Company Research Report: Mirakl



Company Overview


  • Name: Mirakl

  • Mission of the Company: Mirakl provides enterprises with a transformative way to drive significant growth and efficiency in their online business through the use of marketplace and dropship models.

  • Founded and By Whom: Founded in 2012 by Philippe Corrot and Adrien Nussenbaum.

  • Key People in the Company:

  • Philippe Corrot, Co-founder & Co-CEO

  • Adrien Nussenbaum, Co-founder & Co-CEO

  • Tzipi Avioz, General Manager, APAC & Global Delivery

  • Anne-Claire Baschet, Chief Data & Artificial Intelligence Officer

  • Isabelle Bénard, Chief Product Officer

  • Marie Best, SVP Finance

  • Art Boyd, SVP, Growth Partnerships

  • Thomas Fillaud, Chief Security Officer

  • Octavie Gosselin, VP, Mirakl Ads

  • Shahadat Hasan, Chief Strategy Officer

  • Alex Hase, Chief Revenue Officer, Americas

  • Laure Le Gall, Chief Revenue Officer, EMEA

  • Nagi Letaifa, Chief Technology Officer

  • Sophie Marchessou, Chief Customer Officer

  • Juliette Pichard, SVP, Sales Acceleration

  • Amélie Richardson, Chief People Officer

  • Kyohei Sato, Representative Director and Country Manager, Japan

  • Marc Teulières, General Manager, B2B

  • Hugo Weber, VP, Corporate Affairs & Impact

  • Headquartered: Paris, France and Boston, USA.

  • Number of Employees: No information is available.

  • Revenue of the Company: No information is available.

  • What is the Company Known For: Mirakl is the global leader in eCommerce platform business innovation and is chosen by leading enterprises worldwide to manage their third-party marketplace and dropship business.


Products


Mirakl Platform


  • Description: The leading marketplace and dropship platform.

  • Key Features:

  • Scalable for both marketplace and dropship models.

  • API-first, event-driven architecture ensuring high integration and flexibility.

  • Microservices and cloud-native availability for high scalability and reliability.


Mirakl Ads


  • Description: A retail media solution optimized for eCommerce and marketplaces.

  • Key Features:

  • Sponsored ads catered to both first-party and marketplace assortment.

  • AI-based relevance to ensure the most relevant ads are shown.

  • Real-time bidding engine and variety of ad formats.


Mirakl Connect


  • Description: A powerful network of marketplace sellers and partners.

  • Key Features:

  • Easy connection to thousands of sellers and partners.

  • Fast seller onboarding and integration.

  • Tools to manage seller performance and support growth.


Mirakl Catalog Platform


  • Description: Streamlined supplier catalog onboarding.

  • Key Features:

  • AI-powered data mapping and business rules automation.

  • High data accuracy and quality assurance.

  • Flexible catalog integration methods including API, FTP, XML, and CSV.


Mirakl Connect for Sellers


  • Description: A simple and scalable way to sell across hundreds of marketplaces.

  • Key Features:

  • Easy onboarding to multiple marketplaces.

  • Automated product data mapping across channels.

  • Centralized customer care and fulfillment management.


Mirakl Payout


  • Description: The global payout solution for marketplaces.

  • Key Features:

  • Easy onboarding and KYC processes.

  • Multi-currency and seller-preferred payment options.

  • Secure and compliant global payout management.


Recent Developments


New Product Launches and Enhancements


  • Mirakl Ads: Introduced as a retail-first media solution, optimized for marketplaces and dropship environments.

  • Mirakl Payout: Launched to streamline global payout processes for marketplaces, ensuring seamless integration and secure transactions.

  • AMI (Artificial Mirakl Intelligence): Incorporation of AI across all products to enhance features such as catalog onboarding, customer care ticket resolution, and advertising performance.


New Features


  • AI-Powered Onboarding: Automate supplier catalog onboarding, enhancing data accuracy and reducing manual effort.

  • Real-time Catalog Integration: Continuous improvement in catalog data accuracy using AI for mapping and integration.

  • Customer Care Optimization: AMI enhancing customer care by reducing incident resolution time by 90%.


Partnerships and Collaborations


  • Technology Partners: Includes integration with Adobe Commerce, SAP Commerce Cloud, Salesforce Commerce Cloud, and Oracle, among others.

  • Seller and Ecosystem Growth: Expanded seller base and onboarding facilitation through the Mirakl Connect network, growing average total sales per active seller by 20.2%.


Mirakl continues to focus on innovation and growth within the eCommerce and digital marketplace industry, with industry-leading technology and a strong ecosystem of partners and sellers.