Company Research Report: Mindmatrix Inc.

Company Overview

Name: Mindmatrix Inc.

Mission of the company: Mindmatrix is dedicated to helping companies sell more efficiently and effectively through a fully unified platform that connects sales, marketing, alliances, and partner ecosystems.

Founded: 1998

Founder: No information is available.

Key People:

Harbinder Khera, CEO

Salvatore Patalano, Chief Revenue Officer (CRO)

Headquarters: 2425 Sidney Street, Pittsburgh, PA 15203

Number of Employees: 280+

Revenue: No information is available.

What the company is known for: Mindmatrix is recognized as a leader in sales ecosystem enablement, partner marketing, and multi-vendor solutions management. It is noted for its comprehensive and unified platform that merges PRM, channel marketing, sales enablement, and marketing automation.

Products

Bridge Platform

The Bridge Platform by Mindmatrix is a unified tool designed to engage and enable channel partners, alliances, and direct sales teams. It integrates capabilities for PRM software, partner marketing software, and direct sales enablement.

Key Features:

Sales Playbooks: Guides sales processes answering key sales questions, automapping sales assets to stages of the buyer's journey.

Marketing Playbooks: Aligns marketing efforts with the buyer's journey for impactful campaigns.

Asset Management: Offers storage, access, and tracking for marketing and sales assets, ensuring consistency and convenience.

Partner & Channel Manager Dashboards: Provides comprehensive insights into partner activities and health of the channel ecosystem.

Sales Automation & Enablement: Facilitates training, onboarding, guided selling, and multi-vendor collaboration.

Co-Marketing & Partner Engagement Tools: Supports TCM (Through Channel Marketing), co-branding, and automated deal registration.

Recent Developments

New Features and Enhancements

Opportunity Scoring and Recommendation: Uses historical data to forecast sales opportunities, improving accuracy and effectiveness.

Collaboration Enhancements: Added chat functionality for better communication within the platform.

Mobile Version Update: A faster, feature-rich mobile application for Android and iOS devices.

Key Personnel Movements

Salvatore Patalano's Appointment: Joined in February 2020 as CRO, bringing substantial channel transformation and marketing experience.

Platform Developments

Salesforce Community Add-ons: Integration with Salesforce Community to enhance channel engagement through 20+ new functions.

Feature Enhancements in 2020: Includes advanced solution selling capabilities and upgraded automation tools to support both channel and direct sales more robustly.

Partnerships and Events

Webinars and Conferences: Active participation in industry events, such as webinars with SiriusDecisions and hosting sessions at the Sales Enablement Soiree.

Channel Enablement Initiatives: Collaboration with companies like ESET and Perimeter 81 to power their respective partner portals, enhancing partner marketing through branded content and resources.

Conclusion

Mindmatrix Inc. stands as a formidable player in the realm of sales and marketing enablement, focusing heavily on empowering both direct and indirect sales through its robust platform. It leverages extensive features in PRM, co-marketing, sales enablement, and automation, catering to evolving customer journeys and partner ecosystems. Despite limited data on financial metrics, the strategic direction and integrations position Mindmatrix as an innovative firm with comprehensive solutions for a variety of clients worldwide.