MW

Mmgy Wagstaff

www.wagstaffmktg.com link_icon

Company Overview



MMGY Wagstaff is an integrated public relations and marketing agency specializing in the travel, hospitality, culinary, and lifestyle industries. The agency was originally founded by Mary Wagstaff and, as of October 2022, it became part of MMGY Global, the world's leading integrated marketing company for the travel and hospitality sector. MMGY Wagstaff has offices in major cities including Los Angeles, New York, San Francisco, Chicago, and Vancouver.

Key Services


  • Public Relations

  • Digital & Social Media Marketing

  • Branding & Design

  • Websites

  • Travel & Tourism Representation


Industry Focus


MMGY Wagstaff serves a diverse range of clients in several key sectors:
  • Hotels, Resorts, & Spas

  • Restaurants & Lounges

  • Travel Destinations

  • Wine, Beer, & Spirits

  • Airlines & Cruise Lines

  • Products

  • Personalities

  • Events & Festivals


Team and Leadership


Mary Wagstaff continues to play a crucial role in the company as a Partner and Managing Director following the acquisition by MMGY Global. Her extensive experience spans over two decades, focusing on food, hospitality, and lifestyle PR. Her leadership has earned her numerous recognitions, including the prestigious Winthrop W. Grice Award for Hospitality Public Relations.

MMGY Wagstaff's leadership team includes:
  • Ernst Flach - Vice President

  • Anne Michi Alderete - Vice President

  • Amanda Hathaway - Vice President, Wines & Spirits

  • Tara Schroetter - Vice President, Social, Influencer & Digital Marketing


Amanda Hathaway leads the Wines & Spirits practice, bringing over a decade of experience in advising brands across various life cycle stages. Tara Schroetter drives the social, influencer, and digital marketing efforts, known for her strategic leadership and impressive growth in the social media department.

Clientele


MMGY Wagstaff works with an array of high-profile clients, enhancing their visibility and market presence through tailored PR and marketing strategies. Their client list includes renowned names in the hospitality and travel industries such as top hotels, luxury resorts, and destination cities.

Recent Developments


In October 2022, MMGY Global acquired Wagstaff Media & Marketing, solidifying MMGY Wagstaff's position as an industry leader. The acquisition aims to synergize the strengths of both companies, expanding their influence in the travel and hospitality sectors.

Key Personnel Updates:
  • Julie Cuesta was named EVP of international marketing.

  • Julie Freeman was appointed EVP of PR for the Americas as part of initiatives aligning with MMGY Wagstaff's growth strategy.


MMGY Wagstaff continues to embark on innovative marketing and PR campaigns, leveraging technology to solve complex marketing challenges and staying at the forefront of industry trends.

Contact Information


Website: [MMGY Wagstaff](https://wagstaffmktg.com/)
LinkedIn: [MMGY Wagstaff on LinkedIn](https://www.linkedin.com/company/wagstaff-media-marketing/)
Facebook: [MMGY Wagstaff on Facebook](https://www.facebook.com/wagstaffmktg/)
Instagram: [MMGY Wagstaff on Instagram](https://www.instagram.com/wagstaffmktg/?hl=en)

Competitor Profiling Report for MMGY Wagstaff



Overview of MMGY Wagstaff



MMGY Wagstaff, formerly known as Wagstaff Media & Marketing, is an integrated public relations and marketing agency committed primarily to the travel and hospitality industries. Acquired by MMGY Global in 2022, the agency now operates under the MMGY Wagstaff banner.

Key Competitors


1. Dentsu Group Inc.
2. Rise
3. Idea Evolver
4. MMGY NJF
5. Bullfrog & Baum

Detailed Competitor Analysis



1. Dentsu Group Inc.


Dentsu is a global leader in advertising and public relations, headquartered in Tokyo, Japan. Established in 1901, the company has grown to be the largest in Japan and the fifth largest worldwide in terms of revenue, with 2022 revenues of ¥1.018 trillion. Dentsu's core services include media and communications solutions, with an extensive presence in Japan and significant operations in North America, Europe, and Asia. The company has numerous subsidiaries, including Dentsu International, and has been involved in several acquisitions to strengthen its global reach.

2. Rise


Rise is a boutique digital marketing agency specializing in design and development for web and mobile platforms. Based in Philadelphia, PA, the company was founded in 2017 and currently retains a small team of 2-10 employees. Rise offers a comprehensive suite of web design and development services, including SEO, social media marketing, branding, and API development.

3. Idea Evolver


Idea Evolver operates primarily in the medical device software and digital marketing space, with a strong emphasis on search behavior analysis and ROI optimization. Established in 2010 and headquartered in Philadelphia, PA, this mid-sized company services 11-50 employees. Idea Evolver has positioned itself firmly within the healthcare and biotech markets, offering tailored solutions to enhance their clients' market presence and operational efficiency. The company recently featured on the Inc. 5000 list, highlighting its rapid growth.

4. MMGY NJF


An affiliated division under MMGY Global, MMGY NJF specializes in public relations within the travel and tourism sector. Founded in 1987, NJF delivers a blend of corporate and brand positioning, media relations, social media engagement, and experiential marketing. With over 50 employees spread across the U.S., the agency emphasizes crafting unique narratives to elevate their clients' presence in both consumer and trade media. Noteworthy clients include major travel and hospitality brands such as Visit California and the Bermuda Tourism Authority.

5. Bullfrog & Baum


Established in 2000, Bullfrog & Baum is a marketing and consulting firm focusing on brand visibility and sales enhancement. With a headquarters in New York and additional offices globally, the firm boasts an employee count that recently surged, indicating substantial growth. Services include digital marketing, public relations, and comprehensive brand consulting. Founded by Jennifer Baum, the company is recognized for its innovative approach and commitment to enhancing client engagement through creative communications.

Key Insights and Actionable Points


  • MMGY Wagstaff and MMGY NJF could leverage MMGY Global's unified approach to provide comprehensive marketing solutions, unifying PR, branding, and digital marketing strategies.

  • Competing against well-established global entities like Dentsu, MMGY Wagstaff should consider exploring mergers or acquisitions to fortify its market presence.

  • Understanding the digital and SEO strengths of Rise and Idea Evolver could help MMGY Wagstaff bolster their digital service offerings.

  • Bullfrog & Baum's focus on creative communications might inspire MMGY Wagstaff to diversify and innovate its client engagement techniques.


By analyzing these key competitors, MMGY Wagstaff can fine-tune its competitive strategy to enhance its industry positioning and leverage unique service offerings to attract and retain high-profile clients within the travel and hospitality sectors.