M

Mikmak

www.mikmak.com link_icon

Company Research Report: MikMak



Company Overview



  • Name: MikMak

  • Mission of the Company: Be the #1 Commerce Intelligence enabler that converts global consumers. MikMak aims to empower brands with commerce intelligence to enhance decision-making and drive growth by connecting with consumers through data and insights.

  • Founded: No information is available.

  • Founders: No information is available.

  • Key People:

  • Rachel Tipograph, Founder & CEO

  • Micah Kushner, President & CRO

  • Jose Rodriguez, Chief Financial Officer

  • Mahesh Nair, Chief Product & Technology Officer

  • Erin Kurland, SVP of Marketing

  • Jennifer Ley, SVP, Client Development

  • Sébastien Thiberge, SVP, Product & Integration

  • Chayanee Ubol, VP of People

  • Robin Wise, VP of Operations

  • Olivia Calabretta, Director of Strategic Client Initiatives

  • Julie Xu, General Counsel

  • Headquarters: 116 W Houston Street, Floor 2, New York, NY 10012, USA.

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • What is the company known for: Providing leading eCommerce enablement and analytics software for multichannel brands, helping them to convert global customers effectively.


Products



  • MikMak Commerce:

  • Description: Enables seamless commerce experiences across media, providing tools for product locator and omnichannel checkout anywhere, from social media to brand websites.

  • Key Features:

  • 7,000+ retailer integrations for global product discoverability.

  • Enables seamless paths to checkout across social and retail media, search, email, and more.

  • Proprietary insights to strengthen retailer partnerships.

  • Inventory management and compliance controls, specifically for alcohol brands.


  • MikMak Insights:

  • Description: Provides omnichannel analytics and insights to help brands measure sales impact and consumer behavior.

  • Key Features:

  • Closed-loop attribution to connect media investment to purchases.

  • Competitive benchmarking and performance optimization.

  • Custom report builder for bespoke insights.

  • First-party data insights to improve marketing effectiveness.


Recent Developments



  • New Product Features:

  • Introduction of the new MikMak Insights API for seamless integration with data solutions like Tableau, PowerBI, and Google Looker Studio, allowing holistic performance views and faster decision-making.

  • Enhancement of MikMak Commerce with headless commerce API and retailer allocation controls.


  • Partnerships:

  • Collaborated with TrackStreet to enhance brand profitability and protection through joint analytics and compliance solutions.

  • First integration with DoorDash for seamless online purchasing experiences across multiple campaigns and brand sites.


  • Other Developments:

  • Expanded product offerings to include custom compliance control features, enhancing adherence to specific industry regulations.

  • Increased focus on innovation with consistent platform updates to match evolving eCommerce needs.


This report highlights the dynamic offerings and developments at MikMak, emphasizing the company's commitment to providing an industry-leading eCommerce platform that caters to multichannel brands globally.