Miles Partnership Company Profile

Background

Overview

Miles Partnership is a strategic marketing consultancy specializing exclusively in the travel and tourism sector. Established in 1954 and headquartered in Sarasota, Florida, the company collaborates with over 150 destinations, hospitality businesses, and other travel industry clients worldwide. Their mission is to enrich lives through travel by developing marketing and management strategies that amplify local experiences, boost visitation, improve community relations, and increase overall economic impact.

Core Values

The company's core values include being passionate, curious, impactful, open, and collaborative. These principles guide their approach to creating innovative solutions that elevate their partners and the industry.

Key Strategic Focus

Specialization

Miles Partnership focuses on destination marketing, digital marketing, print publishing, data management, mobile marketing, email marketing, and hospitality marketing. They work closely with state tourism offices, convention and visitors bureaus, hotels, and other organizations in the tourism industry to create forward-thinking online, mobile, email, and print content marketing solutions.

Technologies Utilized

The company employs a range of technologies, including Facebook Pixel for analytics, Figma for design, Microsoft Excel and PowerPoint for editors, Video.js for JavaScript libraries, Pardot and HubSpot for marketing automation, and YouTube for video players.

Financials and Funding

Revenue

As of June 2025, Miles Partnership's annual revenue is estimated to be between $100 million and $200 million.

Employee Data

The company employs approximately 500 individuals, with an 11% growth in employee count over the past year.

Leadership Team

Key Executives

David Burgess: CEO

Jay Salyers: Senior Vice President of Special Projects

C.A. Clark: Digital Marketing - Destination and Hospitality

David Laffitte: Director of Technology

These leaders bring extensive experience in marketing, technology, and strategic planning, contributing significantly to the company's growth and innovation.

Leadership Changes

In January 2023, Debbie Johnson joined Miles Partnership as Senior Vice President of Client Services, bringing a wealth of experience to the leadership team.

Competitor Profile

Market Insights and Dynamics

The travel and tourism marketing industry is highly competitive, with numerous agencies offering a range of services to destinations and hospitality businesses. The market is characterized by rapid technological advancements and evolving consumer behaviors, necessitating continuous innovation and adaptation.

Competitor Analysis

Key competitors include:

Madden Media: Specializes in advertising services for the travel industry.

MMGY Global: Offers comprehensive marketing solutions for travel and hospitality clients.

Simpleview: Provides software development services tailored to destination marketing organizations.

These companies focus on various aspects of travel and tourism marketing, leveraging different technologies and strategies to serve their clients.

Strategic Collaborations and Partnerships

Notable Partnerships

Visit California: Collaborated on a rural region-based digital optimization program aimed at improving the quality of California tourism content on major travel planning platforms.

Bermuda Tourism Authority: Teamed up to introduce the Navigator Learning Programme to enhance business visibility on Google and other major travel planning platforms.

Visit Macon: Partnered to conduct an audit of online business listings across multiple platforms.

Acquisitions

In June 2023, Miles Partnership acquired a majority stake in London-based travel communications and marketing specialist Black Diamond Limited, expanding their global reach and capabilities.

Operational Insights

Competitive Advantages

Miles Partnership's deep understanding of travelers and the products, messaging, and media that drive visitation sets them apart. Their commitment to innovation, sustainability, and long-term value for stakeholders positions them as a leader in the travel and tourism marketing industry.

Strategic Opportunities and Future Directions

Expansion and Innovation

The company's strategic roadmap includes expanding their global presence through acquisitions and partnerships, investing in emerging technologies to enhance their service offerings, and continuing to develop innovative marketing solutions that meet the evolving needs of the travel and tourism industry.