Company Research Report: Mirakl
Company Overview
- Name: Mirakl
- Mission of the Company: Mirakl provides enterprises with a transformative way to drive significant growth and efficiency in their online business through the use of marketplace and dropship models.
- Founded and By Whom: Founded in 2012 by Philippe Corrot and Adrien Nussenbaum.
- Key People in the Company:
- Philippe Corrot, Co-founder & Co-CEO
- Adrien Nussenbaum, Co-founder & Co-CEO
- Tzipi Avioz, General Manager, APAC & Global Delivery
- Anne-Claire Baschet, Chief Data & Artificial Intelligence Officer
- Isabelle Bénard, Chief Product Officer
- Marie Best, SVP Finance
- Art Boyd, SVP, Growth Partnerships
- Thomas Fillaud, Chief Security Officer
- Octavie Gosselin, VP, Mirakl Ads
- Shahadat Hasan, Chief Strategy Officer
- Alex Hase, Chief Revenue Officer, Americas
- Laure Le Gall, Chief Revenue Officer, EMEA
- Nagi Letaifa, Chief Technology Officer
- Sophie Marchessou, Chief Customer Officer
- Juliette Pichard, SVP, Sales Acceleration
- Amélie Richardson, Chief People Officer
- Kyohei Sato, Representative Director and Country Manager, Japan
- Marc Teulières, General Manager, B2B
- Hugo Weber, VP, Corporate Affairs & Impact
- Headquartered: Paris, France and Boston, USA.
- Number of Employees: No information is available.
- Revenue of the Company: No information is available.
- What is the Company Known For: Mirakl is the global leader in eCommerce platform business innovation and is chosen by leading enterprises worldwide to manage their third-party marketplace and dropship business.
Products
Mirakl Platform
- Description: The leading marketplace and dropship platform.
- Key Features:
- Scalable for both marketplace and dropship models.
- API-first, event-driven architecture ensuring high integration and flexibility.
- Microservices and cloud-native availability for high scalability and reliability.
Mirakl Ads
- Description: A retail media solution optimized for eCommerce and marketplaces.
- Key Features:
- Sponsored ads catered to both first-party and marketplace assortment.
- AI-based relevance to ensure the most relevant ads are shown.
- Real-time bidding engine and variety of ad formats.
Mirakl Connect
- Description: A powerful network of marketplace sellers and partners.
- Key Features:
- Easy connection to thousands of sellers and partners.
- Fast seller onboarding and integration.
- Tools to manage seller performance and support growth.
Mirakl Catalog Platform
- Description: Streamlined supplier catalog onboarding.
- Key Features:
- AI-powered data mapping and business rules automation.
- High data accuracy and quality assurance.
- Flexible catalog integration methods including API, FTP, XML, and CSV.
Mirakl Connect for Sellers
- Description: A simple and scalable way to sell across hundreds of marketplaces.
- Key Features:
- Easy onboarding to multiple marketplaces.
- Automated product data mapping across channels.
- Centralized customer care and fulfillment management.
Mirakl Payout
- Description: The global payout solution for marketplaces.
- Key Features:
- Easy onboarding and KYC processes.
- Multi-currency and seller-preferred payment options.
- Secure and compliant global payout management.
Recent Developments
New Product Launches and Enhancements
- Mirakl Ads: Introduced as a retail-first media solution, optimized for marketplaces and dropship environments.
- Mirakl Payout: Launched to streamline global payout processes for marketplaces, ensuring seamless integration and secure transactions.
- AMI (Artificial Mirakl Intelligence): Incorporation of AI across all products to enhance features such as catalog onboarding, customer care ticket resolution, and advertising performance.
New Features
- AI-Powered Onboarding: Automate supplier catalog onboarding, enhancing data accuracy and reducing manual effort.
- Real-time Catalog Integration: Continuous improvement in catalog data accuracy using AI for mapping and integration.
- Customer Care Optimization: AMI enhancing customer care by reducing incident resolution time by 90%.
Partnerships and Collaborations
- Technology Partners: Includes integration with Adobe Commerce, SAP Commerce Cloud, Salesforce Commerce Cloud, and Oracle, among others.
- Seller and Ecosystem Growth: Expanded seller base and onboarding facilitation through the Mirakl Connect network, growing average total sales per active seller by 20.2%.
Mirakl continues to focus on innovation and growth within the eCommerce and digital marketplace industry, with industry-leading technology and a strong ecosystem of partners and sellers.