minden.ai is a Singapore-based technology venture established in 2020, dedicated to transforming brand-consumer interactions across Southeast Asia. Founded by Temasek in strategic partnership with DFI Retail Group and coalition partners including BreadTalk Group, DBS Bank, PAssion Card, Mandai Wildlife Group, Singtel, FoodPanda, GoJek, and Great Eastern, the company leverages artificial intelligence and machine learning to create personalized and rewarding consumer experiences. This approach aims to enhance engagement, foster loyalty, and drive growth for partner brands.
minden.ai's strategic focus centers on developing AI-driven solutions that enable brands to offer personalized interactions to consumers. By utilizing advanced machine learning algorithms, the company analyzes consumer behavior and preferences to deliver tailored experiences. A notable initiative is the yuu Rewards Club, a loyalty platform launched in Singapore that unites popular brands, providing consumers with a seamless way to earn rewards on everyday purchases.
As of February 2025, minden.ai's annual revenue is estimated to be between $10 million and $50 million. The company employs approximately 55 individuals across Asia and Europe, indicating a solid financial standing and a growing workforce.
minden.ai's technological platform is distinguished by its proprietary AI and machine learning capabilities, which analyze vast amounts of consumer data to generate actionable insights. This technology underpins the yuu Rewards Club, enabling personalized consumer engagement and fostering brand loyalty.
The leadership team at minden.ai includes:
- Chen Peng, Chief Executive Officer
- Y. H. L., Vice President of Partnerships
- G. W., Head of Legal & Compliance / Data Protection Officer
- C. K. Z., Acting Head of Product and Engineering
- L. C., Program Lead
These leaders bring diverse expertise to the company, driving its mission to redefine brand-consumer engagement.
minden.ai operates in the competitive landscape of brand intelligence and consumer engagement platforms. Key competitors include:
- Qualtrics Strategy & Research (formerly CoreXM): Offers comprehensive experience management solutions.
- Brandwatch Consumer Intelligence: Specializes in social media monitoring and analytics.
- Audiense: Provides audience segmentation and analysis tools.
These companies offer similar services, emphasizing the importance of innovation and strategic partnerships for minden.ai to maintain a competitive edge.
Strategic collaborations are central to minden.ai's operations. The company's partnerships with DFI Retail Group, BreadTalk Group, DBS Bank, PAssion Card, Mandai Wildlife Group, Singtel, FoodPanda, GoJek, and Great Eastern have been instrumental in launching the yuu Rewards Club. These alliances enhance market reach and provide a diverse range of consumer rewards.
minden.ai's strategic roadmap includes expanding the yuu Rewards Club and developing new AI-driven solutions to enhance brand-consumer interactions. By leveraging its technological expertise and strategic partnerships, the company aims to solidify its position as a leader in personalized consumer engagement across Southeast Asia.
