Milk & Honey PR Company Profile

Background

Milk & Honey PR is a dynamic, multi-award-winning public relations agency founded in 2017 by Kirsty Leighton. The agency is committed to amplifying the voices of purpose-driven brands, emphasizing ethical practices and sustainability. With a mission to "be seen, be heard, be good," Milk & Honey PR operates across various sectors, including finance, technology, consumer goods, healthcare, and non-profits.

Key Strategic Focus

The agency's strategic focus encompasses:

Corporate Reputation and Brand Management: Collaborating with both established brands and fast-growing startups to shape impactful narratives.

Strategic Positioning: Developing compelling messaging hierarchies and conducting thorough competitor analyses to strengthen brand positioning.

Digital Marketing: Offering comprehensive digital services, including paid strategies across social media platforms, community management, content generation, and lead funnel development.

Creative Idea Generation: Crafting innovative campaigns that effectively convey key messages and drive brand awareness.

Financials and Funding

As of June 2025, Milk & Honey PR reported annual revenues of approximately $15 million. The agency has demonstrated consistent growth, expanding its global footprint and investing in talent and infrastructure to enhance service offerings.

Technological Platform and Innovation

Milk & Honey PR distinguishes itself through:

Artificial Intelligence and Emerging Technologies: The agency's NU division ensures clients harness innovations like AI responsibly and effectively, partnering with specialist AI technology companies to create tailored solutions.

Digital Marketing Expertise: A dedicated team led by the Global Head of Digital offers services such as paid social media strategies, community management, digital content creation, and lead generation.

Leadership Team

Kirsty Leighton, Founder & Group CEO: With over 25 years of experience in corporate brand PR and communications, Kirsty established Milk & Honey PR to prioritize people, creativity, and ethical practices.

Becca Baker, Partner, Group Chief Financial Officer: A chartered accountant with over 15 years in the media and entertainment industry, Becca directs the agency's financial strategy and growth.

Paul Cohen, Partner, CEO North America: Bringing more than two decades of communications experience across three continents, Paul leads the North American operations from the New York office.

Manuel Hüttl, Partner, CEO Germany: A communications veteran with over 20 years of experience, Manuel heads the Munich office, focusing on innovative campaigns and client relations.

Meilin Wong, Partner, CEO Singapore: With a diverse career spanning over 25 years in communications and marketing, Meilin leads the Singapore office, emphasizing inclusive and equitable practices.

Leadership Changes

In 2021, Milk & Honey PR expanded to North America, appointing Paul Cohen as Partner and CEO North America to lead the New York office.

Competitor Profile

Market Insights and Dynamics

The public relations industry is experiencing significant growth, driven by the increasing need for brands to manage their reputations and engage with diverse audiences. The emphasis on digital transformation and ethical practices has reshaped the competitive landscape.

Competitor Analysis

Key competitors include:

Edelman: A global communications firm offering a wide range of services, including public relations, digital marketing, and advisory services.

Weber Shandwick: A leading global communications agency known for its integrated marketing solutions and creative campaigns.

Ketchum: A global PR firm specializing in brand marketing, corporate communications, and public affairs.

Strategic Collaborations and Partnerships

Milk & Honey PR has established significant collaborations to enhance its service offerings:

ESG Communications: The ImPACT division combines B Corp and ESG expertise to transform compliance obligations into powerful communication opportunities, partnering with ESG audit and regulatory compliance providers.

Podcast and Broadcast: Led by national media commentators and broadcasters, this division delivers comprehensive podcast services, from conceptualization to marketing.

Operational Insights

Milk & Honey PR's commitment to ethical practices and sustainability is exemplified by its B Corp certification, achieved in August 2019 with an overall B Impact Score of 154.2, significantly surpassing the median score for ordinary businesses.

Strategic Opportunities and Future Directions

The agency's strategic roadmap includes:

Geographical Expansion: Establishing offices in key global markets, including New York, Munich, and Singapore, to cater to a diverse client base.

Service Diversification: Enhancing offerings in AI and emerging technologies, ESG communications, and digital marketing to meet evolving client needs.