Mindshow is a Los Angeles-based company specializing in real-time computer-generated (CG) animation technology. Founded in 2014, the company has developed a proprietary software platform that streamlines the creation of high-quality animated content. This platform has been utilized to produce content for prominent clients such as Mattel, Netflix, and Fremantle.
Company Overview
- Headquarters: Los Angeles, California, USA
- Founded: 2014
- CEO: Sharon Bordas
- CTO: Bibhash Biswas
- Employees: Approximately 57 as of 2022
Product and Services
Mindshow's real-time CG animation platform offers several key features:
- Real-time Collaboration: Enables creators, producers, and executives to collaborate in a virtual environment from script to final render.
- Performance Capture and Polish: Utilizes a unique motion capture pipeline and AI-driven face and voice technology to produce premium CG content efficiently.
- Real-time Virtual Camera Control and Editing: Provides integrated tools for quick iteration of shots, reducing the need for traditional storyboarding.
- Asset Optimization and Pipeline Integration: Facilitates the import of existing art and assets, allowing creators to enhance their productions and campaigns.
- Accessibility: Features streamlined performance capture equipment that supports remote collaboration, enabling work with teams globally.
Financial Performance
Mindshow has secured multiple funding rounds to support its growth:
- Total Funding: Over $25 million as of April 2021
- Latest Funding Round: $10 million raised in April 2021, led by SWaN & Legend Venture Partners, with participation from Sugar23.
Revenue estimates for Mindshow vary:
- Estimated annual revenue of $11.2 million, with revenue per employee at $153,000.
- Another source estimates annual revenue at $4.8 million.
Market Position and Competitors
Mindshow operates in the multimedia and design software industry, focusing on virtual reality and CG animation. Competitors include:
- Tvori: A venture capital-backed company specializing in virtual reality content creation tools.
- nDreams: A UK-based company focusing on virtual reality games and experiences.
- Aurasma: A London-based company offering augmented reality platform services.
- Flipside XR: A Canadian company providing virtual reality tools for content creation.
- EON Reality: A US-based company specializing in augmented and virtual reality solutions.
Recent Developments
In April 2021, Mindshow appointed Sharon Bordas as President and announced key hires, including Jason Reisig as Global Director of Animation, Michael McGahey as Head of Creative Development, and Grace Buehler as Chief of Staff. The company also raised $10 million to invest further in its CG animation technology and expand its content pipeline.
