Company Profile: Good Traffic
Background
Good Traffic, formerly known as mobilads, is a leading out-of-home (OOH) advertising company specializing in dynamic, creative-focused rideshare advertising. Founded in 2017 by entrepreneurs Craig Cook and Niels Sommerfeld, the company has rapidly expanded its operations, launching over 400 campaigns with more than 75 Fortune 1000 clients. The rebranding to Good Traffic in October 2025 reflects the company's growth and its commitment to innovative, design-forward advertising solutions.
Key Strategic Focus
Good Traffic's strategic focus centers on delivering high-impact, customizable OOH campaigns that leverage the mobility of rideshare vehicles to reach target audiences effectively. Key aspects include:
- Core Objectives: To transform traditional OOH advertising by integrating dynamic, design-forward solutions that resonate with modern consumers.
- Areas of Specialization: Specializes in rideshare car-wrap advertising, creating bespoke campaigns that align with brand identities and engage consumers in real-life settings.
- Key Technologies Utilized: Employs real-time, data-driven insights, including guaranteed impressions, heat maps, and comprehensive reporting dashboards, to measure and attribute campaign performance.
- Primary Markets Targeted: Focuses on urban areas with high rideshare activity, targeting both local and national advertisers seeking innovative OOH advertising solutions.
Financials and Funding
Good Traffic has undergone significant growth since its inception, securing funding to support its expansion and technological advancements. The company has launched over 400 campaigns with more than 75 Fortune 1000 clients, indicating strong financial health and investor confidence.
Pipeline Development
Good Traffic continues to innovate in the OOH advertising space, focusing on expanding its service offerings and geographic reach. The company has established a subsidiary in Mexico City, mobilads.mx, to serve the Latin American market, indicating a strategic move to tap into new demographics and advertising opportunities.
Technological Platform and Innovation
Good Traffic distinguishes itself through several technological innovations:
- Proprietary Technologies: Developed an internal algorithm named "densiti" that combines GPS data from vehicles with mobile location data to accurately measure audience engagement and campaign effectiveness.
- Significant Scientific Methods: Utilizes advanced data analytics and machine learning algorithms to optimize campaign targeting and performance measurement.
Leadership Team
- Craig Cook – CEO: An entrepreneur with a background in investment banking, Craig co-founded Good Traffic in 2017. He is dedicated to helping brands achieve their true return on investment through innovative advertising solutions.
- Niels Sommerfeld – COO and Co-Founder: With expertise in finance, sales, and operations, Niels co-founded Good Traffic and focuses on delivering high-quality, value-driven advertising campaigns.
In September 2023, Good Traffic expanded its leadership team by appointing Oscar Peimbert as the General Manager of its Mexico City subsidiary, mobilads.mx. Oscar brings experience from brand management at Procter & Gamble and is tasked with establishing Good Traffic as a trusted partner in the Latin American market.
Competitor Profile
- Market Insights and Dynamics: The OOH advertising industry is evolving with the integration of digital technologies, offering advertisers more dynamic and measurable campaign options.
- Competitor Analysis: Key competitors include Firefly, Nickelytics, and Octopus Interactive Inc., which also focus on innovative OOH advertising solutions leveraging technology and data analytics.
Strategic Collaborations and Partnerships
Good Traffic has joined MOOHA, the marketing and advertising organization built to facilitate planning and buying of moving out-of-home media. This partnership aims to enhance the company's presence and influence in the OOH advertising sector.
Operational Insights
Good Traffic's operational strategy emphasizes in-house production capabilities, allowing for high-quality production, quick turnaround times (3-7 days), flexible cancellation policies, and cost savings that are passed along to clients.
Strategic Opportunities and Future Directions
The company's expansion into Mexico and the establishment of mobilads.mx present significant opportunities to tap into the growing Latin American advertising market. By leveraging its innovative advertising solutions and data-driven approach, Good Traffic is well-positioned to achieve its future objectives and continue its growth trajectory.
Contact Information
- Official Website: www.goodtraffic.com
- Social Media Profiles:
- LinkedIn: Good Traffic
- Instagram: @goodtraffic
