Company Profile: MidFlorida Armored & ATM Services Inc.
Overview
MidFlorida Armored & ATM Services Inc. is a prominent entity in the armored transportation and security sector, operating extensively across Florida. Founded in 2001 by Danny Persaud, who holds the role of President and CEO, the company specializes in secure logistics and cash management solutions, marked by its strong values of trust, integrity, respect, and quality. The main office is located at 7600 Chancellor Dr, Tampa, Florida, 32809, United States.
For further details about their services and initiatives, visit their [website](https://midflaarmored.com/) and follow their updates through [LinkedIn](https://www.linkedin.com/company/midflorida-armored) and [Crunchbase](https://www.crunchbase.com/organization/midflorida-armored).
Leadership
The visionary leadership of Danny Persaud anchors the firm, bringing over 27 years of industry experience. His strategic guidance has been vital in establishing MidFlorida Armored as a key player in the market. Supporting him is Craig Rainey, the Vice President of Sales and Marketing, who drives the strategic growth of the company through his substantial expertise in the field. Elvin Solano, the Operations Manager, is instrumental in overseeing the day-to-day operations, ensuring efficiency and reliability.
Financials and Operations
Operating with a team size of 11-50 employees, MidFlorida Armored reported an estimated revenue range of $5 million to $10 million. The company has engaged in various funding rounds, raising less than $5 million, which supports its mission of secure service delivery. Their services consist of armored transport and ATM services, with a focus on cash logistics and asset protection.
Services and Industry Position
MidFlorida Armored offers a comprehensive suite of services that include:
- Armored Transportation: Ensuring the secure transit of cash and valuables for businesses.
- ATM Services: Providing maintenance and replenishment for ATM machines.
- Smart Safe Solutions: Facilitating secure cash handling for retail environments.
The company’s established contracts, such as with the Brevard County school district, underscore their market foothold. The rise of digital payments poses a challenge, but MidFlorida Armored’s focus on regional dominance within Florida's market and tailored offerings can facilitate superior service quality and customer loyalty.
Industry Context and Market
Despite the burgeoning preference for digital payment methods, the armored transportation services industry in the U.S. maintains a market size of $4.7 billion as of 2024. The company operates primarily within the traditional spectrum of cash-in-transit services, where brand recognition is pivotal for securing contracts.
Competition
MidFlorida Armored faces competition from industry giants like Brink's Co, Loomis AB, and GardaWorld Security Corp. These competitors leverage extensive networks and a comprehensive suite of services, posing significant market challenges.
Competitive Insights and Strategic Opportunities
MidFlorida Armored differentiates itself through a regional focus, dedicated to Florida-based businesses and customized security solutions. To enhance its competitive stance:
1. Regional Emphasis: Deepening ties with local establishments and focusing on businesses dependent on cash transactions.
2. Service Diversification: Expanding into digital cash management and security offerings to broaden revenue avenues.
3. Enhanced Market Positioning: Reinforcing brand recognition through reliability and secured operations.
4. Technological Integration: Adoption of digital payment solutions could establish MidFlorida Armored as a versatile leader in the regional market.
By harnessing these strategies, MidFlorida Armored has the potential to sustain its prominence and continue to grow despite the evolving industry dynamics.
