Mid-West Family Madison: Comprehensive Company Profile

Background

Mid-West Family Madison is a locally owned, full-service marketing agency based in Madison, Wisconsin. As part of the Mid-West Family of Companies, which operates in multiple markets across the Midwest, the Madison branch focuses on delivering tailored marketing solutions that foster strong connections between local businesses and their communities. The company's mission emphasizes client success, local ownership, community service, quality talent, and creative innovation.

Key Strategic Focus

Mid-West Family Madison specializes in a comprehensive range of marketing services, including:

Broadcast Radio Advertising: Operating eight radio stations in the Madison area, the company offers diverse programming to reach various audience segments.

Digital Marketing: Services encompass website development, search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising, and social media management.

Event Marketing: The company partners with local events and charities, enhancing brand visibility and community engagement.

Content Creation: Offering podcast production, video production, and influencer marketing to create compelling content that resonates with target audiences.

By integrating these services, Mid-West Family Madison aims to provide measurable marketing results, turning good local businesses into great local brands.

Financials and Funding

As of 2024, Mid-West Family of Companies reported an estimated annual revenue of $21 million, with approximately 84 employees. The company operates as a privately held entity, with no publicly disclosed funding rounds.

Technological Platform and Innovation

Mid-West Family Madison leverages a variety of proprietary technologies and methodologies to deliver effective marketing solutions:

Digital Advertising Platforms: Utilizing targeted display ads, geofencing, and enhanced email marketing to engage ideal customers and raise brand awareness.

Content Management Systems: Developing and managing websites with user-friendly interfaces and optimized performance.

Data Analytics Tools: Employing analytics to measure campaign performance and inform strategic decisions.

These technologies enable the company to offer customized, data-driven marketing strategies that align with client objectives.

Leadership Team

Mid-West Family Madison's leadership team comprises experienced professionals dedicated to driving the company's mission:

Tom Walker: Serving as Chairman of the Board, Walker provides strategic guidance and governance oversight.

Dave Doetsch: As Chief Operating and Revenue Officer, Doetsch oversees market sales and revenue development across the company's footprint.

Mike Paterson: In his role as Chief Financial Officer, Paterson manages the company's financial operations and strategies.

Kim DiGiovanni: Recently appointed as Market General Manager for Rockford, IL, DiGiovanni previously served as VP/Director of Sales in the market.

Leadership Changes

In February 2025, Mid-West Family Broadcasting announced significant leadership transitions:

Tom Walker: Transitioned from President to Chairman of the Board, focusing on strategic direction and governance.

Dave Doetsch: Promoted to Chief Operating and Revenue Officer, responsible for overseeing market sales and revenue development.

Mike Paterson: Elevated to Chief Financial Officer, managing financial operations and strategies.

Kim DiGiovanni: Advanced to Market General Manager for Rockford, IL, from her previous role as VP/Director of Sales.

These changes reflect the company's commitment to strengthening its leadership team and enhancing operational efficiency.

Competitor Profile

Market Insights and Dynamics

The marketing and advertising industry in Madison, Wisconsin, is characterized by a diverse range of agencies offering services from traditional advertising to digital marketing solutions. The market is competitive, with agencies striving to differentiate themselves through innovative strategies and comprehensive service offerings.

Competitor Analysis

Key competitors in the Madison area include:

Parr Interactive: Specializes in web design and social media marketing, focusing on creating engaging online experiences.

Matt Nelson Consulting: Offers marketing consulting services with an emphasis on strategic planning and execution.

No Ordinary Marketing: Provides a range of marketing services, including branding, digital marketing, and event promotion.

These competitors offer overlapping services, making differentiation through local expertise and comprehensive service integration crucial for Mid-West Family Madison.

Strategic Collaborations and Partnerships

Mid-West Family Madison actively engages in partnerships to enhance its market position and community involvement:

Local Events and Charities: Collaborates with events such as Taste of Madison, World Dairy Expo, and Concerts on the Square, as well as organizations like United Way of Dane County and Madison Children's Hospital.

Business Associations: Maintains memberships in local chambers of commerce, fostering relationships with other businesses and staying informed about community developments.

These collaborations strengthen the company's community ties.