Company Research Report: Micrologic Associates
Company Overview
- Name: Micrologic Associates
- Mission: Turning Ideas into Solutions.
- Founded: 1999, by Miguel Gonzalez, a former NYSE software engineer.
- Key People: No information is available.
- Headquarters: 28 Eastmans Rd, Parsippany, NJ 07054
- Number of Employees: No information is available.
- Revenue: No information is available.
- Known For: Providing integrated systems designed to optimize operations in the Car Wash and Quick Lube industries.
Products
WashAssist®
- Description: An enterprise software application that combines all sites into one solution for car wash operations.
- Key Features:
- Dashboard showing live data
- Comprehensive reporting
- Customer tracking and loyalty promotions
- Remote accessibility via mobile app
Pegasus Payment Kiosk®
- Description: A customer-friendly entry payment terminal.
- Key Features:
- 15” touch screen display
- Voice prompts and smart marketing
- Supports multiple payment options
- Built-in barcode scanner
CleanCarPass® RFID
- Description: An RFID system offering convenience through automated vehicle recognition and processing.
- Key Features:
- Tamper-resistant technology
- Supports Monthly Unlimited Wash programs
- Works with fleet accounts
LogicVision LPR
- Description: License Plate Recognition system for cost-effective customer identification.
- Key Features:
- Saves time and expense of RFID tags
- Enhanced marketing through customer data
- Decline Minimizer integration
LogicWash® Mobile Point of Sale
- Description: An extension POS system with a wireless greeter tablet.
- Key Features:
- Sunlight readable touch screen
- Built-in barcode and credit card reader
- Mobile sales and no transaction fee on gift cards
LogicWash® Visual Queue
- Description: Queue management system to improve efficiency.
- Key Features:
- Large display monitors
- Manages multiple lanes
- Slot tracking for monthly wash club customers
LogicWash Digital Menu Display
- Description: A digital menu for dynamic content engagement.
- Key Features:
- Weather-resistant display
- Customizable promotional content
- No monthly maintenance fee
LogicWash® Tunnel Controller
- Description: Advanced tunnel controller for car wash systems.
- Key Features:
- Modular design for easy expansion
- Anti-collision and energy saving features
- Remote configuration capabilities
LogicWash® Vacuums
- Description: Vacuum systems designed to build customer loyalty.
- Key Features:
- Flexibility in payment options
- Aesthetic enhancement to car wash sites
Oil Change: LogicLube
- Description: Comprehensive Quick Lube management software.
- Key Features:
- Customer tracking and reminders
- Provides recommended vehicle care information
Recent Developments
- New Products Launched: No specific new products highlighted.
- New Features Added: Integration of various systems with the Decline Minimizer technology to reduce churn, and enhancements in marketing and loyalty through RFID and LPR systems.
- Partnerships: Partnership with Welcomemat Wash Solutions to integrate marketing and POS technologies.
- Industry Events: Participated in the ICA’s Car Wash Show, demonstrating product advancements and engaging with industry professionals.
- In The News: Recognized in industry publications for growth and innovation in car wash systems.
Conclusion
Micrologic Associates continues to lead in car wash and quick lube management systems, offering a comprehensive suite of technology solutions for operational efficiency, customer loyalty, and revenue management. Their products are designed to enhance customer experience while streamlining business operations in the car wash industry.
