bottle Micheladas and is recognized as the #1 Michelada mixer in Mexico with a presence in over 50,000 stores worldwide.
Products
Product Offerings
Miche Mix offers a variety of Michelada mixers inspired by traditional Mexican recipes. Their products are designed to be mixed with beer to create refreshing Micheladas.
High-Level Description and Key Features
6oz Bottle: Mexican Recipe
- Description: This small, convenient bottle contains a concentrated mix designed to make multiple Michelada drinks.
- Key Features:
- Made with real lime, Chile de Arbol, and seasoning spices
- The bottle makes 16 Michelada drinks
- Inspired by the original Michelada from the 1970s
32oz Eco-friendly Paper Cups (3 Flavors)
- Description: Larger mixers designed for sustainability, ideal for personal gatherings or commercial use.
- Flavors:
- Original Picante: A traditional spicy mix
- Salt and Lime: A tangy and zesty blend
- Spicy Tomato Mix: A blend that incorporates tomato for additional flavor richness
- Key Features:
- Eco-friendly packaging
- Each cup fits two regular-size beer cans
- Variety of flavors to suit different palates
Recent Developments
Product Launches and Partnerships
- New Products Launched:
- The introduction of 32oz eco-friendly paper cups in multiple flavors.
- New Features Added:
- No information is available
- New Partnerships:
- No information is available
Frequently Asked Questions
What is a Michelada?
Micheladas are a Mexican beer-based beverage known worldwide for their refreshing and tangy taste. Miche Mix aims to bring this classic drink to a wider audience.
Differences in Michelada Recipes
While most Micheladas in the United States are tomato-based, traditional Mexican Micheladas do not contain tomato. Miche Mix aims to showcase the authenticity of the original recipe.
Production Location
Miche Mix products are produced in Monterrey, Mexico, and the company has been expanding to new markets globally.
Allergen Information
The Mexican Recipe does not contain allergens.
Shelf Stability and Authentic Ingredients
Miche Mix uses real Mexican limes that have been dehydrated to maintain taste while ensuring shelf stability.
Alcohol Content
None of the Miche Mix products contain alcohol. They are mixers designed to be added to beer or other beverages.
Wholesale and Collaboration Options
- Miche Mix offers wholesale purchases and encourages collaboration proposals. For more information, interested parties can contact: hello@michemix.com
Contact Information
- Email: marketing@michemix.com
- Postal Address: Ave. Las Torres 800-1, Los Morales, 66440 San Nicolás de los Garza, N.L., Mexico
