Ipsos MMA Company Research Report

Company Overview

• Name: Ipsos MMA

• Mission: Ipsos MMA is committed to enabling clients to achieve significant brand and marketplace advantages by synergistically leveraging unified marketing & commercial measurement and optimization services, data management platforms, software, and consulting to drive consistent, incremental value that grows clients’ revenue and operating profits.

• Founded: No information is available

• Founders: No information is available

• Key People:

• Jon Francis, Former Chief Digital & Analytics Officer at Starbucks

• Doug Brooks, EVP at Ipsos MMA

• Robert Cardarelli, SVP at Ipsos MMA

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Ipsos MMA is recognized for its expertise in marketing measurement and optimization, providing enterprise-level marketing analytics solutions. It has been named a leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023.

Products

• Unified Marketing Measurement Platform:

• Description: Provides a holistic approach to measuring the effectiveness of the media and marketing mix. It also accounts for synergies, attribution, and halo effects of marketing and non-marketing components.

• Key Features:

• Marketing Mix Modeling

• Multi-Touch Attribution

• Pricing Analytics

• Media & Market Testing

• Activate Platform:

• Description: A marketing simulation and performance software suite designed for strategic marketers, digital planners, and market testers.

• Key Features:

• Modular unified marketing measurement and optimization platform

• Tailored modules for strategic marketing and market testing

• Unified analytic framework for consistent, accurate, and holistic recommendations

Recent Developments

• Leadership Recognition: Ipsos MMA was named a Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023.

• Product Launches & Enhancements:

• Ipsos MMA has integrated AI and machine learning into its MMM/Agile Attribution Solution, providing faster sets of insights directly linked to incrementality.

• Partnerships:

• Previous partnerships include collaborations with Google and Facebook to advance marketing analytics technologies.

• Industry Recognition:

• Named in Newsweek's List of World's Most Trustworthy Companies 2023 for Business & Professional Services.

Additional Information:

• Ipsos MMA has developed marketing mix models, unified measurement, Agile Attribution, and commercial effectiveness solutions for over 30 years, analyzing over $125B in investments and producing more than $33B in incremental client value.

• Ipsos MMA's Unified Customer Attribution approach and Activate platform were evaluated and scored high on global capabilities, unified measurement analysis, and model operations in the Forrester Wave™ report.

• Ipsos MMA embraces a work culture that is collaborative, high energy, biased towards action, and supportive of innovation, with a focus on individual empowerment and professional development.

• Ipsos MMA is committed to ESG considerations, aligning its strategic plans to meet sustainability requirements and leverage research to inform better decision-making.