Mid-States Fitness Equipment

Background

Established in 1983, Mid-States Fitness Equipment has been a cornerstone in the health and fitness equipment industry for over four decades. Located in downtown Wichita, Kansas, the company boasts the largest fitness equipment showroom in the state, catering to both home and commercial applications. As the first specialty fitness equipment store in Kansas, Mid-States is committed to providing high-quality products and exceptional customer service to help clients achieve their fitness goals.

Key Strategic Focus

Mid-States Fitness Equipment specializes in offering a comprehensive range of fitness equipment, including treadmills, ellipticals, exercise bikes, home gyms, free weights, and fitness accessories. Their strategic focus is on delivering durable, high-quality equipment suitable for both residential and commercial use. By maintaining a vast selection, they cater to a diverse clientele, from beginners to seasoned athletes.

Financials and Funding

Mid-States Fitness Equipment operates as a privately held company with an estimated annual revenue of $1.2 million. The company employs approximately six individuals, reflecting its focused operational scale.

Leadership Team

Craig Bally: Owner and President, overseeing the company's strategic direction and operations.

Kyle Mayo: Key team member contributing to sales and customer service.

Debbie Miles: Integral part of the team, focusing on administrative and operational support.

Competitor Profile

Market Insights and Dynamics

The fitness equipment industry has experienced steady growth, with the U.S. gym and exercise equipment manufacturing sector reaching an estimated $3.6 billion in 2025. This growth is driven by increasing health consciousness and demand for home fitness solutions.

Competitor Analysis

Mid-States Fitness Equipment faces competition from both local and national retailers:

DICK'S Sporting Goods: A national chain offering a wide range of fitness equipment.

Scheels: A sporting goods store with a comprehensive selection of exercise equipment.

Home Fitness Exercise Equipment Co: A local competitor providing similar products and services.

Strategic Collaborations and Partnerships

Mid-States Fitness Equipment collaborates with leading fitness equipment manufacturers to offer a diverse and high-quality product range. These partnerships enable the company to provide customers with the latest innovations in fitness technology.

Operational Insights

By maintaining a large showroom and offering personalized customer service, Mid-States differentiates itself from larger, impersonal retailers. Their focus on quality products and expert advice positions them as a trusted resource in the Wichita fitness community.

Strategic Opportunities and Future Directions

To capitalize on the growing home fitness trend, Mid-States Fitness Equipment can expand its online presence and e-commerce capabilities. Additionally, offering virtual consultations and personalized equipment recommendations could enhance customer engagement and sales.