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Milano Ice Cream Private Limited

www.milanoicecream.com link_icon

Company: Milano Ice Cream Private Limited



Overview


Milano Ice Cream Private Limited is a privately held company incorporated on 22 September 2012. The company is headquartered in Kochi, Kerala, and operates in the Food and Beverage Manufacturing industry, specializing in the production of Italian Gelato. The company's website is [milanoicecream.com](http://www.milanoicecream.com/).

Financial Details


  • Authorized Share Capital: Rs. 3,000,000

  • Paid-up Capital: Rs. 2,264,000

  • Latest Balance Sheet Filed: 31 March 2023

  • Annual General Meeting (AGM): Last held on 30 September 2023


Company Structure


Milano Ice Cream Private Limited is an unlisted private company classified as a non-government company. It currently employs between 11 and 50 people.

Key Personnel


  • Giancarlo Segalini: Managing Director (appointed on 22 September 2012)

  • Sara Calderoni: Director (appointed on 22 September 2012)


Location


Registered Office:
39/4303, SEVIKA HALL PALLIMUKKU, M G ROAD P O, Kochi, Kerala 682016, IN.

Current Financial Liabilities


The company has active open charges totaling ₹1.68 crores, created on 14 December 2023.

Social Media Presence



  • Instagram: Milano Ice Cream, Bangalore (@milano_icecream_bangalore) with 5,819 followers


Business Activities


Milano Ice Cream Private Limited is involved in the manufacture of dairy products with a focus on Italian Gelato. The company markets itself as providing 100% fresh Italian Gelato and highlights its use of premium ingredients to ensure quality.

Key Products and Services


  • Ice Cream

  • Paper Cups

  • Kulfi Sticks

  • Ice Cream Cups

  • Packaging Boxes

  • Wafer Biscuits

  • Ice Cream Cones

  • Toffees


Similar Companies


  • Truffles Hospitality Pvt. Ltd. (Bengaluru, Karnataka)

  • Gelato Cream Milano® (Paris, Ile-De-France)

  • SMOOR Chocolates (Bengaluru, Karnataka)




Competitor Profiling for Milano Ice Cream Private Limited



Primary Competitors



Arun Ice Creams


  • Owner: Hatsun Agro Product

  • Foundation: 1970

  • Headquarters: Tamil Nadu, India

  • Key Points:

  • Arun started with ice candies and became the largest ice cream seller by volume in Tamil Nadu by 1985.

  • Expanded to Kerala and Andhra Pradesh by 1995, boasting over 700 outlets.

  • By 2020, the combined dairy and ice cream operations generated revenues exceeding ₹5000 crore.


Naturals Ice Cream


  • Founder: Raghunandan Srinivas Kamath

  • Foundation: 1984

  • Headquarters: Mumbai, India

  • Key Points:

  • Renowned for using real fruits in ice creams.

  • Began as a small eatery offering Pav Bhaji alongside ice cream.

  • Growth led to widespread recognition, and by 1994, the company opened several outlets, introducing unique thermocol packaging for wide distribution.

  • Currently, Naturals has a strong retail presence with over 130 outlets across India.


Camerry Ice Cream


  • Origins: Initiated by the Cousins Group in 1990.

  • Headquarters: Located primarily in Kerala.

  • Key Points:

  • Known for its natural and healthy ice cream offerings.

  • Rapid growth in the regional markets of Kerala, Tamil Nadu, and Karnataka.


Lazza Ice Creams


  • Founder: M.C. John

  • Foundation: 1972

  • Headquarters: Kerala, India

  • Key Points:

  • Initially founded by a retired senior bureaucrat.

  • Currently managed by Simon John.

  • Known for its extensive presence and innovative cold chain logistics, enhancing product freshness and distribution efficiency.


Milma (Kerala Cooperative Milk Marketing Federation)


  • Foundation: 1980

  • Headquarters: Thiruvananthapuram, Kerala, India

  • Key Points:

  • Operates as a state government cooperative society.

  • Significant presence in the production and marketing of dairy products, including ice creams.

  • Extensive network, leveraging cooperative societies to market a wide range of dairy goods.


Key Insights


  • Differentiation Opportunities:

  • Quality and Freshness: Emphasize the freshness and natural ingredients used in Milano's ice cream products to stand out against competitors like Camerry and Naturals.

  • Innovation in Product Offerings: Explore unique ice cream flavors and packaging innovations, following the lead of Naturals’ real fruit concept and Arun’s unique distribution techniques.


  • Market Positioning:

  • Local Market Strength: Strengthen the product availability and brand recognition in Kerala and neighboring states where competitors have significant market presence.

  • Brand Story: Leverage Milano's Italian heritage and unique incorporation story as a marketing tool to differentiate from regional competitors with strong local roots like Arun and Camerry.


Strategic Recommendations


  • Enhanced Distribution Channels: Develop robust logistics and cold chain systems similar to Lazza to ensure product freshness and broad distribution coverage.

  • Marketing Campaigns: Launch targeted marketing campaigns highlighting Milano's premium quality and unique Italian flavors to attract consumers who prefer high-quality, unconventional ice cream choices.

  • Partnerships and Expansion: Explore franchise models and partnerships to expand Milano’s footprint in new regions, taking cues from the successful regional expansions of Arun and Naturals.