Company Profile: Micro Center
Overview
Micro Center, a division of Micro Electronics, Inc., is a prominent American retailer focusing on computers and consumer electronics. Founded in 1979 by John Baker and Bill Bayne in Columbus, Ohio, the company is headquartered in Hilliard, Ohio. As of 2024, Micro Center operates 28 locations spanning 19 states in the United States.
Key Executive Team
- Richard M. Mershad: CEO & President. Mershad has been pivotal in the company's expansion since its early days. Email: [rmershad@microcenter.com](mailto:rmershad@microcenter.com).
- Peggy Wolfe: COO, overseeing the company's operational framework from Hilliard, Ohio.
- Brad Kramer: CFO and Co-COO, responsible for financial strategies and operational efficiencies, based in Columbus, Ohio.
Products and Services
Micro Center is renowned for its vast array of over 40,000 tech products, including computers, consumer electronics, and accessories. It is an approved Apple reseller and offers in-house technical support, including "Build Your Own PC" services and "Knowledge Bars". The innovative "18-minute pickup" service enhances customer convenience by offering rapid online-to-store transitions.
Recent Developments and Future Plans
Looking forward, Micro Center is expanding with a new store set to open in Santa Clara, California by 2025. The company is focusing on STEM products such as Arduino and Raspberry Pi to meet the demands of the DIY tech community. Emphasis on exceptional customer service and competitive employee compensation differentiates Micro Center from past market leaders like Fry's Electronics.
Financial Highlights
In 2015, Micro Center reported a revenue of $2.4 billion. The company employs approximately 2,750 staff members, providing comprehensive compensation and investing in significant training and development programs.
Public Profile and Community Engagement
Micro Center maintains an active presence on major social media platforms including Facebook, Instagram, Twitter, and YouTube. The company is highly regarded for its executive leadership and engages actively with tech enthusiasts through events and social media interactions.
Industry Standing
As one of the top consumer electronics retailers in the U.S., Micro Center was ranked 18th by Dealerscope in 2015 and is noted for its significant contributions to local schools through corporate philanthropy. Major competitors include Best Buy and Amazon.com, with Micro Center standing out for its specialized customer service and product diversity. It has raised $120 million in funding, indicating ongoing interest from investors as the company plans for strategic growth.
Technological and Digital Strategy
Micro Center has bolstered its digital presence by developing a comprehensive e-commerce platform, complemented by an online community for customer engagement. Digitally savvy shoppers can access detailed product information and comparisons, fostering brand loyalty and a sense of community.
Opportunities and Risks
Growth opportunities for Micro Center include digital transformation and diversification into tech segments like smart home devices and wearables, which could strengthen its market position. However, the competitive landscape remains challenging, with online giants like Amazon placing pressure on traditional retailers. Supply chain disruptions pose additional risks to product availability. Strategies such as bolstering supplier relationships and agile inventory management are essential to mitigate these risks.
With its strong foundation and focus on competitive advantages, Micro Center is well-positioned to navigate industry challenges and capitalize on emerging opportunities.
