Mitolo Family Farms Market Research Report

Company Overview

Name:

Mitolo Family Farms

Mission of the Company:

There is no greater joy than when a family gathers, and nothing brings a family together like food. This understanding drives the Mitolo family's passion for bringing quality produce to the tables of Australian families for over half a century.

Founded:

No information is available

Founders:

No information is available

Key People:

• Frank Mitolo, Managing Director

Headquarters:

The Mitolo Group, 1304 Angle Vale Road (PO Box 520), Virginia, SA 5120, Australia

Number of Employees:

Over 800 employees on their farms, in their factory, and offices.

Revenue:

No information is available

Known For:

Mitolo Family Farms is known for its innovation and quality produce, particularly focusing on potatoes. They are recognized for pioneering products like the low-GI potato and their substantial contributions to the global potato industry.

Products

Low Carb Potatoes

• Description: Potatoes designed to have lower carbohydrate content but still full of flavor, suitable for salads, mashing, roasting, and wedges.

• Key Features:

• Glycemic Index: 61 (25% lower than common varieties)

• Non-GMO, bred using traditional cross-pollination methods

• Available in 1.5kg bags at independent supermarkets

Mashing Potatoes

• Description: Potatoes that are ideal for creating creamy, fluffy mashed potatoes, rich in dietary fiber.

• Key Features:

• Essential for a balanced diet, high in dietary fiber

• Available in 1.5kg bags from participating Foodland, IGA, Drakes, and Greengrocers stores

Chipping Potatoes

• Description: Premium variety designed for making perfect home-cooked chips, enriched with vitamins C and B6.

• Key Features:

• Available in 2.25kg and 1.5kg bags

• Exclusive distribution through Coles, Foodland, IGA, Drakes, and Greengrocers

Georgina Potatoes

• Description: High-quality, premium potato with golden skin and buttery yellow flesh, suitable for roasting and mashing.

• Key Features:

• Available at Woolworths stores (excluding WA & TAS)

Gourmandine Potatoes

• Description: Premium potato with a smooth, waxy texture, long oval shape, and unique nut-like flavor.

• Key Features:

• Packaged in kerbside recyclable paper bags

• Available at Coles Supermarkets from late March to mid-August

Scorpion Wholesale Potatoes & Onions

• Description: Premium potatoes and onions available in large quantities for wholesale.

• Key Features:

• Potatoes in 15kg cartons or 20kg bags

• Onions in 10 and 20kg bags

Comit Farm Wholesale Potatoes

• Description: The longest-standing brand in the Mitolo range, available both brushed and washed.

• Key Features:

• Available in various bag sizes: 1, 2, 2.5, 5, and 10kg

Little Tractor Potatoes & Onions

• Description: Tribute range to Bruno Mitolo's first harvest, offering flavorful potatoes and onions.

• Key Features:

• Brushed and washed potatoes, available in multiple sizes

• Distributed through Coles, Costco, and independent retailers or greengrocers

Blackjack Wholesale Onions

• Description: High-quality onions available for wholesale.

• Key Features:

• Available in 10 and 15kg cartons or 20kg bags

Recent Developments

New Products Launched:

• Introduction of Low Carb Potatoes, Chipping Potatoes, Georgina Potatoes, and Gourmandine Potatoes.

New Features Added to Existing Products:

No information is available

New Partnerships:

• Partnership with Foodbank Australia, contributing 2,143,400 meals to people in need in 2023.

• Collaboration with Settlement Services International and sponsorship pathways for Working Holiday Makers, fostering community support and engagement.

• Engaging with refugee communities, offering job opportunities and support programs for integration into the workforce.

Awards and Recognitions:

• World Potato Congress Award: Recognized for contributions to the global potato industry, marking the first time an Australian grower has been honored at this event.

• Woolworths Trade Partner of the Year Awards 2023: Won the Fruit & Vegetable Trade Partner of the Year and the overall Trade Partner of the Year Award.

Industry Achievements:

• Acknowledged for their contributions, legacy of innovation, and sustainable practices in potato farming, influencing the broader agricultural community.